Wissame CHERFI

I support Lenovo France via Webidoo by localising, creating, and transcreating both marketing and product content for the French market—from social campaigns and product pages to technical assets like setup guides and user manuals. Beyond copywriting, I work closely with the CDM to streamline internal processes around content production, feedback, revisions, and cross-team communication. Thanks to my experience, I was brought in not only for the quality of my writing, but also to help improve operational efficiency and ensure high editorial standards across the board.

As a senior French copywriter at VML, I blend storytelling with a strategic approach to create engaging content. Collaborating with brands like Affinity Petcare and Ultima France, I ensure their messages resonate across various campaigns, including TV commercials (TVCs), OLVs, tags, banners, OOH and online videos (Youtube, Social Medias), while enhancing brand visibility. I work closely with the creative director, graphic designer, and social media strategist to develop both organic and paid campaigns for Facebook and Instagram, fostering engagement and building a loyal community of followers.

The fusion between creativity and content strategy. As an SMB owner, freelancer, or entrepreneur, you likely face several challenges when it comes to communicating about your products or services. You may struggle with limited financial resources, time constraints, or a lack of technical skills to develop an effective communication strategy. You are not alone: 93% of SMBs and entrepreneurs encounter similar hurdles in promoting their businesses. That's where I come in. With my experience as a senior French copywriter, I specialize in bridging the gap between creativity and content strategy. Whether it’s developing an effective content strategy for your website, creating engaging content for your social media platforms, or managing your entire digital communication, I’m here to help you achieve your objectives. I can assist you in targeting your audience and differentiating yourself from the competition by crafting a communication strategy tailored specifically to your business and market.

I work closely with marketing teams to align content with our clients' goals and strategies. By immersing myself in their products and target demographics, I create messaging that resonates with the audience. Whether developing SEO-optimized website content or compelling copy for advertising campaigns, I aim for excellence in every piece. My versatility allows me to deliver a variety of content formats effectively meeting diverse client needs.

I recently completed a short-term project for VML Spain (Advertising Agency), where I worked on two television commercials (TVCs) for Burger King. My primary responsibility involved transcreation of the original content into French, ensuring that the messaging resonated culturally and linguistically with the target audience. This task required a deep understanding of both the brand's identity and the nuances of the French language to maintain the original intent while adapting to local preferences.

As a freelance copywriter and creative director for Adam Foods (Galletas Artiach), I adapted the existing visual content of their upcoming YouTube ad campaign for their brand Filipinos launching to the Belgian market. My role involved crafting engaging French copy for 10-second and 6-second ads, ensuring alignment with the visual elements while effectively highlighting the product's key features and target audience. I supervised the recording session with the French voiceover artist to guarantee the quality and tone matched the client's creative vision.

Navigating the blend of creativity and content strategy, I've been the go-to for SMB owners, freelancers, and entrepreneurs facing communication hurdles. With the ability for building solid connections, I've smoothly handled relationships with international clients and brands. I led a crowdfunding campaign that successfully reached +25K€ objective for the documentary "En Mode Avion." Beyond that, I'm the storyteller who digs deep, unearthing narratives that resonate. I've crafted compelling written content, managed logistics from start to finish, and pitched ideas that landed key partnerships with international brands.

Led the conceptualization, production, and implementation of a range of video projects to spearhead the Dublin 2020 - European Capital of Culture campaign across various digital platforms. Collaborated closely with the marketing department to develop innovative and impactful ideas aligned with campaign objectives, refining them iteratively based on analysis of key performance indicators (KPIs).

Skills: Videography · English · Advertising · Digital Video · Video Post-Production

Skills: Social Media Marketing · Creative Direction · English · Filming · Advertising · Video Production