Volodymyr Yakubovych

Web3 Project: Led a multi-disciplinary program of over 60 FTEs across 4 agile software development teams, driving the delivery of consumer- and enterprise-facing Web3 products. Acted as a key bridge between engineering, Legal, Marketing, and Security departments, ensuring delivery aligned with both strategic goals and regulatory/compliance expectations. Key Responsibilities: - Owned end-to-end program execution: roadmap definition, scope management, release planning, and resource alignment across functional and cross-functional domains. - Oversaw release management for multiple internal and customer-facing products across Web and Mobile platforms. - Facilitated strategic decision-making with executive stakeholders while maintaining tactical execution excellence. Achievements: - Led the Alpha, Beta, and Prod. launches of a Web3 Wallet, led the continuous improvement over the years with process improvements, reducing project delays and increasing predictability. - Partnered with Engineering leadership to redesign infrastructure architecture, leading to a 30% reduction in cloud costs without compromising performance or scalability. - Established a cross-func. LeSS structure, improving team alignment and delivery speed. - Designed and implemented an on-call rotation system, enhancing monitoring, alerting, and system reliability.

Managed 4 product teams (24 FTEs) iOS, Mac, Android, and Win development. Oversaw end-to-end release management of Hotspot Shield, UltraVPN, VPN360, Betternet and ensured it was in the top 10 in App stores. - Coordinated cross-functional teams of developers, QA engineers, UX/UI team, designers, and DevOps to plan, test, and deliver product releases. - Managed feature rollouts, release calendars, and CI/CD pipelines to ensure seamless updates and minimal user disruption. - Collaborated with UI/UX designers, animation and graphics teams to deliver high-performance and visually engaging consumer-facing applications - Drove monetization strategy across a portfolio of freemium and premium VPN products, leading application segmentation by monetization model (freemium, IAP, ad-driven, subscription-only) and target audience demographics. - Led development and rollout of A/B testing and analytics tools, enabling data-informed decision-making and rapid experimentation across product, design, and growth teams. - Collaborated closely with Product Design to craft and optimize user journeys, launching iterative A/B tests on onboarding flows, upgrade prompts, and paywall placements to improve activation, conversion, and retention. - Owned end-to-end pricing strategy for multiple VPN apps, including regional pricing, localisation, promotional models, and packaging experiments—resulting in a measurable lift in ARPU and conversion across key geographies. - Coordinated with Marketing to align product-led growth features with campaign launches, driving spikes in install-to-subscription conversion during major promo windows. - Mastered user segmentation and lifecycle initiatives, increasing engagement among high-intent users and reducing churn in low-LTV segments through tailored experiences. - Implemented a 2-week release cycle, boosting product iteration speed and efficiency. Which all lead to a 15% average revenue increase. ___________________________________________________________

Led the Billing and Payment department: 2 Program internal Sixt Share team and 1 Sixt-wide billing team with monthly revenue volume ~300 Million Euro - Defined and optimized PI planning, increment goals, expected and coordinated delivery across 8 agile teams under SAFe framework (as a RT Scrum Master/Program Manager). - Led the expansion of the Product: by adding third party providers, additional services and up-sales strategy and its implementation - Managed end-to-end embedded system development and integration for the Share fleet. - Owned the end-to-end release lifecycle for payment and payroll modules, including gateway integrations, invoicing logic and accounting and SAP integrations and alignments. - Collaborated with legal, and compliance teams to ensure regulatory alignment (PCI DSS, GDPR, PSD2) for all payment features. - Oversaw delivery of real-time transaction reconciliation, refund handling, and billing adjustments in coordination with back-office systems. Achievements: - Promoted to Release Train Scrum Master (100+ engineers across 8 dev teams). - Led the Release train for successful launch of the SIXT Share iOS & Android apps. - Implemented on-call with OpsGenie, establishing robust monitoring & incident management over 3 offices and 3 time zones - making sure 24/7 support for the users.

- Led end-to-end product dev. and launch of services in Travel and SaaS industries. - Conducted market and customer analysis to define product strategies aligned with evolving customer needs, competitor dynamics, and regulatory frameworks. - Requested, reviewed, and handed over technical documentation (API specs, security protocols, sandbox details) to engineering teams for seamless product integration. - Coordinated cross-functional teams (Engineering, Marketing, Legal, Compliance, Finance) to ensure timely execution of high-impact product launches in regulated financial domains. - Delivered executive and compliance reports tracking KPIs, conversion, customer behavior, and transaction performance. - Applied data-driven decision making to enhance product performance, optimize pricing, and refine customer experience across key financial services. Key Achievements: - Launched and scaled new payment verticals (travel, cloud storage, low-risk industries) and secured 5 enterprise clients within 6 months of Product being Live. - Led strategic brand presence at Money20/20 (US), MWC (Barcelona), and Gamescom (Cologne), increasing market visibility and partnership opportunities. - Structured the PR and marketing activities for the product. - Lead the migration from Saleseforce to new CRM system (saved cost, improved customizability, and boosted leads retention) - Ensured compliance with AML, PCI DSS, and EU financial regulations, aligning product workflows and documentation accordingly.

Project Management of 3G Roll-Out and SWAP, Core network, MBH, IP-MPLS, BB and Metro DWDM, IBS projects simultaneously. ● Grew the portfolio of Projects to 8 over within 12 months after 1 Trial project and the PMO (Datacom, Core and 3G West region teams) with 80 people in the Program; ● Successfully delivered 10 major projects - 3G expansion (>500 sites totally); ● Orchestrated the creation, commissioning and the launch of Multinational Communication Center (8 vendors, 3 countries) ● Lead the Business Account to be recognized as the Best Account in the Company.

­As VP of Global Sales, I was responsible for developing new relationships with online merchants around the world­. I handled all account management, sales, and business development functions for the organization.