Virginie Le Bervet

Advisory and delivery work for executive teams on digital transformation, process optimisation, and digital roadmaps. Assignments: • Digital roadmap: use case identification, prioritisation, business case and implementation including AI opportunities and challenges. • Process optimisation: end-to-end workflow mapping, removal of operational bottlenecks, process governance and performance tracking. • Operating model and governance: target model design, decision processes and cross-functional alignment through the change. Engagements are conducted from within the client's governance rather than alongside it, as the counterpart of the business teams, and through to implementation. Sectors: luxury, banking and financial services, consumer goods, early-stage technology.

Two-year assignment alongside the Head of Digital Innovation and the Head of Innovation, on applied AI across digital channels and on the Maison's Web3 programmes. Applied AI, with the Head of Digital Innovation: • Deployed AI-assisted translation and copy production for product descriptions and storytelling across digital channels, projected to cut production time by more than 50% across 30 languages. • Built the Maison's position inside LLM ecosystems - ChatGPT, Claude, Gemini, Perplexity: diagnosis of existing brand referencing, then audit, guidelines and content changes handed to the digital teams (GEO). • Assessed the operating impact of multi-agent AI systems on the digital operating model, and what it would change in ways of working and governance. Delivered as an executive video for Louis Vuitton and LVMH. Web3, with the Head of Innovation: • Led the VIA programme strategy: NFT-based membership giving 200 VVIP clients access to exclusive products, network and experiences. • Prepared the rollout of Digital Product Passport across the VIA product lines: defined the target process, ran the arbitration between retail, legal and communication, and set the operating model the teams will follow.

Designed and implemented the innovation assessment framework to prioritize new product investments • Defined evaluation criteria based on strategic fit and commercial potential. • Established governance processes to align with country-level revenue objectives. • Structured innovation pipelines to improve portfolio visibility and resource allocation. • Facilitated cross-functional alignment across to accelerate decision cycles.

Co-founded a Web3 startup developing a blockchain wallet API for retail brands. • Defined product strategy, business model, and go-to-market approach. • Led operations and cross-functional execution across product, technology, and partnerships. • Secured €300k pre-seed funding from Frst and Fabric Ventures to support product development and launch. Clos3t closed operations in 2023 following the broader Web3 retail downturn. The experience deepened my understanding of building tech ventures from zero and shaped my current focus on bringing operator-grade thinking to advisory work with luxury Maisons.

Advised a drone delivery startup from concept to near-launch • Defined business strategy, operating model, and early stage positioning. • Structured operational roadmap and key strategic priorities. • Supported leadership decision-making on market entry and scalability.

Senior Manager in Financial Services Digital practice, advising the largest banks in the Gulf region (UAE, Saudi Arabia) on digital transformation, operating model design, and innovation. FIRST ABU DHABI BANK (FAB) & STARLING BANK Defined the target operating model for a new digital bank across the Middle East. • Designed core operating model: governance, customer journeys and in-app features. • Aligned business, technology, and regulatory requirements across stakeholders. • Supported strategic decision-making for market launch and scalability across four countries. SAUDI NATIONAL BANK (SNB ex NCB) Credit processes optimization. • Mapped and redesigned end-to-end credit workflows to remove operational bottlenecks. • Introduced process governance and performance tracking to reduce approval time by 35%. • Enabled faster client onboarding (KYC) and improved operational efficiency. COMMERCIAL BANK OF DUBAI (CBD) Automated CRM processes, reducing manual sales effort by 50%. • Identified automation opportunities across sales and relationship management activities. • Implemented internal sales mobile-app to streamline lead and client management. • Increased sales productivity through reduced manual workload. FIRST ABU DHABI BANK (FAB) Led Private Banking client communications during FGB & NBAD merger. • Defined communication strategy to ensure client clarity and confidence throughout transition. • Coordinated cross-functional stakeholders to deliver consistent messaging. • Supported retention and continuity across high-value client segments.

EMAAR Spearheaded UX/UI strategy enabling in-app real estate transactions in the UAE. • Designed end-to-end digital customer journeys to support seamless property transactions. • Aligned product, business, and technology teams to deliver a scalable mobile experience. • Enhanced customer engagement through improved usability and transaction flow. EUROPROPULSION Led rocket engine production management optimization through custom SaaS solution. • Defined functional requirements and coordinated stakeholders across operations and IT. • Streamlined production workflows and decision-making processes. • Improved operational visibility and efficiency across engine manufacturing activities. Other key engagements: ERP transformation strategy (Groupe Les Mousquetaires), digital service delivery (France Travail), IT governance audit (SFR).