Xavier -

• Duo helps online retailers drive word-of-mouth growth by offering post-purchase cashback for referrals. • Led product strategy, user research, fundraising, and go-to-market initiatives. • Grew to 200+ active users within 6 months • Managed a cross-functional team of 3 engineers and 1 designer. • Raised a pre-seed round from VCs and angel investors. • End-to-end product design

• Product strategy and problem framing: Data (Excel, SQL) on actual Decathlon Outdoor datasets, user research • Prioritized problems based on impact on chosen metrics and tech cost • Prototyped and iterated on 3 solutions with the highest impact on metrics • Covered specs, delivery processes, rollout strategy

• Part of the core team for the rollout of the new Darty MAX subscription. • Conducted legal framework research to ensure clear, effective, and compliant communication. • Designed and optimized user experience for in-person appliance deliveries and installations.

• Supported a cohort of 10 Australian social impact entrepreneurs in partnership with Mirvac. • Organized expert-led consultations and networking events. • Designed and pitched new programs to local South West Australian agencies to enhance the resilience of indigenous communities.

Personalization strategies for three Italian luxury brands, automotive, menswear.

Understanding design choices on users behaviours.

Content creation/Analytics.