Vincent Roby

Orchestrated the global digital transformation of the publishing division, evolving a legacy print model into a scalable digital-first operation. Redefined workflows, asset management, and data tracking to enable measurable productivity and quality gains. Oversaw modernization of proprietary platforms to integrate creative, production, and delivery systems. Partnered with client leadership teams to implement new governance and adoption frameworks. Mazda account: developed a digital business model, negotiated service evolution, and increased revenue while maintaining creative quality.

Led the digital and operational development of a startup making interior design accessible to a wider audience. - Defined and implemented a digital strategy to modernize the service interface and improve client experience. - Developed internal tools and workflows that streamlined communication and reduced production costs by nearly 50%. - Built and managed a multidisciplinary team of designers and developers in an Agile environment, ensuring quality delivery and financial performance. - Launched a cross-platform expansion strategy and explored the integration of AI, big data, and 3D automation technologies. Outcome: delivered an efficient, scalable service model before the project was stopped due to the COVID-19 crisis.

Played a key role in the agency’s digital transformation by structuring a scalable delivery model across multiple global clients. - Defined operational frameworks, digital production models, and governance standards. - Ensured alignment between creative, marketing, and technology functions to strengthen delivery capability. - Directed the design and deployment of the Publicis Drugstore e-commerce platform, integrating retail systems with digital operations.

Led digital initiatives for Ferrero and Ubisoft, translating creative vision into high-performing, multi-channel ecosystems. Established project roadmaps and delivery processes ensuring alignment between marketing, design, and development. Managed production teams and budgets to deliver integrated campaigns and digital experiences at scale.

Built and led the company ’s delivery and product development capability, serving international clients including Alcatel- Lucent, BT, HP, and Capgemini. - Managed a multidisciplinary team of 12 across design, technology, and project management. - Conceived and launched a proprietary digital platform enabling faster rollout and reduced production costs. - Defined product strategy, roadmap, and implementation standards across major client portals.

• Eurostar Fully responsible of the CRM program production in U.K. Client facing, working with the creative team, production team and 3rd party suppliers, from the client brief to the delivery, statistics. • Voice of a City Management of the Paris website; responsible of the production of the London website (in French and Flemish), contact clients, 3rd party suppliers, management of the bloggers.

• Peugeot 207 launch Fully responsible for the deployment of the website & CRM program in Switzerland (French, German & Italian), Netherlands & Poland, working with production team, client relationship, tagging of the site, statistics, support for other countries who deployed locally. • Peugeot 207 showroom Fully responsible for the creation & development of the showroom master versions in French & English. My role was to produce the planning, follow the design phase, work with the programmers, coordinate with clients & 3rd party supplier and write the user guide.

• MasterCard: client relationship, website updates, reorganised site in view of redesign. • Gaz de France: project management of a website development as well as ongoing maintenance & updates; development of a screen saver; research, benchmarking & pitch for an incremental project. • Cathay Pacific, Nexity, Champion: handled series banner campaigns for these various clients. • American Express: Updates & integration of new content, client contact.