
Vitali Brodetski
Senior Business Analyst | Product Ownership
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Senior Business Analyst & Product Owner with 20+ years expertise in e-commerce platforms and international projects. Led successful launches for ploom.com and royalcanin.com, managing complex integrations and multi-country teams. I transform business requirements into actionable solutions, delivering measurable results in Agile environments.
Work experience
Independent Business Analyst Consultant
Self-employed
Oct 2025 - Present
1 year 1 month
Remote
✓ Conducted comprehensive gap analysis and business process audits (BPMN 2.0) for B2B clients, identifying operational bottlenecks and recommending scalable SaaS/ERP solutions. ✓ Partnered with stakeholders to define MVP scope for new digital products, authoring precise BRDs, FRDs, and Acceptance Criteria (Gherkin syntax) for outsourced development teams. ✓ Architected data flow models and managed 3rd-party API integrations (CRM, payment gateways) for e-commerce platforms, ensuring seamless system interoperability.
Business Analyst
JTIFreelance
Jan 2024 - Sep 2025
1 year 9 months
Remote
Context: Global e-commerce rollout of the Ploom platform in a multi-service ecosystem. ✓ Spearheaded requirements gathering and gap analysis for a major digital transformation, prioritizing the SAFe backlog using Jira. ✓ Architected the integration of 3rd-party vendors (OneTrust, Twilio, CM.COM) via REST APIs, enabling successful launches across 5 international markets. ✓ Authored comprehensive BRDs and FRDs in Confluence, reducing cross-functional team onboarding time by 20% and improving delivery speed. ✓ Led UAT and cross-border stakeholder alignment, supporting a scalable platform designed for 500k+ MAU (Monthly Active Users). ✓ Defined data mapping and API payloads (JSON/XML) for 3rd-party vendor integrations.
Business Analyst
ValtechFreelance
Apr 2022 - Dec 2023
1 year 9 months
Paris, France
Context: Headless international digital platform deployment requiring a unified content model across 12 markets. ✓ Delivered a headless CMS architecture using Sitecore, translating complex business requirements into actionable Epics and User Stories in Azure DevOps. ✓ Designed a unified catalog taxonomy resulting in a 30% reduction in time-to-market for new content rollouts across 12 international websites. ✓ Facilitated Agile ceremonies and managed the product roadmap for a cross-functional development team of 20+ engineers and QA specialists. ✓ Integrated Bazaarvoice to boost user engagement, contributing to a 15% increase in global conversion rates.
Product Owner
FM LogisticFreelance
Oct 2021 - Mar 2022
6 months
57370 Phalsbourg, France
Context: Internal SaaS order-management tool processing full supply chain cycles for international enterprise clients. ✓ Orchestrated the onboarding of 8 enterprise clients onto the My SCM platform, simultaneously managing the legacy system decommissioning process. ✓ Mapped complex 'As-Is' and 'To-Be' business workflows using BPMN 2.0 in Confluence to align stakeholders across 6 distinct markets. ✓ Drove the integration of project44 (logistics), WordPress, and Beamer, improving real-time order tracking accuracy by 25%. ✓ Coordinated release management and UAT across international markets, ensuring zero-downtime deployments.
Business Analyst, System Analyst
JTI (Japan Tobacco International)Freelance
Oct 2020 - Oct 2021
1 year 1 month
Paris, France
Context: Launch of a brand-new headless e-commerce website under strict regulatory and marketing constraints. ✓ Directed the end-to-end requirements lifecycle for the Magento 2 platform launch, handling 10k+ daily transactions at peak. ✓ Managed seamless integrations with ServiceNow, DotDigital, and OneTrust GDPR, ensuring 100% regulatory compliance. ✓ Bridged Marketing and Engineering (15+ members), translating SEO and UI/UX strategies into technical specifications. ✓ Streamlined sprint planning and backlog grooming, reducing time-to-release for critical marketing features by 15%.
