Victoria Garonnaire

Recent clients : CLARINS, RESPIRE, SUBSTANCE OF LIGHT, MON PETIT PLACEMENT, As a senior marketing consultant, I partner with C-level executives and leadership teams to drive brand growth, transformation, and business performance across global organizations and scale-ups. I operate at both global and local levels, combining strategic vision with hands-on operational leadership. My work is structured around three key pillars: • Strategic Marketing Leadership – brand architecture, innovation, and go-to-market strategy. • Operational Excellence – 360 marketing execution across media, content, digital, and PR. • Executive Advisory – support on due diligence, M&A, and post-fundraising transformation. My core expertise lies in the beauty industry, complemented by experience in fintech. Recent clients include Clarins, Laboratoire de Biarritz, Substance of Light, Respire, and in fintech, Mon Petit Placement and ColbR. I typically intervene in three formats: as a Part-time / Interim CMO, through Strategic Consulting missions, or in an Advisory role for Executive Committees navigating growth, fundraising, or transformation phases.

Coordination with founders on P&L monitoring & strategy roll-out (+50% objective). Coordination of all trades activities (marketing, BtoB, logistic, CS...) for France • Communication : organic social networks strategy - PR - strategic brands partnerships rolling out - national 360° media campaign • Growth : online paid acquisition channels monitoring - CRM strategy definition - customer care flow optimization • People : managing the marketing team (x10) + external agencies (PR, acquisition, media buying)

Day-to-day coordination with GM on P&L monitoring (20M€ marketing budget - 200M€ GMV) Leading a rebranding (from Kapten to FreeNow) & a 3M user base retention ● P&L management : 20M€ CM1 & CM2 yearly budget representing 50% of P&L; ● 360° go-to-market execution (medias, paid online, PR, CRM, ...) ● People : managing a team of 10