Vladimir de Catheu
Senior Digital Marketing Manager | Data Analytics
Salaire / Taux journalier
Paris, France
Freelance
Expertises
Langues
À propos
Introduction
Founder of AsseT with 10+ years driving marketing transformation for global brands including TikTok, Carrefour, and Pernod Ricard. Former TikTok Brand Partnerships Manager leading luxury (Kering, Richemont) and retail partnerships; ex-Global Head of Digital Marketing Performance at Carrefour. Specialized in data-driven marketing strategy, performance measurement, and digital transformation to help brands assess and optimize their marketing ecosystem.
Expérience de travail
Founder
AsseT
juin 2025 - Présent
1 an 5 mois
69340 Francheville, France
– AsseT is a team of experts committed to helping you Assess & Transform your marketing.
TikTok
févr. 2022 - juin 2025
3 ans 5 mois
Paris, France
Brand Partnerships Manager - Luxury
avr. 2024 - juin 2025
1 an 3 mois
Paris, France
– Leading global Kering & Richemont partnerships for TikTok
Brand Partnerships Manager - Ecommerce & Retail
févr. 2022 - avr. 2024
2 ans 3 mois
Paris, France
– Leading partnerships with Ecommerce & Retail key accounts: E.Leclerc, ALDI, Intermarché, IKEA, Nocibé, Cdiscount, Groupe SEB, Groupe Casino, Picard, etc.
Carrefour
oct. 2019 - févr. 2022
2 ans 5 mois
Paris, France
Global Head of Digital Marketing Performance
janv. 2021 - févr. 2022
1 an 2 mois
Paris, France
Global Digital Marketing Performance Manager
oct. 2019 - janv. 2021
1 an 4 mois
Paris, France
Senior Marketing Analyst
Pivot & Co
sept. 2018 - sept. 2019
1 an 1 mois
Paris, France
– Delivering strategic data-driven marketing recommendations for clients (Heineken, Groupe Bel, Puig, etc.) at HQ level, working closely with global directors – Training local teams and agencies to transform and optimize their marketing activations – Audit and enhancement of current media and data ecosystems – Definition of global KPIs framework and ensure performance measurement
Pernod Ricard
févr. 2016 - sept. 2018
2 ans 8 mois
Paris, France
Global Digital and Media Project Manager
janv. 2018 - sept. 2018
9 mois
Paris, France
– Supporting all markets and brands (Absolut, Havana Club, Jameson, Malibu, etc.) in deploying a consistent and efficient digital strategy – Internalizing media expertise at group level - 20M€+ managed and 100+ media activations executed within 2 years – Media planning (Online & Offline) and direct media buying for digital – Negotiating global contracts (Google, Facebook, Spotify, etc.) – Audit of the existing digital ecosystem & Providing strategic recommendations (Media, analytics & data stack) – Performance measurement – building global reporting frameworks for the group and delivering results driven dashboards
Digital, Data and Media Senior Consultant
févr. 2016 - mars 2018
2 ans 2 mois
Paris, France
– Consultant for the Digital, Data and Media Teams at Pernod Ricard Headquarters in Paris: – Deployment of the Digital Strategy globally – Data Management Platform enhancement – Participation to the development of a Global Media Hub with the objective of internalizing Media Expertise – Media Planning – Direct Media Buying - From different Media Buying Platforms (AdWords, DBM, TubeMogul, Business Manager, Tabmo...) – Reporting and Performance Measurement – Data Analysis – Web Analytics – Data Visualization/Dashboards - Creation of personalized and elaborated Dashboards for Affiliates – Provide Training for Affiliates accross the world – Outdoor Strategy in Airports
Digital Project Manager
FullSIX Groupe
févr. 2015 - févr. 2016
1 an 1 mois
New York, État de New York, États-Unis
– Implementation of Data Management Platforms (DMP) for global clients – Tagging digital properties – Data Visualization – Extracting actionable insights about consumers' needs and behaviors – Providing actionable strategy for clients
Assistant Project Manager
Keneo
janv. 2014 - juil. 2014
7 mois
– Daily assistance to the Project Manager in those missions: Fédération Française de Football (FFF) and Ligue Nationale de Rugby (LNR) – Development of marketing operations + Guarantee the proper establishment of operations – Writing of records, benchmarks and operational results for those missions
Headhunter
Stanton Wallace
mai 2013 - août 2013
4 mois
Paris, France
– Candidates Research and Identification + Participation to job interviews – Development of several projects that aim to increase the economic activity of the company – Digital and Marketing Division
Public Relations & Communication
L'Equipe
mai 2011 - août 2011
4 mois
– Organize events: Tour de France 2011, 10km de l'Equipe, Press Conference... – Development of their digital platforms – Press releases writing
Formation
EBS - European Business School Paris
Master 2, International Affairs and Digital Marketing
2009 - 2014
5 ans 1 mois
Lycée Gerson
Bac ES, Economics and Social Sciences
2006 - 2009
3 ans 1 mois