xavier brysbaert

⊚ MY RHIZOME: Implementation of a comprehensive design system for an international dashboard aimed at freelancers, buyers, and suppliers (creation of component libraries, design tokens), following an agile methodology to ensure iterative improvements and adaptability. ⊚ AXOLA: Design of a tender platform for five European countries (Luxembourg, Germany, Italy, Spain, Belgium): conducted multicultural user research to identify local specifics and commonalities. ⊚ ODÉCIA: UX audit, user research, and high-fidelity wireframes for an AI tool assisting with responses to tenders. Improved the SUS score from 41 to 82. ⊚ MISSION HUMANITY App: User testing and insight synthesis to guide user-centered solutions. Achieved a high SUS score: 84. ⊚ PAÜSE: Facilitation of ideation and co-design workshops based on Design Thinking principles. Excellent results in the AttrakDiff test: 2.5 in Pragmatic Quality and 2.75 in Overall Attractiveness.

⊚ Designed and implemented the design system. ⊚ Created the website from concept to launch. ⊚ Designed the MyRhizome dashboard for multiple user types. ⊚ Led the art direction to ensure a strong visual identity. ⊚ Produced custom illustrations to enhance the brand. ⊚ Developed motion design for dynamic interactions. ⊚ Worked closely with developers and stakeholders to bring designs to life.

✍️ ART DIRECTION • Saint Amand (Children’s Range): Achieved a 12x sales increase. • La Bière du Corbeau: Sold 2M bottles in the first year, followed by 60% annual growth for three years after the brand identity overhaul. • Crown: Developed and executed the communication strategy, created innovative concepts, and led client presentations in an agile team environment, collaborating closely with designers and strategists. • Visual Guidelines: Created flexible and precise visual guidelines for top-tier brands, ensuring brand consistency and strategic alignment. 🏆 CALL FOR TENDERS & DIGITAL SOLUTIONS • Secured 22 out of 27 tenders, landing major clients such as RTE, Suez, Decathlon, Auchan, and La Caisse d'Épargne. • Led the creation of strategic communication materials and digital products that aligned with business goals. • Conducted in-depth user research and competitive analysis to craft high-impact solutions. 🎥 MOTION DESIGN • Founded and led the Motion Design division, establishing efficient workflows and expanding creative capabilities. • Delivered 30+ motion design projects, showcasing the power of storytelling to captivate audiences. • Secured long-term partnerships with key clients through compelling motion design work. 🤝 COLLABORATION & KNOWLEDGE SHARING • Advocated for teamwork and knowledge sharing, fostering a collaborative culture across departments. • Initiated monthly micro-training sessions on design software and creative techniques, significantly enhancing team skills. 👑 KEY CLIENTS Decathlon, Btwin, Newfeel, M6, Suez, Société Générale, Crown, RTE, Saint Amand, Difcom, La MEL, Transpole, Happichic, Kiabi.

⊚ Delivered advanced training in Visual Design, blending theoretical knowledge and technical skills. ⊚ Led courses on graphic culture, design principles, and creative techniques. ⊚ Guided students in developing visual identities, brand guidelines, and brand territories.

Internship - 2 months ⊚ Designed visual identities, illustrations, layouts, and mockups for various projects. ⊚ Developed album mockups for comic books, ensuring cohesive visual storytelling. ⊚ Created layouts for theatre programs and catalogs, focusing on clarity and design appeal. ⊚ Designed engaging email marketing campaigns to enhance communication and brand awareness. ⊚ Produced 25 custom illustrations for the book "Legends and Beliefs of Seine-Maritime", bringing local myths to life through visual art.

Internship - 3 months ⊚ Developed the complete visual guidelines for the Defrenne Group and its four subsidiaries (CIMME, SODIMAT, ATI, CIMME Manutention), ensuring brand consistency across all touchpoints. ⊚ Designed the Relais Service logo for the Defrenne Group, reimagined the Relais Service robot, and created all related branding materials, including stationery, email signatures, signage, and vehicle wraps. ⊚ Contributed to the graphic redesign of the multimedia space at Le Furet du Nord, enhancing the in-store customer experience. ⊚ Redesigned the Ch'ti beer logo, bringing a modern twist to its visual identity. ⊚ Developed point-of-sale materials (POS) and product displays (PLV) to boost product visibility. ⊚ Created user manuals and pictograms for DECATHLON, improving product usability and accessibility. ⊚ Designed packaging for Les Croisés sliced cheeses, focusing on appealing and functional design.