Violetta Patapenka

Executed 20+ performance-focused influencer campaigns, driving a 40% uplift in customer engagement through strategic content optimization. Delivered projects 10% under budget using advanced KPI tracking and ad spend management across Meta and Google. Improved production efficiency by 30% with Asana automation and tighter collaboration across marketing, PR, design, and sales. Built authentic creator partnerships that strengthened brand trust and expanded reach.

Led brand strategy and rebranding projects across fashion, hospitality, and niche sectors. Managed creative teams and timelines using Asana, Monday.com, and Wrike to deliver cohesive brand experiences. Provided strategic consulting to clients, supporting product launches and market repositioning with measurable brand impact. Skills: Brand strategy development · Rebranding project management · Creative project leadership · Cross-functional team coordination · Timeline and budget oversight · Client communication and consulting · Multi-channel campaign planning · Brand positioning and identity design · Market research and analysis · Go-to-market strategy formulation · Product launch support · Performance tracking and KPI evaluation · Asana · Monday.com · Wrike · Notion · Gantt chart planning · Google Workspace · Google Analytics · Tableau · Google Data Studio

Managed relationships with 200+ General Partners, led strategic outreach with top investment firms, supported fintech-driven fundraising, boosted brand visibility through digital initiatives, and streamlined team workflows through automation.

Executed CRM-driven marketing strategies and optimized lead conversion through targeted outreach and funnel management. Enhanced partner revenue via referral programs and expanded market reach. Built data dashboards to monitor lead gen, campaign performance, and ROI.

Managed a diversified portfolio in the crypto space with a focus on emerging blockchain technologies. Conducted in-depth analysis and forecasting of cryptocurrency trends to guide investment decisions. Built and nurtured engaged online communities around Web3 initiatives. Researched and evaluated early-stage projects, including NFTs, ICOs, and IDOs, to identify high-potential investment opportunities.

The company assisted dozens of businesses in transitioning to an online format during the COVID-19 pandemic. Lead Generation and Deal Closure: Offering offline businesses an online and social media presence, negotiating terms, pricing, and contracts with clients Digital Business Expansion: Facilitated the seamless transition of over 10 businesses to online platforms through effective marketing strategies and comprehensive business analyses Social Media Marketing Expertise: Spearheaded the creation and implementation of SMM strategies, significantly enhancing brand visibility and engagement Marketing Analytics: Proficiently worked with Marketing Reports, Google Analytics, Tables, and company data in SQL/Excel, providing valuable insights and data-driven decision-making for strategic marketing initiatives

• Customer assistance and information support • Park backup operations assistance • Communication with dozens of clients daily • Sales of services

Served more than 30 clients through door-to-door sales of studying systems 72 hours/week: • Education system consulting of study sets and digital application • Demonstration of digital products • Tech support My experience in sales with the American company Southwestern Advantage gave me the opportunity to serve more than thirty clients with the company merchandise and digital products bringing to the company 6,000 USD in revenue. I developed tremendous self-discipline, goal orientation, and communication skills, working 12 hours a day with native speakers’ clients and going through six-month sales school as preparation.

Instrumental support of start-up marketing team, contributing to the success of two app projects - ManuSpeak and Uvlower- resulting in 10,000+ installations. Skills: Market Segmentation & Analysis · Database Management · Product Development Strategy · Marketing Strategy Implementation · Pitch Deck Creation & Presentation · Data Analysis & Reporting · App Interface Customization Support

Human Resource Coordination · Candidate Interviewing · Event & Workshop Management · Documentation Support · Talent-Company Matching