Virginie EHRMANN
Marketing & Product strategy
2 recommandations
Salaire / Taux journalier
2 personnes recommandent
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
J’interviens pour clarifier les choix, aligner les décisions et redonner une direction stratégique lisible et cohérente. Mes missions portent sur : • La définition d’un positionnement distinctif et durable • La formalisation d’une proposition de valeur claire et différenciante • L’architecture et la cohérence du portefeuille d’offres • La priorisation des marchés et des leviers de croissance • L’élaboration de scénarios d’expansion et de développement international
Expérience de travail
Senior Global Product Manager
Tempus Labs, Inc.
oct. 2021 - mars 2025
3 ans 6 mois
Paris, France
- Lead product strategy for medical imaging applications ( care gaps dev and AI solutions) including roadmap, product development, industrial and clinical partnership creation and management - Own the Go-to-Market strategy of dedicated applications - Build and animates a network of clinical advisory board members to understand the market needs and promote the applications
Carestream Dental
oct. 2005 - oct. 2021
16 ans 1 mois
Paris Area, France
Global Marketing Manager
oct. 2015 - oct. 2021
6 ans 1 mois
Paris Area, France
Belong to the global Marketing team and lead all downstream marketing activities for dedicated products , software and services. Develop the marketing strategy, build out the product collateral and campaigns, lead the launch of the new products and support the regional marketing teams. Oversee the commercialization and Go to Market strategy in the regions of some aspects of the business. Manage the integration of a company newly acquired within the group, in terms of product portfolio , marketing and commercial strategy. Act as Project Manager in some dedicated projects
Service and Product Marketing Manager for EAMER (Europe, Africa and Middle East Region)
janv. 2012 - déc. 2015
4 ans
Paris Area, France
Belong to the EAMER Marketing team as Intra Oral product Manager and Service Marketing Manager. My objectives are to create, develop and ensure the quality implementation of marketing plans, PR plans ,exhibitions and product launches all over European countries. I am also responsible to coordinate all market and competition data,and I am in contact with Opinions Leaders and Reference Sites. I'm also leading some service projects and the communication around Service strategy and tactics at an European level.
Services Operations Manager
oct. 2005 - janv. 2012
6 ans 4 mois
Paris Area, France
Management and coordination of the different Departments to reply to the customer needs (Quality, Methods, R&D, Production) Ensure the communication with internal and external contacts worldwide Set up and follow-up of the After Sales Service, Technical Training and Technical Support process for continuous improvement Optimization of the tools through indicators to increase the quality of the Service, and in particular the Turnover of the After Sales Service (2.8 million Dollars in 2008) Responsible for spare parts supplying for After Sales Service Team Manager (3 persons under my responsibility)
Store Co-Manager
Tape à l'oeil
juin 1997 - janv. 1999
1 an 8 mois
59300 Valenciennes, France
Animation and organization of sales team planning Coordination and distribution of team work contents Creation/setting up of storage and stock control Responsible for cash register and financial flow
Formation
IAE Paris - Sorbonne Business School
Master 2, Marketing strategy and Commercial practices
2019 - 2021
2 ans 1 mois
European degree of Business English
1996 - 1997
1 an 1 mois
Gaston BERGER Lille France
BTS Action Commerciale, Sales and Operational Marketing
1994 - 1996
2 ans 1 mois
Licences et certifications
Train the trainer training
Délivré le : –
Social Media training
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Portfolio
Conférence donnée à l'université Cornell, New York
