Xavier Ferrat

As part of the revamp of Sephora's loyalty program (change of promise) in the EME zone, I managed this transformation project, which significantly impacted the IS. This new core model responds to omnichannel and real-time challenges. It involves front and back-end solutions (more than 20 squads to coordinate). Missions : ► Manage multi-disciplinary contacts (technical, business and product) in line with the defined roadmap ► Coordinate teams to define the optimal design, ensuring proper project framing ► Organize and facilitate technical workshops ► Establish the project governance ► Organize and lead various project instances such as Steering Committees and Strategic Committees with C-level executives, including the CEO ► Identify risks early and develop mitigation plans ► Create a project timeline and identify the critical path ► Monitor the budget to ensure financial control ► Challenge teams to achieve higher performance ► Perform more operational tasks (defining the Cut Over Plan, technical-functional *analysis of specific topics such as earning points after a comment on the website, etc.) Result: ► Two different successful go-lives in three different countries ► The project management methodology now serves as a 2model for other initiatives at Sephora

With the strong growth of digital, Richemont has launched a series of ambitious projects. My role as business Analyst is to help Richemont's luxury Maisons during their digital transformation journey, with a specific focus on e-commerce, Omnichannel, and Integration layers such as API Management. Duties: ► Gather requirements and assess vs. business value and ROI ► Identify and assess the impacts ► Create a detailed business analysis, outlining problems, opportunities and solutions for the business ► Write/update functional specifications document (FUS), data migration plan, wireframes, and business rules ► Ensure FUS are communicated and well understood by the Business and the development team ► Under the supervision of the Business Analyst Lead, ensure the right tracking of activities assigned to you ► Support the Test Managers and QA engineer(s) to define the test strategy ► Review functional impacts of technical decisions ► Facilitate decision making, and conflict resolution related to requirements and solution design ► Animate and facilitate requirements workshop and design sessions ► Make the link between business requirements and the technical constraints ► Actively contribute to the Business Analyst Community of Practice Results: ► Analysis, specifications and functional follow up of e-commerce deployment for 4 Houses in Saudi Arabia and UAE. ► Analysis and specifications of a new PSP integration for the Middle East.

In the context of the acceleration of Clarins B to C strategy, I work on several e-commerce projects within the "Brand.com" team. (IT) Missions related to digital innovation and omnicanality: ► Assistance and challenge of the different business lines on the expression of their needs ► Project design / framing (Business Requirements Document) ► Establishment of a task force on one of the key projects (governance, process, etc.) ► Definition, follow-up and adjustment of timeline / synchronization between the different teams ► Animation of committees (Weekly / OpCo / SteerCo) ► Validation of technical specifications Missions related to the roll out of new countries: ► Definition and monitoring of the timelines ► Follow-up of the IT budget ► Support of the region and the local team in the definition of their needs ► Steering of the integrator (Isobar) Results: ► Launch of the "voice search" project and the 360 gift card according to the announced schedule (loyalty project in progress) ► Launch of the Thailand and United Arab Emirates sites within the framework and deadlines Environment: ► International (main language: English) ► E-commerce platform (SFCC: Salesforce Commerce Cloud)

After its takeover in 2018, Jennyfer's management team put a lot of resources into propelling the brand into the digital age. In this context, I worked on the integrator side in the redesign of their e-commerce site and on the change of the CRM tool. Duties: ► Planning/organization of the different stream ► Set up a team of developers to redesign the e-commerce site (from the Salesforce Commerce Cloud genesis database to the SFRA database) ► Management of the developer team (task follow up and monitoring of overal progresses) ► Definition, follow-up and adjustment of timeline / synchronization between the different teams ► Production of the content of the various deliverables related to project management (RACI, committees decks) ► Setting up of Jira ► Technical specifications for integration between SFCC and Store Land for use as CRM Result: ► Launch of the new website after 6 months ► Launch of the new CRM Platforms : Salesforce Commerce Cloud / StoreLand

Ubisoft wants to provide a new breath to the E-commerce activity to support its growth, hence the decision to rebuild the foundations of Ubisoft E-Commerce solution. Duties: ► Manage the impacts of IS redesign on Salesforce Commerce Cloud (Demandware) ► Manage service providers : o KPIs / planning / milestones monitoring o Budget / Staffing monitoring o Analysis of contracts o Challenging the different teams on a day-to-day basis ► Produce the content of the various deliverable related to project management o Support Kick off / OpCo / SteerCo o PSR (Project Statement Report : global communication mail) ► Establish / industrialize governance ► Improve processes / continuous improvement o Impact study to instruct the change management o Creation / follow-up RACI Environment: ► International (main language: English) ► Ecom platform (SFCC: Salesforce Commerce Cloud)

In charge of an e-commerce re-foundation project from the framing study to the delivery of the platform (Project of approximately 2000 M/D of developments) Duties: ► Management and follow-up of development teams (7 to 11 people) ► Design, monitoring and adjustment of the planning ► Conduct and animation of committees (OpCo/ SteerCo) ► Gap analysis of the different digital solutions proposed by the Up Group ► Writing of the scoping document of the application architecture ► Writing functional specifications (Front Office and Back Office) ► Delivery manager ► Writing of technical specifications (flows) Results: ► Launch of e-commerce redesign developments ► Delivery of all lots (go live)

Travail sur un projet SI de grande envergure "Convoi-Desserte" de gestion du Fret SNCF, pour optimiser les ressources (en locomotives, en agents de conduite et en agents au sol) et donner une vision de bout en bout au client. Missions ► Participer à la définition du SI de production o Formalisation de l’expression des besoins métiers transverses o Rédaction des spécifications métier o Cartographie des acteurs ► Rédiger les fiches métier et les procédures ► Participer à la recette métier et aux tests de non régression ► Déployer l'outil sur deux sites pilotes o Participer à l’écriture du cahier des charges formation o Former des acteurs terrain o Accompagner les deux sites pilotes o Faire le suivi du retour d’expérience avant la généralisation nationale ► Conduire le changement lors de la mise en place du SI de production et de nouveaux processus de production sur le terrain Les compétences acquises: Connaissance de la méthode de travail "Agile" "Scrum", aisance dans la communication pour faire adhérer les acteurs au projet, adaptabilité face à la diversité des actions à mener et des acteurs à rencontrer

Start-up anglaise lançant un site de e-commerce en France. Missions Gérer le lancement d’une start-up e-commerce, mettre en place le site web, établir les procédures, prendre contact avec les commerciaux et les fournisseurs. Les compétences acquises : Sens de l’autonomie et des responsabilités, optimisation de mon temps de travail, sens de l’analyse des modèles économiques des entreprises.