Vitali Brodetski

Senior Business Analyst | Product Ownership

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Product ManagementProject Management (PMO)Business AnalystProject OwnerSassAICSSPrestaShopCRMMagentoJiraScrum MasterA/B TestingProduct OwnershipHead of ProductSEOAdobe Creative SuiteMicrosoft TeamsWordPressDesign ThinkingProduct OwnerFigmaHTMLWooCommerceConfluenceProduct ManagerShopifyScrumChief Product OfficerMailChimpSketchConsulting ITSupply ChainERPGDPRKnowledge ManagementWarehouse ManagementMicrosoft Dynamics 365Supply Chain ManagementInventory ManagementProject ManagerComplianceLogisticsBusiness AnalysisOdoo

Languages

EnglishFrenchRussianUkrainian

About me

Intro

Senior Business Analyst & Product Owner with 20+ years expertise in e-commerce platforms and international projects. Led successful launches for ploom.com and royalcanin.com, managing complex integrations and multi-country teams. I transform business requirements into actionable solutions, delivering measurable results in Agile environments.

Links

Work experience

Independent Business Analyst Consultant

Self-employed

Oct 2025 - Present

1 year 1 month

Remote

✓ Conducted comprehensive gap analysis and business process audits (BPMN 2.0) for B2B clients, identifying operational bottlenecks and recommending scalable SaaS/ERP solutions. ✓ Partnered with stakeholders to define MVP scope for new digital products, authoring precise BRDs, FRDs, and Acceptance Criteria (Gherkin syntax) for outsourced development teams. ✓ Architected data flow models and managed 3rd-party API integrations (CRM, payment gateways) for e-commerce platforms, ensuring seamless system interoperability.

Business Analyst

JTIFreelance

Jan 2024 - Sep 2025

1 year 9 months

Remote

Context: Global e-commerce rollout of the Ploom platform in a multi-service ecosystem. ✓ Spearheaded requirements gathering and gap analysis for a major digital transformation, prioritizing the SAFe backlog using Jira. ✓ Architected the integration of 3rd-party vendors (OneTrust, Twilio, CM.COM) via REST APIs, enabling successful launches across 5 international markets. ✓ Authored comprehensive BRDs and FRDs in Confluence, reducing cross-functional team onboarding time by 20% and improving delivery speed. ✓ Led UAT and cross-border stakeholder alignment, supporting a scalable platform designed for 500k+ MAU (Monthly Active Users). ✓ Defined data mapping and API payloads (JSON/XML) for 3rd-party vendor integrations.

Business Analyst

ValtechFreelance

Apr 2022 - Dec 2023

1 year 9 months

Paris, France

Context: Headless international digital platform deployment requiring a unified content model across 12 markets. ✓ Delivered a headless CMS architecture using Sitecore, translating complex business requirements into actionable Epics and User Stories in Azure DevOps. ✓ Designed a unified catalog taxonomy resulting in a 30% reduction in time-to-market for new content rollouts across 12 international websites. ✓ Facilitated Agile ceremonies and managed the product roadmap for a cross-functional development team of 20+ engineers and QA specialists. ✓ Integrated Bazaarvoice to boost user engagement, contributing to a 15% increase in global conversion rates.

Product Owner

FM LogisticFreelance

Oct 2021 - Mar 2022

6 months

57370 Phalsbourg, France

Context: Internal SaaS order-management tool processing full supply chain cycles for international enterprise clients. ✓ Orchestrated the onboarding of 8 enterprise clients onto the My SCM platform, simultaneously managing the legacy system decommissioning process. ✓ Mapped complex 'As-Is' and 'To-Be' business workflows using BPMN 2.0 in Confluence to align stakeholders across 6 distinct markets. ✓ Drove the integration of project44 (logistics), WordPress, and Beamer, improving real-time order tracking accuracy by 25%. ✓ Coordinated release management and UAT across international markets, ensuring zero-downtime deployments.

