Vincent Balogun. ANIMN

• Partnering with Marketing Leadership, including CMO and Directors, as a strategic advisor, driving a 15% improvement in marketing ROI through optimized budget allocations across 6+ marketing channels. • Collaborating with GTM Data, Sales Ops, and Marketing Ops teams to streamline reporting workflows, reducing data processing time by 30% through SQL automation and dbt models. • Develops and refines Marketing Mix Modeling, uncovering $3M in underperforming spend and reallocating investments to higher-ROI channels. • Designing and maintaining 10+ executive-level Looker dashboards, enabling leadership to monitor KPIs such as CAC, ROAS, and pipeline contribution in real time. • Providing actionable insights for annual budget planning, influencing $15M+ in marketing spend decisions and driving a balanced approach to regional growth strategies. • Leveraging Snowflake and dbt to build scalable data pipelines, reducing report generation time by 40% and improving data reliability. • Facilitating cross-functional collaboration between data and project teams, ensuring swift issue resolution and effective communication.

• Analyzed sales performance by examining product trends, channel effectiveness, and customer behavior, contributing to a 35% revenue increase through data-driven strategic initiatives. • Utilized SQL and ETL processes to extract, clean, and transform large datasets from diverse sources for reliable reporting. • Created interactive dashboards and reports with Power BI, Tableau, and Excel to support strategic sales planning, resulting in a 20% improvement in sales forecasting accuracy. • Implemented predictive analytics models to identify high-potential customers, enhancing conversion rates by 80% while monitoring key performance indicators such as revenue growth and customer acquisition costs. • Directed a territory performance analysis project that enabled regional managers to optimize sales coverage and resource allocation. • Formulated and executed customer expansion strategies that increased the customer base and delivered a 43% growth in business. • Evaluated market trends, pricing strategies, and competitor data to uncover opportunities for performance enhancements.