
Huizhou Wang
Cross-Cultural Brand Strategist | Consultant for Luxury & Artisan Brands | Storytelling, Positioning & Growth
Salaire / Taux journalier
Paris, France
Freelance
Expertises
Langues
À propos
Introduction
I am a cross-cultural arts and luxury professional with a background spanning artistic production, cataloguing, and strategic positioning within international cultural and luxury contexts. I have worked closely with contemporary sculptor Philippe Scrive, supporting the organisation, documentation, and narrative development of his artworks for international presentation and collector engagement. This included structuring coherent bodies of work, articulating artistic intent, and contributing to the expansion of his practice into collectible objects, bridging artistic integrity with market clarity. Alongside this, I have experience supporting the entry of European artisanal ateliers into the Chinese market, working across brand positioning, pricing logic, and cultural translation. My work sits at the intersection of art, craftsmanship, and audience. Where meaning, context, and precision shape long-term value. I hold an MSc in Luxury Management and Marketing from emlyon business school and a BA in Costume Design from the University of the Arts London. Educated in international environments and fluent at near-native level in English, with native Mandarin Chinese and intermediate French, I bring both analytical rigour and visual sensitivity to my work. I am particularly interested in roles that involve artworks, collections, and international client engagement within institutional or market-facing art environments.
Expérience de travail
Freelance Art Project Manager & Brand Strategist | Sculpture & Fine Arts
Philippe ScriveFreelance
août 2025 - Présent
1 an 3 mois
Paris, France
Supporting the sculptor in organizing and cataloging his artworks for international presentation and sales Initiating a dedicated website to showcase the artist's career, projects, and exhibitions to collectors and institutions Leading the creative development of a high-end Art Chess Set, expanding the sculptor's work into collectible art objects Advising on positioning, storytelling, and sales strategy to connect European fine art with global collectors
Freelance Brand Strategist (Social Media & Business Development)
ATELIER SAINT DIDIERFreelance
mars 2025 - Présent
1 an 8 mois
Paris, France
Leading the brand’s China market entry by crafting a culturally resonant identity and go-to-market strategy for high-end stained glass artworks. • Developing and implementing a content strategy for Xiaohongshu (RED), positioning the brand as a symbol of bespoke French craftsmanship for Chinese luxury consumers. • Building relationships with key stakeholders, including interior designers, architects, and private buyers, to generate qualified leads and long-term partnerships. • Shaping the brand’s pricing and storytelling strategies to align with the expectations of China’s elite design audience. • Managing weekly reports and monthly performance reviews, applying market feedback to continuously refine outreach and strengthen brand positioning.
Digital Marketing Consultant
Blue SoilFreelance
janv. 2024 - mars 2024
3 mois
Amsterdam, Pays-Bas
Conducted in-depth market research, evaluating the apparel industry landscape via competitors and SWOT analysis Executed audits of Blue Soil's online presence, including website, social media, and SEO (search engine optimization) Developed a customized online marketing strategy focusing on website optimization, content creation, and SEO tactics
Luxury Property PR Assistant
PURPLE
sept. 2022 - mars 2023
7 mois
Londres, Royaume-Uni
Conducted daily media monitoring across newspapers, social media platforms, and websites to track promotional advertisements for client's new products or services Compiled 30+ monthly reports for global clients, highlighting achievements, analyzing data, and suggesting future strategies Managed media outreach and networking, crafting tailored pitches to editors, and organizing media meetings Engaged in 10+ strategic business research initiatives, securing major industry clients through targeted outreach
Leasing Department Intern
SCPG Capital Company Limited
févr. 2021 - mai 2021
4 mois
Shanghai, Chine
Researched brand suitability for SCPG shopping mall, optimizing tenant mix for increased foot traffic and revenue Assisted in negotiating lease agreements with 80+ brands to meet both tenant and company needs Coordinated with marketing teams to promote available commercial spaces, attracting potential tenants Secured lease contracts with 5 tenants, covering over 1,000 square meters, and enriched the mall's tenant portfolio
High-End Customer Relations Intern
Daimaru Shanghai
oct. 2020 - déc. 2020
3 mois
Shanghai, Chine
Managed relationships with 500+ VIP Key account holders, delivering personalized service and resolving inquiries Coordinated closely with inventory and sales teams to ensure timely order processing and fulfillment Developed and sourced targeted exclusive promotions and activities for clients, driving engagement and interest Analyzed VIP customer behavior to formulate personalized plans, offering tailored recommendations
Administrative Intern
Arm China
juil. 2019 - oct. 2019
4 mois
Shanghai, Chine
Supported management with appointment coordination, conference bookings, and daily operations Managed ongoing expenses, creating detailed Excel spreadsheets for expense tracking and budget analysis Tracked and managed inventory levels for office supplies and equipment, ensuring restocking processes Oversaw 10+ new staff onboarding, delivering comprehensive company instructions
Jewellery Digital Marketing and E-commerce Coordinator
YI COLLECTION
juil. 2018 - oct. 2018
4 mois
Shanghai, Chine
Engaged in marketing strategies by influencers collaboration for new products, resulting in 8,000+ video views Managed E-Commerce platform TaoBao, overseeing the entire process from product listing to order fulfillment Participated in developing youth-focused product line using analyzed data from prior social media outreach
Formation
London College of Fashion, University of the Arts London
Costume in Performance, Media and communication
2019 - 2021
1 an 11 mois
emlyon business school
Master of Science - MS, Luxury management
Licences et certifications
Certificate of Degree
Délivré le : juil. 2023