Wael -

Collaborated with high-impact clients across Europe and the Middle East, including Place des Énergies (France), Profyle (UK), Land Sterling (UAE), and Geidea (KSA). Delivered 15+ web and mobile projects with a 95% client satisfaction rate ● Client Strategy: Acted as a strategic advisor, translating complex requirements into actionable design solutions, enhancing ROI and competitive edge ● User Research: Led user research, persona development, and usability testing using Hotjar and Google Analytics, achieving a 30% increase in user satisfaction and engagement ● Design Systems: Developed scalable design systems that enhanced workflow efficiency and ensured brand consistency ● Prototyping: Created high-fidelity prototypes in Figma, reducing development iterations and improving user experience ● Agile Project Management: Managed sprints and timelines, facilitating feedback integration and quality project delivery within deadlines

Delivered innovative UX/UI solutions for top-tier clients, such as Eni France, the Ministry of Health, BNP Paribas, the World Bank, and Renault Italy. Promoted to Senior UX/UI Designer in the first year for exceptional project delivery and high client satisfaction across 12+ projects ● Design Strategy: Conducted UX audits and benchmarking analyses, aligning design strategies with best practices and client business goals. ● Stakeholder Alignment: Facilitated 7+ cross-functional workshops to define user needs and ensure alignment with business objectives ● User-Centered Design: Developed personas and user journey maps, resulting in user experiences tailored to actual user needs ● Interactive Prototyping: Built interactive prototypes in Figma, enabling efficient stakeholder buy-in and rapid iteration ● Cross-Functional Collaboration: Worked closely with development teams to refine wireframes, ensuring seamless integration of functionality and UX ● Usability Testing: Led usability testing sessions, capturing real-user feedback to refine designs, leading to higher user satisfaction

Contributed to Chantier.tn’s launch by creating a cohesive brand identity and improving the app’s user experience, turning the concept into a fully functional mobile platform connecting building professionals and clients ● Brand Identity: Developed a strong visual identity, establishing a memorable market presence ● User Interface Design: Designed intuitive, user-friendly interfaces that improved navigation and engagement ● Marketing Collaboration: Partnered with the marketing team to create design assets that supported user acquisition and contributed to app growth

Skills: Entrepreneurship · Communication · Public Speaking · Business Strategy · Time Management