Business Analyst, System Analyst

JTI (Japan Tobacco International)Freelance

Oct 2020 - Oct 2021

1 year 1 month

Paris, France

Context: Launch of a brand-new headless e-commerce website under strict regulatory and marketing constraints. ✓ Directed the end-to-end requirements lifecycle for the Magento 2 platform launch, handling 10k+ daily transactions at peak. ✓ Managed seamless integrations with ServiceNow, DotDigital, and OneTrust GDPR, ensuring 100% regulatory compliance. ✓ Bridged Marketing and Engineering (15+ members), translating SEO and UI/UX strategies into technical specifications. ✓ Streamlined sprint planning and backlog grooming, reducing time-to-release for critical marketing features by 15%.

Business System Analyst

DataArt

Apr 2016 - Oct 2020

4 years 7 months

London, UK

Context: Enterprise consulting portfolio delivering SaaS, e-commerce, and logistics solutions across Web and Mobile. ✓ Acted as Lead BA for "Appointer" CRM SaaS, driving the feature roadmap and increasing user retention by 20% over 4 years. ✓ Led requirements for a global Web & Mobile TMS (ocean freight) processing $50M+ in annual freight spend, coordinating a distributed team of 30+ engineers. ✓ Delivered a credit risk calculation platform for a US enterprise, replacing legacy systems and cutting manual processing time by 40%. ✓ Architected solution design for a desktop travel distribution platform, integrating Sabre/Galileo APIs to handle 5k+ daily bookings.

Freelance IT Consultant

Self Employed

May 2015 - Mar 2016

11 months

69340 Francheville, France

Context: Mid-size e-commerce deployments with ERP synchronization and data migration needs. ✓ Spearheaded E-commerce architectures using PrestaShop for multiple clients (oleanekey.fr, europros.fr). ✓ Integrated Lundi Matin ERP to automate inventory sync for 10k+ SKUs, significantly reducing manual data entry.

Senior IT project manager in Mobile Solutions unit

Ciklum

Feb 2013 - May 2015

2 years 4 months

Hoyland, Barnsley S74, UK

Context: Mobile and multiplatform delivery unit managing international clients. ✓ Facilitated Agile ceremonies (Sprint Planning, Backlog Refinement, Retrospectives) for distributed teams, including a US-based CRM processing $10M+ in sales reports, leading a cross-functional team of 15 members. ✓ Authored technical specifications and handled day-to-day client communication for Android/iOS applications, ensuring 98% SLA adherence.

Senior IT Project Manager / BA

Almavia CX

Feb 2010 - Jan 2012

2 years

Région de Paris, France

✓ Delivered 13+ digital products (iOS, Android, Magento), including the Fidall loyalty wallet which acquired 100k+ early users. ✓ Managed pre-sales, estimations, and business analysis for key accounts including France Investissement and Hammerson.

Product manager of Benchtools & Click2sales

VIVAKI PERFORMANCE

Sep 2009 - Mar 2010

7 months

Région de Paris, France

VivaKi, part of Publicis Groupe, is a global leader in digital advertising solutions, delivering world-class technologies, products, and services. Key Responsibilities: ✓ Drive product solutions across development teams based on market requirements, in close collaboration with customer teams and management ✓ Conduct market research through ongoing engagement with customers and prospective clients ✓ Manage the full product lifecycle, from strategic planning to development and delivery ✓ Lead and manage a development team of 8 engineers

Head of Development Department

Proxistep

Sep 2007 - Oct 2009

2 years 2 months

Dnipro, Dnipropetrovsk Oblast, Ukraine, 49000

Proxistep (France) is an IT company focused on enhancing the online user experience. Its mission is to develop cutting-edge technologies through extensive research and development, particularly in rich user interfaces using Web 2.0 technologies and Flash, as well as in complex database architecture. Main Responsibilities: ✓ Implement and monitor business processes ✓ Manage relationships between the French and Ukrainian offices ✓ Perform administrative and operational functions ✓ Lead and manage a development team of 12 engineers ✓ Oversee recruitment and hiring processes ✓ Plan and manage projects using Agile (Scrum) and Waterfall methodologies ✓ Write and maintain technical specifications ✓ Validate technical solutions


Education

High School of IT, Networks & Information Systems (ITIN) at Cergy Saint Christophe, France

Master’s degree in IT: “IT project manager, virtual reality option”

2002 - 2004

3 years

Diderot High School, Paris, France

Technical degree in Electronics

2000 - 2002

3 years

Lycée général et technologique privé Charles de Foucauld, Paris (France)

Bachelor's degree

1998 - 2000

3 years

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