Vincent Hoftijzer
Senior B2B & Tech Marketing Consultant
Salary / Daily rate
Sittard, Netherlands
Mobility: Amsterdam, Rotterdam, ...
Freelance
Can come onsite
Skills
Languages
About me
Intro
B2B marketing consultant with 10+ years driving growth for IT and SaaS scale-ups across Europe. Proven track record: 800% organic traffic growth at Saas scaleup, 50% MRR increase after GTM implementation, and 100% happiness within teams. I specialize in building marketing foundations for tech companies; from team building and HubSpot implementation to GTM strategy and brand strategy. Let's shape your digital marketing into a measurable revenue driver.
Work experience
Head of marketing (freelance)
shape online
Dec 2022 - Present
3 years 11 months
Eindhoven Area
Working in various head of marketing roles at Dutch scale ups in IT/Tech: -Helin -Keeyns -Classroomscreen -Energiemissie -Quantware -Topwind -Ventavid -Forward.one Shape online gets your organization into its best online shape. I help companies improve their (digital) marketing strategy. Specialized in online marketing for IT Scale-ups, SMEs & SaaS companies.
Marketing Manager
Tilaa
Sep 2020 - Mar 2023
2 years 7 months
's-Hertogenbosch, Netherlands
Tilaa is a Dutch cloud hosting provider, specialized in cloud solutions for European SME's based on a Infrastructure as a Service model (IaaS). At Tilaa was responsible for building a new (digital) marketing foundation during a brand revitalization: - Gathered the marketing team (4 fte): deciding on roles, job interviews & onboarding, and daily management of team (content, design, growth marketing, SEO, advertising). - Determine, execute and adjust the budgets and marketing strategy. - Implemented HubSpot as a CRM and define sales marketing strategy along with the Sales team. - Rebranding of Tilaa on external marketing channels and website. - Creating multi-year marketing roadmap. - Implementing dashboards and marketing measurements to measure the impact of marketing that tracked leads across the funnel. Some achievements: - Organic traffic website growth of 200% YoY - Successful sales campaigns with topping the sales targets by 150% - Content creation strategy to optimise the website lead conversion rate to 7%
Chief Marketing Officer
Gynzy
Jan 2019 - Oct 2020
1 year 10 months
's-Hertogenbosch, Netherlands
Gynzy develops digital learning experiences (e.g. adaptive exercises and software for the interactive whiteboard) in an innovative, fun and easy-to-use environment for primary school students and teachers. Gynzy is an international SaaS company with a team of 60+ specialists across several disciplines. As a marketing dean I was part of the management team (4 member) and responsible for the (digital) marketing strategy, identifying the needs of our customers and translating these into the marketing mix. I was head of the marketing team (6FTE) and worked on: - Recruitment of marketing team for different specialists (content / advertising / UX / social) - Marketing strategy & multi-year roadmap - Roll-out of Gynzy in the United States GTM strategy - SEO strategy for new product development in the Netherlands - Migration of the old Gynzy application to new a new web-based solution - Building the marketing automation engine with CRM. E-mail, in-app messaging Some achievements: - Set up a new partnership channel with hardware provider - MRR growth rate of 50% - Organic traffic website growth of 800% YoY
Blue Mango Interactive
Mar 2016 - Dec 2018
2 years 10 months
Eindhoven Area, Netherlands
Online Marketing Specialist
Apr 2018 - Dec 2018
9 months
Eindhoven Area, Netherlands
Blue Mango Interactive is a leading Dutch online marketing company, implementing and optimizing every discipline within the online marketing mix for a limited group of clients including Vodafone, Staatsloterij and Eneco. As an online marketing specialist I'm responsible for the digital marketing strategy and the translation of this strategy into digital campaigns. I oversee the client contact, digital media innovations and media budgets of several clients. My main clients are A.S. Watson (Benelux) & Opel Netherlands.
Campaign Optimizer
Mar 2016 - May 2018
2 years 3 months
Eindhoven Area, Netherlands
As a Campaign Optimizer I'm responsible for the optimization of advertising campaigns executed by our marketing specialists. A campaign optimizer is the main point of contact between our clients and the internal teams. I am working on A.S. Watson (Benelux), Carglass Netherlands and multiple Mindshare clients,
iris Concise
Mar 2014 - Mar 2016
2 years 1 month
Amsterdam Area, Netherlands
Manager - Digital & Analytics
Nov 2015 - Mar 2016
5 months
Amsterdam Area, Netherlands
My main tasks at Concise are: -overseeing analysts in the production and delivery of research -developing strategies and presenting research -upskilling / training team members in new social media & digital tools -support of business development -growing the digital intelligence offering with focus on influencer marketing
Analyst
Mar 2014 - Dec 2015
1 year 10 months
Amsterdam Area, Netherlands
Concise is a global commercial and customer strategy consultancy that specializes in analytics, consumer loyalty, marketing strategy, transformation, business and digital intelligence to optimization and grow companies. My main tasks at Concise: perform analysis, research, and strategic planning across social media and digital platforms.
Education
University of Amsterdam
Master of Science (MSc), Business/Corporate Communications
2011 - 2012
2 years
University of Groningen
Bachelor of Science (BSc), Communication, General
2009 - 2011
3 years
Portfolio
QuantWare - Growth marketing
GoodHabitz - CRO consultancy
