Vincent Miyeli
Digital Strategy & CRM Manager
Salaire / Taux journalier
13210 Saint-Rémy-de-Provence, France
Freelance, ouvert au CDI
Peut venir sur site
Langues
À propos
Introduction
Digital strategist & co-founder with proven expertise in e-commerce growth and AI-driven marketing automation. Successfully launched Sélestine brand on Shopify with multichannel acquisition, ROAS optimization, and developed custom AI tools for content production. Specialized in CRM strategy, Google/Meta Ads, and building scalable marketing systems that drive profitability.
Expérience de travail
Digital Strategy & CRM Manager
SélestineFreelance
déc. 2022 - Présent
3 ans 11 mois
13210 Saint-Rémy-de-Provence, France
- Brand launch and management on Shopify: UX, SEO/SEA, content, CRO, multichannel acquisition, onsite customer experience (Hotjar) - Deployment of Google Ads / Meta Ads campaigns and ROAS optimization - Competitive intelligence and testing of new tactics (affiliate marketing, influencer marketing, retargeting via Klaviyo, etc.) - Full P&L, KPIs, and profitability monitoring - Implementation of AI-driven marketing automations (e.g., open-source LLMs) - Training and management of a 3-person team - Development of in-house AI tools to automate visual and personalized content production - Design of custom AI agents to automate business-specific tasks
Strategic planning & Financial analyst - Smart Grid & Renewables
Romande Energie
mai 2021 - déc. 2021
8 mois
1110 Morges, Suisse
- Go-to-market strategy and business development - Design Thinking: customer journey mapping & usage-driven innovation - Financial modeling: cash flow, OPEX/CAPEX, NPV, ROI - Strategic analysis: market positioning and value creation
CONDIS SA
mai 2017 - mai 2021
4 ans 1 mois
Business Development Manager
nov. 2019 - mai 2021
1 an 7 mois
- Acquisition of key accounts in the energy and industrial sectors - Development of complex technical-commercial proposals - Management of turnkey projects (> €1M) with technology and R&D partners
Service division manager
nov. 2018 - déc. 2019
1 an 2 mois
Fribourg, Suisse
- Launched the division, generating CHF 1.6M in revenue in the first year - Full P&L ownership, profitability management, and KPI tracking - Account management across the Americas region - Cross-functional management (3 people: production & support) - Market intelligence: competition monitoring, trend analysis, and customer needs assessment
Key Account Manager
mai 2017 - déc. 2018
1 an 8 mois
5611 Rosenstein, Autriche
Sales Manager
Unity SC
août 2015 - mai 2017
1 an 10 mois
Co-Founder
Startup Pinut
déc. 2013 - juil. 2015
1 an 8 mois
Mexico, District fédéral, Mexique
Creating the first digital incubator platform connecting experts with entrepreneurs.
Market analyst trainee
CEA - Commissariat à l'énergie atomique et aux énergies alternatives
oct. 2013 - déc. 2014
1 an 3 mois
Mexico, District fédéral, Mexique
• Building market analysis, supported technology transfer toward industry • Product positioning, benchmarking, market segmentation, financial analysis, reporting
Research Engineer trainee
STMicroelectronics
févr. 2013 - août 2013
7 mois
38920 Crolles, France
• Implemented a new deposition process for the 14-nm FD-SOI technology developed by Applied Materials • Determined optimal deposition conditions through tests in cleanroom, mathematical models and discussions with international suppliers based at Santa Clara
Research Engineer trainee
NDL Taiwan
juin 2012 - oct. 2012
5 mois
Hsinchu, North District, Hsinchu, Taïwan
• Simulated an Electromagnetic Energy Harvester, created several models using magnetism, induction through a coil, non-linear oscillation of magnets • Worked in a multicultural team
Formation
HEC Lausanne Executive MBA
Executive MBA
2020 - 2021
1 an 6 mois
Grenoble Ecole de Management
TECHNOLOGY AND INNOVATION MANAGEMENT
2013 - 2014
1 an 1 mois
EPFL
Master of Science (M.Sc.)
2012 - 2013
1 an 1 mois
Phelma - Grenoble INP
Master of Science (M.Sc.)
2012 - 2012
1 mois
Politecnico di Torino
Master of Science (M.Sc.)
2011 - 2012
1 an 1 mois
Portfolio