Business System Analyst
DataArt
Apr 2016 - Oct 2020
4 years 7 months
London, UK
Context: Enterprise consulting portfolio delivering SaaS, e-commerce, and logistics solutions across Web and Mobile. ✓ Acted as Lead BA for "Appointer" CRM SaaS, driving the feature roadmap and increasing user retention by 20% over 4 years. ✓ Led requirements for a global Web & Mobile TMS (ocean freight) processing $50M+ in annual freight spend, coordinating a distributed team of 30+ engineers. ✓ Delivered a credit risk calculation platform for a US enterprise, replacing legacy systems and cutting manual processing time by 40%. ✓ Architected solution design for a desktop travel distribution platform, integrating Sabre/Galileo APIs to handle 5k+ daily bookings.
Freelance IT Consultant
Self Employed
May 2015 - Mar 2016
11 months
69340 Francheville, France
Context: Mid-size e-commerce deployments with ERP synchronization and data migration needs. ✓ Spearheaded E-commerce architectures using PrestaShop for multiple clients (oleanekey.fr, europros.fr). ✓ Integrated Lundi Matin ERP to automate inventory sync for 10k+ SKUs, significantly reducing manual data entry.
Senior IT project manager in Mobile Solutions unit
Ciklum
Feb 2013 - May 2015
2 years 4 months
Hoyland, Barnsley S74, UK
Context: Mobile and multiplatform delivery unit managing international clients. ✓ Facilitated Agile ceremonies (Sprint Planning, Backlog Refinement, Retrospectives) for distributed teams, including a US-based CRM processing $10M+ in sales reports, leading a cross-functional team of 15 members. ✓ Authored technical specifications and handled day-to-day client communication for Android/iOS applications, ensuring 98% SLA adherence.
Senior IT Project Manager / BA
Almavia CX
Feb 2010 - Jan 2012
2 years
Région de Paris, France
✓ Delivered 13+ digital products (iOS, Android, Magento), including the Fidall loyalty wallet which acquired 100k+ early users. ✓ Managed pre-sales, estimations, and business analysis for key accounts including France Investissement and Hammerson.
Product manager of Benchtools & Click2sales
VIVAKI PERFORMANCE
Sep 2009 - Mar 2010
7 months
Région de Paris, France
VivaKi, part of Publicis Groupe, is a global leader in digital advertising solutions, delivering world-class technologies, products, and services. Key Responsibilities: ✓ Drive product solutions across development teams based on market requirements, in close collaboration with customer teams and management ✓ Conduct market research through ongoing engagement with customers and prospective clients ✓ Manage the full product lifecycle, from strategic planning to development and delivery ✓ Lead and manage a development team of 8 engineers
Head of Development Department
Proxistep
Sep 2007 - Oct 2009
2 years 2 months
Dnipro, Dnipropetrovsk Oblast, Ukraine, 49000
Proxistep (France) is an IT company focused on enhancing the online user experience. Its mission is to develop cutting-edge technologies through extensive research and development, particularly in rich user interfaces using Web 2.0 technologies and Flash, as well as in complex database architecture. Main Responsibilities: ✓ Implement and monitor business processes ✓ Manage relationships between the French and Ukrainian offices ✓ Perform administrative and operational functions ✓ Lead and manage a development team of 12 engineers ✓ Oversee recruitment and hiring processes ✓ Plan and manage projects using Agile (Scrum) and Waterfall methodologies ✓ Write and maintain technical specifications ✓ Validate technical solutions
Education
High School of IT, Networks & Information Systems (ITIN) at Cergy Saint Christophe, France
Master’s degree in IT: “IT project manager, virtual reality option”
2002 - 2004
3 years
Diderot High School, Paris, France
Technical degree in Electronics
2000 - 2002
3 years
Lycée général et technologique privé Charles de Foucauld, Paris (France)
Bachelor's degree
1998 - 2000
3 years