Walid MERRAD

Designed and tested end-to-end SaaS journeys for complex B2E platforms in banking and insurance ● Built low- to high-fidelity Figma prototypes to simplify workflows and boost usability ● Led user interviews and usability tests to identify friction points and validate UX hypotheses ● Collaborated closely with PMs and devs to align UX strategy with product and tech constraints ● Improved UX maturity by integrating research insights and product psychology into agile delivery Skills: Key Performance Indicators · Competitive Analysis · Digital Transformation · Process Design · Presentations · Analytics · Coordinating Skills · Communication · Customer Requirements · Facilitation

● Collaborated with cross-functional teams to improve mobile/web e-commerce journeys ● Led discovery and co-design workshops with users and internal stakeholders ● Implemented a scalable research system across multiple product teams ● Delivered user-driven insights to optimize features, flows, and conversion performance

● Designed and iterated user flows, wireframes, and interactive prototypes for finance and enterprise platforms ● Conducted usability testing and heuristic evaluations to identify pain points and refine UI ● Facilitated co-creation and ideation workshops with stakeholders and end-users to explore feature opportunities ● Collaborated with PMs and developers to ensure user-centered design across delivery cycles ● Synthesized insights into design decisions that improved usability and task completion

● Delivered UX solutions for clients in Software, pharma, home automation, heavy industry ● Designed and refined user journeys, wireframes, and prototypes for mobile and web UI ● Conducted usability testing, user interviews, and heuristic evaluations to identify usability issues and drive design improvements ● Collaborated with cross-functional teams to align product vision with user needs and business objectives, through quantitative & qualitative methods ● Translated insights into design recommendations that improved conversion, task efficiency, and satisfaction across varied digital platforms

● Led experimental research on dual reality systems and multitouch UIs within lab environments ● Designed, executed, and analyzed controlled user studies focusing on usability, cognitive load, attention, and task performance ● Developed custom protocols to evaluate interaction design, user behavior, and ergonomic factors across novel input modalities ● Published peer-reviewed findings contributing to advances in human-computer interaction (HCI) and interface evaluation

Skills: Key Performance Indicators · User Experience Research · Qualitative & Quantitative Research Methodologies · Process Design · Data Analytics · Analytical Skills · Usability · Presentations · Analytics · Statistics · Coordinating Skills · Observational Studies · Organization Skills · User Research · Communication

Skills: Key Performance Indicators · User Experience Research · Qualitative & Quantitative Research Methodologies · Process Design · Data Analytics · Analytical Skills · Usability · Presentations · Analytics · Statistics · Coordinating Skills · Observational Studies · Organization Skills · User Research · Communication