virginie rejek

As a global lead for paid media and digital marketing analytics, I am responsible for developing the framework, processes, tools, vendor and partner relationships on a global level allowing the pods to develop effective cross-channel content marketing campaigns in 9 countries. Coach a team of up to 6 paid specialists/analysts. Led the implementation of strategic programs focused on first-party data collection. • As a subject matter expert on digital marketing channels and ad technologies, provided guidance to internal cross-functional teams to ensure digital media plans are aligned with strategic objectives • Develop/adapt internal processes and ways of working with our agencies to continuously improve the development, optimization and learnings generated from our omnichannel digital campaigns on social, search, programmatic, digital OOH, print - strong knowledge of DCM, adwords, Facebook business Manager, LinkedIn, DSPs, Google Analytics, SEO • Managed the design and execution of strategic experiments to measure the ROI of our marketing campaigns • Review campaign analyses and reports, performed analysis of marketing results to identify areas of success and areas of opportunity - expert knowledge of Google analytics, hands-on experience building Datastudio, Tableau and domo dashboards • Developed measurement frameworks to build alignment across multiple stakeholders and to ensure clear and reliable measurement across a multitude of channels • Develop project plans and roadmap for a customer experience strategy - MailChimp, first-party data strategy • Coaching and mentoring of paid media specialists • Key point of contact for media vendors and agency partners • Key contributor in the development of Industry-wide Joint Business Plan with Google

Product owner for B2C websites, responsible for the development of cross-channel digital marketing campaigns, for setting up the foundational elements allowing the organization to execute, measure and optimze integrated content marketing campaigns. • Managed hosting, development, UX evolution of DestinationCanada’s B2C and B2B multilingual websites on Drupal, ensuring adherence to SEO standards and accessibility - highlight: preparation of our web properties in the context of the 2010 Winter Olympics in Whistler • Collaborated with cross-functional teams to develop roadmap and prioritize features for the websites to deliver on marketing strategic priorities - use of Agile methodology • Management of the website development budget and relationship with technology vendors • Responsible for the solution design for Google Analytics, Google Tag Manager implementation and the quality control processes to maintain reliability of collected data • Identified KPIs and designed measurement frameworks across owned, paid and earned for integrated content marketing campaigns • Collaborated with media agencies to design and track media campaigns aligned to the strategy and to deliver against KPIs. • Performed analysis, developed reports/dashboards using Google Analytics, DataStudio, Tableau or SuperMetrics and communicated insights to internal and external stakeholders for complex marketing platforms involving multiple data sources (social, search, programmatic, third party data coming from publishers) • Led complex digital pilot programs involving multiple internal and external stakeholders • Supervised a team of up to 6 digital marketers/product owners • Participated in national marketing leadership forums