William Bédinier

* Creation and management of web marketing campaigns on Google Ads and Microsoft Advertising. * Reporting on Notion and Looker Studio (Google Data Studio). * Implementation of tracking for Google Analytics, Hotjar, pixels, etc. * Campaign management for both B2B and B2C clients. * Conversion rate optimisation through Hotjar/GA4 audits.

* Development of the period lingerie collection * Creation and development of the menstrual lingerie market, to the point that we were elected Women's Brand of the Year 2022 in Poland! * Management of advertising campaigns in SEA and SMA. * Development of the B2B and B2C offers.

* Enhances users’ online shopping experience by performing in-depth research, determining product taxonomy expansion, and improving machine learning classification using highly technical internal tools and processes. * Deeply analyze data relationships to determine cause and effect of classification. * Build product expertise on a large quantity of diverse products through thorough research and analysis of data from multiple channels. * Collaborate with cross-functional teams on project initiatives to enhance Google Shopping’s user experience.

Google Adwords account management in order to meet the marketing goals of small and medium businesses, including campaign structuring, campaigns creation (search, display, video, shopping, export, ...), implementation and optimization of conversion tracking & remarketing. Outbounds calls to ensure businesses satisfaction and upsell Google Adwords functionalities.