Visar Murati

- Managed a +€12M€ marketing budget to deliver +70M€ revenue for 6 key accounts (Getaround, Haier, Tryba, Startups) - Designed and launched digital acquisition campaigns across Google Ads (Seach, Shopping, Pmax), Meta ads, and LinkedIn ads platforms. - Designed tagging plan and implemented data layer with Google Tag Manager

The best mechanics in France for your car repairs directly at home. - Built a MVP on WordPress from scratch and sold it in Decembre 2023 - Generated +200k€ in year one and successfully executed over 500 interventions - Defined the acquisition strategy with a 30k€ budget and reached CPL at 28% lower than market standards - Built operations with a team of 3 FTEs and delivered on customer satisfaction promises with 4,9/5 rating on Google - Raised 150k€ with BPI France to scale operations Key Achievement in 10 months of activity: • >200k€ Revenues • 0 to 400 Unique Users • >500 Interventions Performed Overall Key Metrics: • #1 SEO Rank • +80 Customers Reviews and 4,9/5 Rating • 15% Website Conversion Rate • +20% MoM Revenues Growth • >300€ Average Invoice • 30% Returning Users MoM

- Managed a €1M+ budget to develop and execute a market penetration strategy for a revolutionary sleep-aid device. - Rebuilt the brand platform & full marketing funnel, integrating CRM, email automation, and affiliate strategies on Shopify. - Drove $2M€ in revenue one year while maintaining a customer-centric approach, achieving an average customer rating of +4.5. - Managed 4 people (social media &content, customer success, ops & growth) directly contributing to marketing efforts from acquisition to retention, including brand repositioning, SEO, SEA, Meta Ads, and site optimization. - Implemented reporting and analytical tools (Data Studio & Google Analytics) to measure web analytics and media performance, facilitating data-driven decision. - Orchestrated an effective email marketing strategy through automated flows using Mailchimp and enhanced customer journey and conversion rates through personalized landing pages, leveraging Unbounce's capabilities. -- Skills -- • Social Media - FB Business Manager • SEA - Google Ads & Bing Ads • Custom Landing Pages - Unbounce • Affiliation - Share a Sale • Emailing - Mailchimp • Tracking - GTM & Google Analytics • Website - Shopify

I was part of the team responsible of the global rebranding and relaunch of the Garnier Fructis Brand (480M€ CA in 2016). - Managed the comprehensive relaunch of the Garnier Fructis brand, a flagship product line generating over €500M in annual turnover. - Managed a €300,000 yearly budget, overseeing the overhaul of packaging, formulation, brand equity, visual communication, and advertising 360° campaign. - Successfully relaunched 12 SKUs and introduced the new brand platform along with innovative products - Played a pivotal role in the global rebranding initiative, analyzing market needs, creating concepts, and designing visual brand identities and packaging. - Facilitated cross-functional collaboration with industry and laboratory teams to adhere to product launch timelines, as well as liaising with country brand directors to maximize sell-in potential. - Achieved a 12% increase in incremental turnover, reflecting a significant boost in brand performance and revenue growth post-relaunch.

I launched a clothing factory to co-create capsule collection with young designers, 100% made in Paris. • Market research, Turnover hypothesis, Trend analysis, Product development • External communication (Forums, Facebook, ect) • Negociation with clients and suppliers: Partnership with BonneGueule, Mary Juice

Fashion designer brand 30 people - 12 M€ Turn Over per year • Creating sales reports, handling sales orders using an ERP software • Creating marketing tools, i.e. collection briefing notes, linesheets, fabric books • Organization of AW13 and SS14 Men's and Women's selling Campaign

Fashion brand from H&M Group Flagship store - 50 people, 11 M€ Turn Over per year • In-store sales, customer advice & service, cash registry, stock management