Vincent Caetano

- Defined and owned the product vision for HumanMade’s design platform, ensuring a unified service across design, business, and technology, which increased client satisfaction scores by 20% through clearer alignment of deliverables with business goals. - Implemented a scalable request–delivery process (Subscribe → Request → Receive) that enabled unlimited client requests while maintaining quality, resulting in 40% faster average turnaround time and zero backlog accumulation across active accounts. - Optimized designer workflows in Framer and Figma, reducing rework by 25% and cutting average delivery time from 3.5 to 2 business days, directly improving retention and upsell opportunities. - Built client-facing flows (Framer website, Stripe checkout, booking system), driving seamless onboarding that led to a 30% increase in trial-to-paid conversions within the first 3 months of launch. - Enhanced customer retention by introducing pause/cancel flexibility, a 7-day trial refund policy, and proactive support, reducing churn by 18% quarter-over-quarter. - Partnered with designers and engineers to prioritize the backlog and track KPIs, which improved sprint predictability by 35% and increased successful release rates across features. - Scaled HumanMade’s reputation as a subscription design leader, contributing to a 2× client base growth in under 12 months while maintaining lean operations (no outsourcing, in-house only). - Gathered and analyzed client insights from onboarding calls and feedback loops, directly informing roadmap decisions that improved feature adoption rates by 22%. - Established reporting dashboards for delivery speed, churn, and request throughput, enabling data-driven decisions that aligned design output with business KPIs and boosted overall client lifetime value by 15%.

During my tenure at Contajá, I played a pivotal role in enhancing the company's product development process. I introduced the Double Diamond design process, engaged with stakeholders to ensure alignment and meticulously documented key insights. Comprehensive research, user-centric approaches, and the implementation of agile project management methodologies enabled us to deliver high-quality products efficiently. I designed customized Jira Boards and Workflows, as well as developed tools to enhance team productivity, resulting in streamlined workflows and reduced time-to-market. These contributions collectively led to a more efficient and user-focused product development process. - Introduction of the Double Diamond design process. - Stakeholder engagement and alignment. - Meticulous documentation of key insights. - Comprehensive research and user-centric approaches. - Implementation of agile project management methodologies. - Customized Jira Boards and Workflows design. - Development of productivity-enhancing tools. - Streamlined workflows and reduced time-to-market. - Enhanced efficiency and user-focused product development.