William AVELINO
International Sales and Purchasing Director
Salary / Daily rate
38420 Le Versoud, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
International Sales and Purchasing Director with 30+ years driving double-digit growth across beauty, cosmetics and FMCG markets. Led multicultural teams of 50+ professionals, managed P&L for major brands like TALIKA, and built strategic partnerships with L'Oréal, P&G, Unilever across Europe, Asia and EMEA. I transform brands into profitable global businesses through strategic market development and innovative sales strategies. Coach and trainer in sales and purchasing negotiations..
Work experience
International Sales Director
PAPS Laundry Detergent SheetsFreelance
Mar 2022 - Present
4 years 8 months
Paris, France
The clean, cool and efficient laundry detergent paper. Paps makes your life easier by simplifying the way you do your laundry! SOLUBLE ULTRA-CONCENTRATED LAUNDRY DETERGENT SHEETS THAT NATURALLY DISSOLVE IN WATER ECO-FRIENDLY PACKAGING AND FREE FROM PLASTIC A HYPOALLERGENIC DETERGENT THAT IS SOFT ON SKIN AND RESPECTS SENSITIVE SKIN TYPES You want to be a reseller? Just contact me at: [email protected]
International Sales Director
Sociedade de Perfumarias Nally, LdaFreelance
Nov 2019 - Present
7 years
Lisbon, Portugal
BEAUTY RECIPES HANDMADE IN LISBON SINCE 1925 Benamôr is a unique beauty brand combining tradition and modernity, whose high quality beauty recipes are based on: 1 A century of handmade manufacture savoir-faire, 2 Blends of carefully chosen & highly concentrated natural ingredients 3 Respecting the environment through high standards of sustainability 4 For demanding and faithful skincare consumers, looking for recognized skin benefits. 5 For consumers sensible to the emotion of irresistible colorful art deco designs and incredibly addictive fragrances Discover Benamôr in https://benamor1925.com/ and contact me at [email protected]
Président
AVF Développement
Oct 2013 - Present
13 years 1 month
Région de Grenoble, France
External and Shared Management of International Sales Development - Selective Cosmetics, Perfumes, FMCG
TALIKA
Sep 2012 - Oct 2019
7 years 2 months
Région de Paris, France
Chief Commercial Officer (CCO)
Mar 2019 - Oct 2019
8 months
Région de Paris, France
TALIKA is a French company specialized in the creation of very exclusive Eye Care and Face Care products known for their very innovative concepts and high efficiency. Created in 1948, TALIKA is based in Paris and produces all its products in France. Discover all our innovations in Perfumeries, Department Stores, Pharmacies, Airlines, Duty Free Shops in more than 60 countries & Talika.com Management of a multicultural team of around 50 professionals in Paris HQ and subsidiaries in Madrid, New York, Hong Kong and Tokyo Since 2012, reorganization of the entire company in the fields of Production, Supply Chain, Purchasing, Information Systems, Human Resources, Finance, Marketing and Sales. Double digit growth in Europe and Asia, opening of new markets and channels (direct business and distributors), development of marketing activities (pos and on-line), increase of awareness and brand image.
Chief Executive Officer
Sep 2012 - Mar 2019
6 years 7 months
Paris, France
Skills: Sales Presentations · Sales and Marketing · Presentations · Europe, the Middle East, and Africa (EMEA) · Microsoft Excel · Strategy Execution · Communication · Développement international · Strategic Vision · Analytical Skills · P&L Management · Interpersonal Communication · Team Motivation · Petites et moyennes entreprises (PME) · Growth Strategies · Developing New Markets · Sales Strategy · Entrepreneurship · Développement de nouvelles affaires · New Markets · Leadership
Président
AVDRO Cosmetics
Sep 2015 - Oct 2017
2 years 2 months
Madrid Area, Spain
Distribution of Talika Cosmetics
Auchan International
Jul 1997 - Jul 2012
15 years 1 month
Geneva Area, Switzerland
International Business Unit & Purchasing Manager
Jan 2002 - Jul 2012
10 years 7 months
Geneva Area, Switzerland
Perfumery Department from September 2007 to June 2012 Multimedia & Consumer Electronics Department from January 2002 to August 2007 Increase of sales and profitability through the development of international cooperation agreements with strategic suppliers (P&G, L’Oréal, Unilever, Beiersdorf, Colgate, Schwarzkopf, Coty… ). International negotiations and support to all Auchan purchasing offices. Countries perimeter: France, Luxemburg, Spain, Italy, Portugal, Poland, Hungary, Rumania, Russia, Ukraine, China, Taiwan.
Buying Group Manager – Consumer Electronics & Photo Department
Sep 1999 - Dec 2001
2 years 4 months
Villeneuve-d'Ascq, France
Management of a team of 17 professionals (national buyers + logistic, supply and stock managers) Definition and implementation of Auchan France sales, development, pricing and purchasing strategies
National Buyer – Big electrical appliances
Jul 1997 - Aug 1999
2 years 2 months
Villeneuve-d'Ascq, France
Skills: Sales Presentations · Presentations · Microsoft Excel · Strategy Execution · Communication · Analytical Skills · P&L Management · Interpersonal Communication · Growth Strategies · Sales Strategy
Purchasing Director - Lighting products
SEYNAVE
Sep 1996 - Jul 1997
11 months
Lille Area, France
Skills: Presentations · Microsoft Excel · Strategy Execution · Communication · Analytical Skills · P&L Management · Interpersonal Communication · Sales Strategy
National Buyer – Small electrical appliances
Paridoc
Feb 1995 - Aug 1996
1 year 7 months
92500 Rueil-Malmaison, France
Skills: Sales Presentations · Presentations · Microsoft Excel · Strategy Execution · Communication · Analytical Skills · P&L Management · Interpersonal Communication · Growth Strategies · Sales Strategy
National Buyer – Small electrical appliances / Phones
Gitem
Aug 1993 - Jan 1995
1 year 6 months
Orsay - France (92)
Skills: Sales Presentations · Presentations · Microsoft Excel · Strategy Execution · Communication · Analytical Skills · P&L Management · Interpersonal Communication · Growth Strategies · Sales Strategy
European Buyer – Multimedia / Phones
Intertan
Jun 1992 - Jul 1993
1 year 2 months
Namur Area, Belgium
Skills: Sales Presentations · Presentations · Strategy Execution · Communication · Analytical Skills · Interpersonal Communication · Growth Strategies · Sales Strategy
National Product Manager
Tandy Corporation
Aug 1991 - May 1992
10 months
Cergy, France
Skills: Presentations · Communication · Interpersonal Communication
Education
NEOMA Business School
Rouen
1988 - 1991
3 years 1 month
Institut Universitaire Technologique
DUT
1985 - 1987
2 years 1 month