Victor Neder

Performance-driven, specializing in e-commerce growth through strategic social and search campaigns across EMEA and Latin America. Proven track record of delivering measurable results by combining data analysis with performance marketing to optimize spend, improve ROAS, and scale revenue. Expert in GA4 and Looker, uncovering trends and translating complex data into strategic insights that guide decision-making and long-term growth. Skilled in managing client budgets with forecast-based precision, ensuring efficient resource allocation and maximum impact. Experienced in leading cross-functional teams to design and implement full-funnel, results-oriented strategies that consistently achieve sales and revenue targets. Passionate about turning performance metrics into actionable intelligence to shape smarter, sustainable business outcomes. KEY RESPONSABILITIES: - Managed a portfolio of accounts and oversaw the full campaign lifecycle across search and social channels, ensuring alignment with business objectives. - Organized team workload and day-to-day operations to maximize efficiency and campaign delivery. - Built detailed performance reports and dashboards, analyzing multi-channel data using GA4 and Looker. - Generated actionable insights from campaign data to optimize performance and drive e-commerce sales. - Conducted post-campaign reviews, translating complex data into clear summaries to inform strategic decision-making. - Implemented continuous optimization strategies to improve CR, ROAS, and overall campaign effectiveness. Main clients: PUIG Group ( Rabanne and Dries Van Noten)

As the Media Manager & Brand Strategy Lead, I oversee the development and execution of cutting-edge digital media strategies with a focus on innovation, brand positioning, and operational excellence. I lead an international team of media buyers, collaborating with senior leadership to define and execute cohesive marketing strategies that reinforce the brand’s leadership in a competitive global marketplace. A key part of my role is leveraging data analysis to evaluate campaign performance, identify growth opportunities, and inform strategic decision-making. Using tools such as Google Analytics and A/B testing, I transform insights into actionable strategies that maximize ROAS, optimize audience engagement, and strengthen brand equity across diverse markets. I work closely with teams worldwide to ensure that our messaging is aligned, relevant, and impactful in each market. By coordinating international efforts, analyzing performance data, and leveraging emerging trends, I ensure the brand remains at the forefront of consumer attention and market influence. KEY RESPONSABILITIES: - Managed a portfolio of accounts, leveraging data to drive strategy and optimize campaign performance across digital channels. - Oversaw full campaign lifecycles, using analytics tools to monitor KPIs, performances, and guide strategic decisions. - Built and analyzed multi-channel performance reports, translating data into actionable insights for optimization. - Conducted post-campaign evaluations, identifying trends, patterns, and opportunities to enhance future campaigns. - Selected and evaluated media vendors based on data-driven performance metrics and alignment with campaign objectives. - Implemented continuous improvement strategies, using analytics to maximize efficiency, engagement, and conversion. Main clients: Richemont Group

As a Client Strategist, I partner closely with both business stakeholders and the media division to drive impactful media strategies that align with client goals. My role involves leveraging digital technologies and data analysis to guide clients through the complexities of today’s media landscape, ensuring that their objectives are met with innovative and effective solutions. In this position, I collaborate with third-party agencies and internal teams to craft integrated media strategies, helping build the most efficient ecosystems for our clients. I also conduct A/B testing and performance evaluations to refine strategies, optimize campaigns, and deliver measurable business outcomes. Additionally, I play a key role in identifying and implementing new ways of working, ensuring that strategies are tailored to meet immediate and long-term business needs. KEY RESPONSABILITIES: - Coordinated international campaigns, analyzing multi-channel (online & offline) performance to guide strategic decisions across European markets. - Managed client relationships, delivering data-driven recommendations to optimize media strategies and campaign outcomes. - Supported national and international pitches with analytical insights, performance forecasts, and competitive benchmarking. - Developed media strategies grounded in campaign performance metrics and market data to maximize results. - Conducted in-depth data analysis to identify trends, opportunities, and actionable insights for continuous campaign optimization. Main clients: Nikon

The main objective of the Digital Media Supervisor role is to develop the online media strategy for the Samsung Group across all business units. Working with the Media, CRM, Marketing, and E-Commerce teams to provide insights into audience analysis, consumer experience, and journey, deliver full-funnel connection campaigns, and monitor key KPI performance (ROI, ROAS, and, CR). Developing publisher networks and negotiating partnerships was also a key aspect of this role, helping to expand the capabilities of our business. KEY RESPONSABILITIES: - Managed multi-channel digital campaigns with full accountability for budgets, leveraging analytics to optimize spend and maximize results. - Monitored KPIs and campaign performance in real time, using data insights to adjust strategies and allocate budgets efficiently. - Built dashboards and detailed reports, translating complex metrics into actionable insights for stakeholders. - Implemented data-driven optimization strategies to improve conversions, engagement, and overall campaign effectiveness. - Conducted post-campaign analysis to evaluate performances, identify growth opportunities, and guide future budget allocation and media planning. Main clients: Samsung Group

The media consultant is in charge of the online & offline media activities with strategic expertise on performance-based. I also ensure the definition and implementation of media campaigns from a holistic perspective, and I oversee the running of media plans for a specific client's portfolio. I was responsible for the recommendations, negotiations, and activation with media partners for local and international activities. KEY RESPONSABILITIES: - Managed client budgets and invoicing, using performance data to optimize media spend and maximize campaign results. - Oversaw a portfolio of accounts, coordinating campaigns across multiple channels (Social, Programmatic, YouTube, Search) with a focus on performance metrics. - Conducted client meetings and maintained communication throughout all stages of the campaign, providing data-driven insights and recommendations. - Monitored ongoing campaign activities with specialist teams, analyzing real-time performance to inform optimizations. - Developed reports and dashboards to translate complex campaign data into actionable insights for clients and internal teams. Main clients: L’Oreal, Motorola , Bper, Coty Beauty and Luxury Group Kering

This experience gave me the opportunity to develop my knowledge of online and offline media strategies by managing a portfolio of various clients. As a senior media planner, I had three main tasks: PLANNING: Taking the brief from the client and understanding their purposes to translate into a concrete and realistic solution, building the best media strategy with the aim of achieving their business ambitions. Negotiation with media vendors, and continuous monitoring of the media activities at 360° to ensure the best results in terms of performances. ACCOUNT MANAGEMENT: Detect clients' needs regarding any issue and anticipate it. The main priority was to build a solid relationship with the marketing, media, and sales divisions with the goal of gaining their confidence. BUDGET MANAGEMENT: Verify, control, and monitor the client's budget authorization during the plan execution. Work alongside cross-units and the financial department. Main clients: IKEA, Max Mara, Eurowings and, Amazon.

Out There is an international Media Agency that delivers complete brand management, strategic creativity, digital solutions, and media buying. With its strong heritage in the high-end and lifestyle segment, Out There is the right media partner for those clients wishing to centralize their media buying rather than delegating it to external agencies. Out There is an international network offering solutions as a Creative and Media Agency. With an established knowledge of the high end, life style, design, luxury industry Out There is a highly skilled international communication strategic player, bringing to live neat and blooming ideas, developed from A to Z; an intelligent place of convergence, where creative and media work together. Main Tasks: International coordination, media buying analysis, media information, supporting media units in negotiations with media reps. International media strategy and buying. Focus on all EMEA markets, USA and Brazil. Main Clients: Roberto Cavalli, Moncler and Chopard.