Virginie Lafargue

MM France. Distributor of instruments, reagents & consumables dedicated to anatomo-pathology laboratories, CA 20 M€, PHC group 600 M€ - Sales, Market & competition analysis - Customers segmentation and products positioning - Definition of marketing & communication strategies - Definition of sales budget & policy in collaboration with the sales manager - Products training of the sales team and distributors - Definition and follow up of the actions plans for the sales team - Sales & communication tools design - Events organization, social media management DATA / BUSINESS ANALYSIS: - Design and implementation of dashboards for the executive committee, sales and marketing départements * Financial performance: revenue and profitability monitoring * Sales performance: analysis of the sales funnel, sales forecasts and evaluation of sales cycle efficiency * Marketing performance: campaign results and customer journey analysis >> Project : Automation of data processing * Data transformation and modeling within BigQuery * Creation and maintenance of dashboards with Looker Studio * Automation of transformations, testing and documentation with dbt - Monthly KPI analysis and identification of action levers to optimize sales and marketing performance - Exemples of ad hoc strategic analyses * Product portfolio rationalization: refocusing on strategic product lines and optimizing ressources * Pricing review : development of pricing strategies based on comparative analysis of prices, volumes and margins

Tosoh Bioscience. In vitro diagnostic industry. Manufacturer of instruments, software and reagents for clinical laboratories, French subsidiary revenue 14 M€ and Group 6 Bn € Management of all product ranges, including instruments, software, reagents, and service offerings (e.g., HPLC for glycated hemoglobin assays and hemoglobinopathy identification, immunoassays, automation solutions for primary tubes, molecular biology) - Analysis of customer needs, market trends, and competitor surveys - Definition of the annual sales budget, action plan, and commercial policy in collaboration with the sales manager - Design of sales and communication tools (e.g., PowerPoint presentations, brochures, videos) and training for sales representatives and distributors - Development of a network of key opinion leaders and follow-up on scientific evaluations - Implementation of communication tools (e.g., advertisements, user interviews, mailings, event organization) - Marketing project management: creation of new service offerings and coordination of new product launches

bioMérieux. In vitro diagnostics industry, CA 1 Bn €. CRM : Salesforce In charge of 150 public and private medical laboratories, turn-over of 2.5 millions €. Ranges: Instruments, reagents and services for immunoassays, molecular biology, biochemistry, hemostasis - Development of a key opinion leaders network - Prospection and sales development of hospital and private laboratories in the Western Paris region

Ato-Fina now ARKEMA – Chemistry Industry Position based at the University of Utrecht, Organometallic chemistry department In charge of a research program.