Walid Y.

• Built and rolled out the full 360° marketing strategy (B2B/B2C) for all product lines, from concept to execution. • Designed creative content across all key channels: social media, brochures, video, POS, and digital campaigns. • Managed the launch of the Sinal x ZEISS partnership in Algeria, including digital rollouts, PR activations, and retail events. • Led a team of 3 projects managers and 2 designers, worked closely with the executive team. • Created premium sales tools to support brand positioning. • Automated partner outreach workflow with n8n — saves 3-4h/week • Oversaw the marketing budget and performance reporting across campaigns.

• Built and ran VIP loyalty programs for luxury hotel clients across North America (Sofitel, Fairmont, Raffles, etc.). • Designed premium lifestyle offers for high-net-worth customer segments. • CRM personalisation in collaboration with operations teams. • Acted as a key contact between clients and ops teams to elevate service and customer journey.

• Built and executed the full digital marketing strategy for the French market (Lefranc Bourgeois, Liquitex, Winsor & Newton). • Integrated campaigns (social media, SEO/SEA, Amazon store, influencer partnerships) with a strong ROI focus > Built first artist influencer program: +33% organic traffic over 6 months • Developed original content formats (tutorials, masterclasses, social activations) for brand engagement. • Launched the Amazon France brand stores. • Controlled the digital marketing budget and performance metrics.

• Supported Europe-wide digital campaigns for product launches: social media, display, CRM tools. • Coordinated between creative agencies, product teams, and media partners for cross-market consistency. • Delivered impactful digital activations for product rollouts (agricultural & industrial vehicles). • Tracked and analyzed campaign performance and shared reporting directly with the EMEA Marketing Director.

• Led digital projects and promotional campaigns for luxury hotel brands, with a focus on customer loyalty and conversion. • Collaborated with brand marketing teams to gather requirements, oversee updates, and ensure alignment with brand expectations. • Managed digital content and newsletters for a database of over 50,000 customers, delivering consistent brand messaging. • Tracked website performance (Google Analytics) and reported insights to senior management. • Achieved a +35% increase in conversion rate through UX improvements and targeted campaigns.

• Supported the redesign of the corporate website, coordinating with design agencies and internal stakeholders. • Created and published daily content across digital platforms (intranet, website, LinkedIn, Twitter). • Developed a unified annual social media calendar using Hootsuite to strengthen brand consistency. • Launched and managed an employee advocacy program engaging over 3,500 staff members. • Delivered digital training workshops for management to build digital literacy across departments.