Victorine Lamothe

• Write high-performing B2B copy in American English for a leading European brand in the global packaging and printing industry. • Optimize content for SEO and generative engine optimization (GEO) to improve search visibility and discoverability across platforms. • Translate complex technical briefing materials into clear, compelling, conversion-focused web copy. • Manage content workflows from the initial brief through delivery, including client feedback and final approvals in AEM.

• Completed the first draft of a debut novel during an intensive writing residency. • Out of an unprecedented number of applicants (2% acceptance rate), selected to join an international cohort of 11 women writers for workshops, collaboration, and feedback. • Mentored by Coco Mellors, a 2x New York Times–bestselling novelist, with a focus on craft, process, and professional development in the publishing industry.

• Craft copy for strategic campaigns across all global social media channels (Instagram, Facebook, X, Pinterest), email newsletters, homepage landing pages, PDP pages, and SEO—aligning voice and messaging throughout digital marketing platforms. • Write introductions and product descriptions for seasonal sales catalogs and new launches. • Adhere to tight deadlines and meticulously adapt copy to campaign briefs.

I work with words, ideas, and books—helping brands and authors create compelling narratives that inspire and convert. As a poet and novelist, my own literary practice deeply influences how I write, edit, and advise. As a senior copywriter and editorial consultant, I specialize in concept development, marketing communications, and the book creation process. I also advise brands (especially those with a Franco-American presence) on communications strategy, ensuring their messaging resonates across markets and platforms. SERVICES –Develop and write editorial content for digital platforms and published books. –Craft marketing copy that attracts customers and drives revenue (specialties include concepting, taglines, naming, website copy, product descriptions, emails, and social media). –Consult on illustrated book projects, guiding agencies and creators through proposal development, publishing strategy, and the book creation process. –Advise brands and businesses on marketing and communications, with a special focus on Franco-American markets. –Translate French text into American English, drawing on bilingual fluency to adapt messaging and content. SELECT CLIENTS Copywriting, communications & marketing –Digital Pulp –eBay –Harry Winston –KiDs Creative (Vera Wang) –Lloyd & Co. (Estée Lauder, Tom Ford) –Mitchell Gold & Bob Williams –Moda Operandi –Moving Image & Content (Miu Miu) –Ralph Lauren –Reed Krakoff Writing –Cherry Bombe –Interview magazine –NYLON magazine –Refinery29 Editorial & publishing –les Arènes Lyriques –Bard Graduate Center –Cultural Services of the French Embassy –Flammarion –Gestalten –Speedboat –teNeues Publishing –Wolf Literary Services French to English translation –Éditions Payot & Rivages –Fondation EDF –Private artists –Rome Pays Off

• Sole anglophone copywriter for the largest Francophile digital platform in the world (2 million+ followers). • Strategized, concepted, and wrote copy for newsletters, product pages, blog posts, and social media. • Provided essential copywriting support for the brand’s expansion into decor, creating lifestyle-driven content for their debut poster collection within a multi-channel marketing strategy. • Revitalized the email marketing strategy by writing and optimizing flow emails; implemented industry best practices that improved email open and conversion rates. • Translated from French into English; adapted tone and messaging for anglophone audiences across all follower touchpoints. • Contributed editorial direction for strategic partnerships with premium French brands and institutions including Danone, Typology, Isigny Sainte-Mère, Air France, Sézane, Bollinger, Cannes Film Festival, Printemps, AMI Paris, and Unifrance.

• Taught dynamic, in-person vinyasa yoga classes at a premium Manhattan studio. • Served as a mentor in Yogamaya's 200-hour teacher training program: corrected homework, led group meetings, assessed the skills of student trainees.

• Storytelling for eBay Today curated collections, launched October 22, 2013. • Copy was integral to eBay's largest campaign to date, "Shop the World,"​ in October 2014. • Wrote long-form feature articles that enhanced eBay’s overall editorial messaging.

• Acquired, developed, and edited books in the art, interior design, photography, fashion, and travel categories. • Managed the company’s North American publicity outreach and social media channels.