William Pénet

systhen is an international integrator of digital transformation solutions specializing in document dematerialization (scanners, EDM, electronic invoicing, archiving, etc.). Goal : to improve a company's financial and operational performance by replacing paper documents with digital tools. I joined the company as its first digital acquisition manager and helped it grow from a dozen to 500+ SQLs a year. I implemented Hubspot as a CRM and marketing automation tool and trained the teams. I also implemented and managed the entire inbound and outbound acquisition strategy (cold emailing, cold calling, webinars, SEO, SEA, landing pages). As the company had recently changed its name, we needed to focus on reputation. I led the strategy and content creation, which improved the performance of our Linkedin page and posts, as well as our SEO. I also improved and automated our in-market sales processes so that sales people could focus on higher value-added tasks. Finally, I took on the role of Product Manager to implement and continuously improve several digital products (website, ERP, SaaS) by gathering requirements, managing technical teams and measuring performance.

Mister Auto is the eCommerce subsidiary of the Stellantis group. The website is available in around twenty countries worldwide and enables professionals and private individuals to order and deliver car parts more easily. As PM, I was responsible for a team of 5 developers + 1 tech lead + 1 UI lead. I collected requirements from other departments within the company or directly from users via tools (AB Tasty, Hotjar) or focus groups. I prioritised it using the RICE matrix, in collaboration with the stakeholders. Then, within a SCRUM framework, I detailed the functional and technical specifications, launched the sprints, carried out the acceptance tests, analysed the performance, iterated, and so on. Results: AB tests that significantly improved traffic and conversion

Rocket Labs is a digital Agency specialising in ideation workshops for key accounts and the technical development of the solutions that emerge from these workshops. The projects I was able to work on during the discovery and technical development phases: - Airbus Helicopter : Re-design of the customer portal - Bonduelle : setting up a digital portal - Crédit Agricole : digitalisation of share subscription - DM Squared : MVP of contalto.com Award: 1st prize for innovation in digital marketing ADETEM 2018

With this social and solidarity economy based start-up, our goal was to create sustainable financing methods for independent creators of cultural content. * Web and mobile project manager: ** The Divercities mobile app (Android, iOS), an alternative cultural guide and communication tool based on the recommendation of multimedia cultural content (budget: €200k), ** Webcapsules, the web version of Divercities adaptable to all devices and clients (budget: €25k), * 1D touch, a web platform for distributing alternative cultural content (budget: €500k). ** Management of technical and graphic teams (8 people). ** Design and facilitation of creativity workshops with a user-centric design approach, creation of wireframes (Invision). Success: * 12 months after its release, Divercities is a service used by over 6000 people per month in France and Europe with a high engagement rate. * The redesign of the registration process for 1D touch users with the Pass'Region card tripled the conversion rate.Directing digital projects from A to Z (creative thinking, users tests, technical follow-up, marketing strategy, commercial release and users feedbacks)

DIE POD DIE is an international musical rendez-vous conceived as an alternative to the actual musical practices and to restore the value of careful listening of whole albums with hi-fi soundsystem. Each listening session consists in playing 2 albums selected following a specific thematic in front of a silent anc comfortably sitted audience. A Q/A follows between a guest and the public. DIE POD DIE sessions take place every month in Lyon, Paris and Montreal. diepoddie.fr

• Managing digital communication for an international cultural project • Producing cultural events foreshadowing Ile Seguin’s final activities • Collaborating with local elected representatives to define communication and mediation actions • Drafting the specification and tendering procedures.

• Welcoming and coordinating speakers (ministers, scholars, writers) during the international symposium “Europe XXL” • Bugdet and planning management of a digital cultural project taking place in various public spaces