Victor Yam

• Management of the digital marketing team (1 PPC specialist / 1 SEO specialist) • Supporting growth in inbound requests on the direct markets (France & UK) through the development and optimisation of PPC / SEO channels and through tests on new lead generation channels (LinkedIn / WhatsApp) • Maintaining the cadence of daily reviews with the Daily Management while having a role to play in implementing effective countermeasures using problem-solving tools (PSP, Kaizen) • Supporting the digital growth of international distributors by carrying out PPC / SEO and website audits, providing advices and best practices in digital marketing during monthly reviews as well as by quarterly training webinars • Management of sponsored ads campaigns (Search and Remarketing) according to target CPLs for the sites linxglobal.com/en-gb and linxglobal.com/fr-fr including planning, budgeting, execution and lead generation tracking improvement • Migration from Universal Analytics to Google Analytics 4 (events, dashboards) and update of conversion tracking for the digital marketing activities (GA4 / GTM) • Project Lead role for the revamp of the linxglobal.com website in coordination with the various stakeholders (IT agency, internal teams)

• Management of technical projects related to the Groupe Renault DAM, SaaS software of audio-visual collection management and database administration • Steering and support according to project methodology by V-Model • Drafting of deliverables linked to the project and structuring of a collaboration space under Confluence then reporting, risks and alerts management, project monitoring by Jira • Steering from the conception stage to the implementation and arbitration of solutions and technical choices then optimization of existing processes on project governance: specifications of evolutions, prioritisation and follow-up of the roadmap • Evaluation and adaptation to the technical architecture and the flows developed then coordination of the needs related to the functional evolution of the platform as well as the related framing and conception stages • Training and assistance for new users including internal clients in their change management then evangelization to good practices (processes and methodologies monitoring)

• Management of one Online Marketing Executive • Set the right goals with the team in terms of deliverables according to the company development plan • Management of multichannel campaigns (Search, Display, Remarketing & EDM) following the ROAS per campaigns for dataplugs.com website • SEO optimization • Fixing of the conversion tracking for the digital marketing activities • Newsletter campaigns scheduling with templates and content creation • Website translation, menu and pages revamp (layout and content)

• Mentoring of two Account Executives • Set the right goals with the client and the internal team in terms of deliverables according to the monthly media plan • Role of specific point of contact for the client and the execution team • Management of PPC campaigns (Search, Display, Social & Remarketing) with high marketing budget campaigns from initiation to completion for hkbn.net website

• Management of one Digital Marketing Executive • Digital strategy implementation and scheduling following a monthly media plan • Management of PPC campaigns (Search, Display & Remarketing) following CPS targets for dealsdirect.com.au, valuebasket.com, simplyelectronics.net and eservicesgroup.com websites • Setting up of Digital Marketing tools for new clients (Tag Manager, Search Console, Analytics, Ads and Merchant Center) • PPC trainings on the campaign’s optimizations and the best practices to get then recommendations on the SEO strategy for the internal teams • Optimization of e-mail Remarketing campaigns for valuebasket.com and simplyelectronics.net

• Management of one Online Marketing Trainee • Management of PPC campaigns (Search, Display & Remarketing) following the ROAS per campaigns for adomsante.fr and natineo.fr websites • e-shops, ads monitoring and product feeds management through a catalog publishing engine for the Online Marketplaces • Content management and setting up of Facebook ads campaigns for bonjourbebe.fr and natineo.fr pages

• Management of PPC campaigns (Search, Display & Remarketing) following the ROAS by campaigns for companeo.com, companeo.be and companeo.co.uk websites

• Management of one Online Marketing Trainee • Digital strategy implementation based on monthly budget and targets • Definition and implementation of the SEO strategy • Management of PPC campaigns (Search, Display & Remarketing) following CPL targets for lookingo.com and ouffer.com websites

• Mentoring of one Junior Consultant • Implementation of digital strategies and recommendations for clients • Managing end to end PPC campaigns involving briefing, planning, budgeting, execution and performance reporting • Lead and ensure the implementation of the strategic direction of activities for the clients’ accounts, including their needs • Ensuring quality, accuracy and timely delivery of work, including organizing monthly reviews with the internal stakeholders and the client • Management of PPC campaigns (Search & Display) following CPA targets for manutan.fr, brandalley.fr, oney.fr, panoranet.com, reportlinker.com, tele2mobile.fr and legourmetshop.fr • Manage the tactical execution and day-to-day program activity to assist clients in meeting their targets • A/B testing (ads, landing pages)