Viviana Sarmiento
Senior Marketing Manager | B2B & B2C Strategy
Salaire / Taux journalier
Paris, France
CDI et freelance
Peut venir sur site
Expertises
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À propos
Introduction
B2B-B2C marketing strategist with 9+ years driving global campaigns and revenue growth in tech and finance. Delivered 7 events, secured 2 new clients and 12 upsells at SBS, plus $900K cost savings at AIG. Expert in go-to-market strategy, ABM, and customer success programs that accelerate digital transformation and maximize ROI.
Expérience de travail
Marketing Consultant
Palante StrategiesFreelance
janv. 2025 - Présent
1 an 6 mois
Paris
Empowering startups and SMBs to scale efficiently by planning and supporting execution of GTM and ABM strategies. I bridge the gap between customer outcomes and business growth, ensuring every marketing initiative is rooted in customer needs and drives measurable impact How I add value: 1. Strategic GTM Alignment ---->Customer-centric GTM, market positioning, feedback loop 2. ABM Execution ---> Target account insights, personalized journeys 3. Campaign development & customer journey mapping 4. Customer advocacy & growth Key projects & deliverables: Brand positioning workshops, ABM playbooks, customer journey maps, campaign toolkits
Marketing Manager
Thales Cyber and Digital
mai 2024 - oct. 2024
6 mois
• Designed and executed global end-to-end campaigns from strategy to launch, aligning messaging and resources across cross-functional stakeholders • Partnered with third parties (Visa and Mastercard) to create co-marketing campaigns • Conducted in-depth research on regional consumer preferences in e-commerce to develop tailored sales collateral, empowering commercial teams • Orchestrated a Go-to-Market strategy and communication plan for a global SaaS platform in collaboration with field marketing, content, and sales teams
SBS
janv. 2021 - mai 2024
3 ans 5 mois
Senior Marketing Manager
janv. 2023 - mai 2024
1 an 5 mois
• Owned the annual budget and led the planning and execution of marketing/communication campaigns and events for France alongside agencies, marketing peers, sales, & partners. 7 events delivered in 2023, 2 events, 5 sponsored, 11 webinars. 2 new signatures, 12 upsells after the campaigns, 3 external PRs, 6 newsletters • Developed ABM strategies for France, segmenting and targeting high-value and strategic customers to support sales pipeline growth • Advised sales and cross-functional teams on RFI/RFP responses, delivering clear, compelling solution messaging to drive deal success • Equipped targeted and tailored sales materials and messaging strategies, enabling deeper penetration into the regional market • Tracked key success metrics, ROI of marketing activities, and presented findings in global internal communications
Customer Marketing Manager
août 2021 - déc. 2022
1 an 5 mois
• Managed a portfolio of customers (banks) in the Digital Banking business unit to develop their success strategies and accelerate their digital transformation • Gather customer feedback in the QBRs and create action plans to mitigate churn • Identify growth opportunities and translate customer needs to the product team to influence the roadmap • Implemented the processes to create the customer success department from the ground up • Created the health score and business KPIs to demonstrate the ROI of our solution to customers and track the business outcomes achieved by maximizing our product value
Product Marketing Manager
janv. 2021 - juil. 2021
7 mois
• Supported the integration of a company acquired into the Core Banking platform’s portfolio by planning and executing the go-to-market strategy from value proposition conception to its launch in Europe and Africa. • Performed Win/loss analysis, tracking the market trends and evaluating competitors to find the aggregated value of the solution offered • Created the content to launch a digital campaign, and restructured the website to communicate the positioning and messaging of the solution
Consultant Department of Strategy and Development
IDB Invest
janv. 2021 - mars 2021
3 mois
• Created interactive communication reports, crafting dashboards in Power BI for easier understanding of the budget, financial trends, and HR management • Analyzed and identified variances in the Budget 2020, Forecast 2021, and generated management presentation reports
Financial Controller
AIG
févr. 2015 - août 2019
4 ans 7 mois
• Planned and executed the migration of the finance department to a different country • Managed a team of financial analysts to plan and track the Budget/Forecast for LATAM, and reported to the C-level • Led digital transformation projects with effective management of resources (SAP, Microsoft 365, TM1, Essbase) • Led cost optimization projects: Closing two non-profitable subsidiaries (cost-saving $100K/year), tax reduction (savings $500K/year), operational cost translated to local offices (savings $300K/year) • Started this role as a Financial and Reporting Analyst and was promoted to lead the Finance department for the Travel Business Unit
Corporate Finance Consultant
Philip Morris International
oct. 2013 - déc. 2014
1 an 3 mois
• Directed internal and external audits, working closely with stakeholders to eliminate process bottlenecks and improve efficiency • Increased collections rate in LATAM by 45% in 6 months and reduced manual tasks by planning and executing the optimization of the Intercompany process
Formation
IESEG School of Management
MBA, Marketing and Stratetegy
2019 - 2020
1 an 1 mois
Portfolio
