Viola Ridolfi

I work as a consultant specializing in influence communication and strategic marketing, with a strong account management focus. I’m directly responsible for developing new business, identifying growth opportunities, and converting prospects into long-term clients. Beyond acquisition, I lead the strategic direction of existing accounts, ensuring alignment between client objectives and high-impact marketing and communication strategies. My role includes: - Leading business development efforts by scouting new prospects, nurturing relationships, and converting leads into active clients; - Shaping and executing marketing and communication strategies with a strong sales orientation, ensuring messaging supports business goals and revenue growth; - Designing influence strategies aligned with institutional and societal dynamics, particularly in complex political and regulatory environments; - Producing high-value strategic content—from influence narratives and positioning documents to briefs and branded communication materials; - Managing targeted advocacy campaigns, coordinating with public decision-makers, media, and key stakeholders to elevate client visibility; - Organizing influence-driven events, B2B activations, and institutional meetings to solidify relationships and maximize strategic impact.

Businesscoot logo Head of Sales Head of Sales BusinesscootBusinesscoot Oct 2022 - Nov 2024 · 2 yrs 2 mosOct 2022 to Nov 2024 · 2 yrs 2 mos Rio de Janeiro, BrazilRio de Janeiro, Brazil 📍 As Head of Sales, I lead both business development and account management efforts, while also overseeing integrated marketing and communication strategies to drive revenue and brand growth. 🚀 Sales & Business Development - Drive end-to-end sales pipeline—from opportunity identification to conversion and account expansion; - Lead prospecting and outreach (BDR), applying segmentation and personalized engagement strategies; - Manage key client accounts, ensuring onboarding, upselling, and long-term success; - Develop sales strategies based on market insights and collaboration with product and marketing teams; - Deliver sales performance analysis and forecasting to inform leadership decisions. 📈 Marketing & Strategic Communication - Lead integrated B2B/B2C campaigns across digital and traditional channels to support revenue growth; - Define and manage brand positioning, messaging, and content strategy across all touchpoints; - Oversee digital marketing efforts (SEO, email, social media, website), tracking KPIs and optimizing for conversion; - Coordinate internal and external communications, including media relations, executive content, and reputation management. 🤝 CRM & Client-Centered Relationship Management - Champion a customer-first approach, aligning CRM strategy with real client needs and long-term relationship value; - Oversee full customer lifecycle—from acquisition to retention—ensuring consistent, personalized experiences; - Translate client feedback into actionable insights for sales, product, and marketing teams; - Build scalable frameworks for account management, loyalty, and customer success initiatives; - Use CRM systems (HubSpot, Salesforce) to support visibility, trust, and strategic growth across touchpoints.

📍 SEO Content Responsibilities included: - Creating high-quality SEO-driven content for category pages, product descriptions, and blog articles; - - Defining and implementing the SEO editorial strategy in line with the brand’s business goals; - Optimizing on-site content to improve search engine visibility and user experience; - Conducting keyword research and competitive analysis to guide content creation; - Proofreading, editing, and refining all published content for clarity, tone, and performance; - Collaborating with internal teams (marketing, design, tech) to ensure SEO best practices were integrated across digital touchpoints. 📈 Performance and Strategic Responsibilities included: - Monitoring content performance using analytics tools and adjusting strategies accordingly; - Managing content updates and structural improvements to enhance SEO and conversion rates; - Ensuring consistency of messaging, tone of voice, and brand identity across all editorial content; - Supporting broader digital marketing efforts through content ideation and planning.