Virginie Labille

I have worked in a professional freelance capacity for the past twelve years, helping clients across a wide range of industries establish or fine-tune their brand identity, explain the value they are bringing, and deliver their messages in compelling ways. From commercial copywriting to corporate storytelling, from brand strategy to creative writing, I provide a diverse array of strategic and creative services, both in English and French. I think that it is important to stay on the move as a professional, so I am constantly looking for new projects and challenges to keep my skills sharp and my ideas fresh. Oh, and I like to work with a smile :-) - Brand platforms and architecture, competitive positioning, brand identities, tone of voice - Slogans & taglines, product copy, ad campaigns, websites, video scripts, manifestos - eBooks, white papers, client interviews and articles for companies in the tech industry - Eng <> Fr localization and transcreation

Transmedia communication campaigns Technology and innovation watch and consulting

Markets analysis, consumer trends watch, brands and products positioning, development of multimedia ad campaigns

Corporate image repositioning Creation of a website PR campaigns

Image and e-reputation management for various companies, institutions and public personalities : - positioning strategies - crisis communication strategies - sets of talking points - image campaigns (press, web, events)

Development of corporate communication materials (annual reports, fundraising documents) : - strategic positioning - writing - contents and design supervision