Xavier Ly

Conception et développement d’expériences digitales sur mesure pour startups, TPE et PME, en alliant design UI/UX et outils no-code. • Création d’interfaces modernes et ergonomiques : wireframes, prototypes interactifs, et design system. • Développement de sites web performants et adaptatifs via Webflow, garantissant des délais courts et une flexibilité optimale. • Optimisation des parcours utilisateurs pour répondre aux objectifs business et améliorer l’engagement. • Collaboration avec les équipes des clients pour intégrer leurs besoins et contraintes techniques. • Accompagnement des startups et TPE/PME dans la création d’une identité digitale forte et impactante. Portfolio : www.keyrang-studio.com

• Leadership sur la refonte des interfaces utilisateur pour des expériences visuelles modernes et cohérentes. • Supervision des lignes directrices UI sur tous les supports (web, mobile, tablette). • Gestion, mise en place et évolution du design system. • Conception et optimisation des interfaces : wireframes, prototypes interactifs, principes ergonomiques. • Collaboration avec les équipes produit, marketing et développement pour répondre aux besoins business et techniques. • Intervention sur les supports print : création de brochures, affiches, documents institutionnels et marketing pour assurer une continuité visuelle entre le digital et le print.

• Lead projects for client’s innovation and digital departments (Finance / Insurance) • Design products throughout each steps of the product conception (research/ analysis of user behavior, design thinking, modelling, prototyping, testing and delivery) • Define functional and ergonomic aspects of the solutions proposed • Work closely with the Digital Lab Team being a dynamic member of it by sharing ideas and views on internal projects with the marketing team, data engineers and consultants

Worked on the UX and UI responsive web app project, while helping implement a user-centered • Responsible of a global website aesthetic, site structure and daily maintenance • Develop User flow, wireframe, interactive prototype and A/B testing • Enhancing the look and feel for Great British Chefs web and mobile sites • Created a web/native mobile standard style guides to help marketing, sales, product and development team in achieving faster implementation and common design framework for better efficiency • Work with in-house task system-producing web banners, social media assets and daily site enhancements

Developed the branding, reconcile the business challenges of customers while satisfying users with innovative and relevant solutions • Creative ideation and concept development • User interface development (conceptual designs and prototypes) • Art direction and web design lead

Concept branding solutions, strategic reflexion (corporate), develop and defend corporate reputation for brands and companies • Responsible for concept and creation of the user Interface design, interaction design, visual design. Also, involved in usability and accessibility activities. • Involved in all phases of the UI designing and development processes, from story boarding to pre-launch testing. Main responsibilities were to design the scenario based screen solution designs for other project members such as content team and programmers, to deliver the best UI solution for the upcoming application. • Refined the UI style in up-to-date visual design trends

• Creating graphic design solutions from concept through to completion, across digital and print formats • Producing graphic content for websites (re-skins, page layouts, UI design) as well as high-end print materials such as brochures, packaging, event invitations and press kits for clients in the luxury and cosmetics sectors • Working closely with clients to understand their brand vision and needs, attending meetings and guiding them through the creative process • Creating realistic and achievable project plans tailored to the expectations of premium brands • Coordinating and managing all project activity, ensuring on-time and on-budget delivery, and producing detailed timing and costing documentation