Xavier Cressan
25 years’ leadership management experience driving profitability improvement through Marketing, Customer Experience, Commercial, Business development, Digitalization and AI
Salaire / Taux journalier
Zurich, Suisse
Freelance, ouvert au CDI
Expertises
Expérience de travail
Regional Marketing / Brand Manager
The Coca-Cola Company
Led the branding strategy definition and implementation for a portfolio of 15 Coca-Cola and Heineken brands and supervised a team of 9 salesmen and marketing specialists.
Go-to-Market Strategy, Omnichannel CX, CRM, Digital Transformation Program Lead
Bank of Ireland Life, Telkom, Epson and Volkswagen Group
Led strategic programs through consulting contracts including: Digital Transformation; Omnichannel CX; Marketing & Commercial Excellence; Go-to-market strategy; Market analysis and customer insights; segmentation; differentiated value proposition made of products, services, digital solutions, new business models; digital marketing and CRM strategy Profitability, revenue and cost saving optimization.
Senior Business Developer
Targetcore - Business Startup Marketing consultancy
Led business development activities.
Assistant Head of CRM
Al Tayer Group
Led go-to-market, Omnichannel CX, CRM, digital transformation High value customer management program with innovative value proposition, differentiated services and new business models Customer experience optimization through the implementation of the ideal customer journey, digital products, customer feedback program, CRM Supervised CRM direct communications - digital channels and data analytics Led large cross functional teams in a complex matrix and multicultural environment. Revenue and CX optimization.
Global Customer Value Management Program Lead, Business Marketing & Sales Excellence
LafargeHolcim - Global Customer Excellence Team
Led go-to-market strategy, Omnichannel CX, product strategy and management and Customer value management programs to implementation in EMEA and APAC regions improving EBITDA and other financial / market KPIs. Developed Customer value management, Marketing, Commercial excellence blueprint and coached teams at country and regional levels to deploy it. Led large cross functional teams in a complex matrix and multicultural environment. Profitability, revenue and cost saving optimization
Business Partner
MAXALE
1422 Grandson, Suisse
Go-to-market strategy and business development programs. Business development assessment and optimization - new construction, SWOT analysis, market intelligence, legal, strategic planning, marketing
Global B2B Commercial Brand & Marketing Lead
Puma Energy
1422 Grandson, Suisse
Devlopped Brand, commercial and Marketing strategy , Sales Transformation program framework to optimize lubricant sales conversion, value based selling including Fleet transport management SaaS targetting Transport and Mining sector. Lead significant commercial and marketing global teams
Global Digital Go-to-Market Lead
Curaden Global
Lead Digital Go-to-market strategy; roadmap of services, digital solutions, new business models, AI, Differentiated Value Proposition Marketing, Pricing and sales excellence; Change management
Principal Consultant
Arcondis Group
Co-Founder, Consulting Services and B2B SaaS
Client DNA
janv. 2018 - Présent
8 ans 10 mois
Developed Consulting brand, Consulting services offerings & B2B Saas: Clients are blue chip organizations through long term permanent consulting - EDF Group, Afflelou Group, Others Outcomes: Market share, Profitability, revenue, CX, Sales and cost saving optimization. Services include: Digital Transformation; Software development Leading IT teams in agile SAFe, Scrum; Go-to-market strategy: Roadmap of products, services, digital solutions, AI, initiatives; Omnichannel CX; Marketing, sales, pricing Excellence; Qualitative and quantitative market study; marketing and business plan; program & change management; CRM; Ecommerce
Formation
Kellogg Executive Education
Digital Marketing Strategy & Product Strategy
Thunderbird School of Global Management
Master of Business Administration (M.B.A.)