Virginie Kerhuel

Product strategy, growth and new product development for a 5M+ user consumer app. → Led user research and market analysis (100+ families interviewed) to identify key pain points and “aha moments,” that shaped product strategy and roadmap. → Designed and launched the Dotbook, the app's physical extension: 1,300 sales within the first months of launch, €26K in additional revenue. → Launched a monthly video recap feature that lifted retention 5x to 10x (week 1: 5%→24%; week 4: 0.5%→5%). → Built a weekly, AI-auto-updated product knowledge base and deployed an AI copilot for customer care in response to a team reduction (3→1) cutting incident-handling time by ~75% while maintaining a <24h response commitment.

Peer-to-peer platform enabling families to give and receive children’s items locally; incubated by Ticket for Change. → Co-founded and built the no-code MVP, from problem discovery and design to launch and community growth. → Grew the community to 500+ families, enabling 600 item exchanges and redistributing 1,700 items through nonprofit partner.

Independent product consulting focused on impact-driven organizations and startups. → Led discovery, strategy, roadmap and specs for Reverso, focusing on activation, usage and conversion of its Chrome extension. → Audited onboarding for Ma Petite Planète and developed a new user experience for greater engagement. → Led a no-code website redesign for Emmaüs Liberté and registration-process automation for Technovation Girls. → Product Mentor for 50 in Tech, French CPO and Avant Garde

Led the product vision and strategy across all platforms. Comex member. Designed an outcome-driven roadmap: doubled new subscriber conversion (2% → 4%), improved home quality by +40% Scaled the product team from 10 developers to a 50+ person org (product managers, designers, engineers) Transitioned from project mode to a true product organization

Built the mobile-first website, increasing mobile conversion rate from 1% to 5%. Defined the B2C product roadmap and managed cross-functional projects. Implemented a test & learn approach (A/B testing, MVPs, fast agile cycles). Led UX research & user testing, audit, and analytics to bring user needs to the heart of strategy. Managed a team of 3 product managers and 1 UX/UI designer.

Led site redesign and new product development. Defined functional requirements, managed cross-team coordination, and tracked KPIs. Drove innovation in features and user experience.

- Creation, launch and animation of the website http://puertolacruz.afvenezuela.org - Development of cultural activities: first french film festival, concerts, exhibitions, parties, competitions, movies' club and conversation's club - Communication's develpment: Internet, social networks, radio, newspapers - Public relations, search for partnership and sponsors

Created and launched new products (internal and outsourced development). Managed product lifecycle, supplier relations, site animation and analytics. Led content strategy and promotional campaigns.

Managed a product catalog of 7,000+ music items and 1,500 video games. Led monthly magazine publication, sales forecasts, and promotional operations.

Nestlé account manager: creation of Nestle mailings. Coordination and project management.