Huizhou Wang

Cross-Cultural Brand Strategist | Consultant for Luxury & Artisan Brands | Storytelling, Positioning & Growth

Salaire / Taux journalier

Paris, France

Freelance

Expertises

Stratégie de marqueDéveloppement FullstackGoogle AnalyticsÉtude de marchéSEOIngénieur réseauBusiness DevelopmentLead GenerationStratégie SalesData AnalysisCRMNégociation

Langues

Anglais (Maternelle)Chinois (Maternelle)Français

À propos

Introduction

I am a cross-cultural arts and luxury professional with a background spanning artistic production, cataloguing, and strategic positioning within international cultural and luxury contexts. I have worked closely with contemporary sculptor Philippe Scrive, supporting the organisation, documentation, and narrative development of his artworks for international presentation and collector engagement. This included structuring coherent bodies of work, articulating artistic intent, and contributing to the expansion of his practice into collectible objects, bridging artistic integrity with market clarity. Alongside this, I have experience supporting the entry of European artisanal ateliers into the Chinese market, working across brand positioning, pricing logic, and cultural translation. My work sits at the intersection of art, craftsmanship, and audience. Where meaning, context, and precision shape long-term value. I hold an MSc in Luxury Management and Marketing from emlyon business school and a BA in Costume Design from the University of the Arts London. Educated in international environments and fluent at near-native level in English, with native Mandarin Chinese and intermediate French, I bring both analytical rigour and visual sensitivity to my work. I am particularly interested in roles that involve artworks, collections, and international client engagement within institutional or market-facing art environments.

Liens

Expérience de travail

Freelance Art Project Manager & Brand Strategist | Sculpture & Fine Arts

Philippe ScriveFreelance

août 2025 - Présent

1 an 3 mois

Paris, France

Supporting the sculptor in organizing and cataloging his artworks for international presentation and sales Initiating a dedicated website to showcase the artist's career, projects, and exhibitions to collectors and institutions Leading the creative development of a high-end Art Chess Set, expanding the sculptor's work into collectible art objects Advising on positioning, storytelling, and sales strategy to connect European fine art with global collectors

Freelance Brand Strategist (Social Media & Business Development)

ATELIER SAINT DIDIERFreelance

mars 2025 - Présent

1 an 8 mois

Paris, France

Leading the brand’s China market entry by crafting a culturally resonant identity and go-to-market strategy for high-end stained glass artworks. • Developing and implementing a content strategy for Xiaohongshu (RED), positioning the brand as a symbol of bespoke French craftsmanship for Chinese luxury consumers. • Building relationships with key stakeholders, including interior designers, architects, and private buyers, to generate qualified leads and long-term partnerships. • Shaping the brand’s pricing and storytelling strategies to align with the expectations of China’s elite design audience. • Managing weekly reports and monthly performance reviews, applying market feedback to continuously refine outreach and strengthen brand positioning.

Digital Marketing Consultant

Blue SoilFreelance

janv. 2024 - mars 2024

3 mois

Amsterdam, Pays-Bas

Conducted in-depth market research, evaluating the apparel industry landscape via competitors and SWOT analysis Executed audits of Blue Soil's online presence, including website, social media, and SEO (search engine optimization) Developed a customized online marketing strategy focusing on website optimization, content creation, and SEO tactics

Luxury Property PR Assistant

PURPLE

sept. 2022 - mars 2023

7 mois

Londres, Royaume-Uni

Conducted daily media monitoring across newspapers, social media platforms, and websites to track promotional advertisements for client's new products or services Compiled 30+ monthly reports for global clients, highlighting achievements, analyzing data, and suggesting future strategies Managed media outreach and networking, crafting tailored pitches to editors, and organizing media meetings Engaged in 10+ strategic business research initiatives, securing major industry clients through targeted outreach

Leasing Department Intern

SCPG Capital Company Limited

févr. 2021 - mai 2021

4 mois

Shanghai, Chine

Researched brand suitability for SCPG shopping mall, optimizing tenant mix for increased foot traffic and revenue Assisted in negotiating lease agreements with 80+ brands to meet both tenant and company needs Coordinated with marketing teams to promote available commercial spaces, attracting potential tenants Secured lease contracts with 5 tenants, covering over 1,000 square meters, and enriched the mall's tenant portfolio

High-End Customer Relations Intern

Daimaru Shanghai

oct. 2020 - déc. 2020

3 mois

Shanghai, Chine

Managed relationships with 500+ VIP Key account holders, delivering personalized service and resolving inquiries Coordinated closely with inventory and sales teams to ensure timely order processing and fulfillment Developed and sourced targeted exclusive promotions and activities for clients, driving engagement and interest Analyzed VIP customer behavior to formulate personalized plans, offering tailored recommendations

Administrative Intern

Arm China

juil. 2019 - oct. 2019

4 mois

Shanghai, Chine

Supported management with appointment coordination, conference bookings, and daily operations Managed ongoing expenses, creating detailed Excel spreadsheets for expense tracking and budget analysis Tracked and managed inventory levels for office supplies and equipment, ensuring restocking processes Oversaw 10+ new staff onboarding, delivering comprehensive company instructions

Jewellery Digital Marketing and E-commerce Coordinator

YI COLLECTION

juil. 2018 - oct. 2018

4 mois

Shanghai, Chine

Engaged in marketing strategies by influencers collaboration for new products, resulting in 8,000+ video views Managed E-Commerce platform TaoBao, overseeing the entire process from product listing to order fulfillment Participated in developing youth-focused product line using analyzed data from prior social media outreach


Formation

London College of Fashion, University of the Arts London

Costume in Performance, Media and communication

2019 - 2021

1 an 11 mois

emlyon business school

Master of Science - MS, Luxury management


Licences et certifications

Certificate of Degree

Délivré le : juil. 2023

Certifié par emlyon business school

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