Xavier MULLER

Over 7 years of experience in interim and transition management : strategic analysis, transformation, divestment, acquisition, ERP deployment, product references (data content, supply, pricing), and over 25 years of operational experience in purchasing, offer Management, supply chain, and marketing. Combined with my dual education in Business School and a DUT in Computer Science, I am equally comfortable working with shareholders, board members, business professionals, and technical contacts. My passion for omnichannel and my expertise enable me to lead teams effectively and achieve objectives. I am also an expert in transformation (digital, etc.), and change management. Because a transformation begins with understanding and acceptance, I will unite teams around your vision. WHAT I DELIVER: 🚀 Business Transformation – From diagnostics to execution: structure, roadmap, change management 📊 Operational Strategy & Performance – KPIs, profitability, impact-driven management 💰 P&L Ownership – Budgeting, financial steering, working capital optimization 🔧 Process, Cost & Flow Optimization – Lean mindset, continuous improvement 🛒 Procurement Excellence – Direct & indirect spend, category management, negotiation 📣 Marketing & Communication – Aligning brand, message, and market for results PROJECTS delivered: •01/25 | 4 months | Food Processing Industry – Southeast | Strategic analysis as part of an acquisition •09/24 | 2 months | B2B Services – Paris | Offer positioning, pricing, digital strategy •02/24 | 4 months | COMLANDI •06/22 | 20 months | TOP OFFICE •06/21 | 7 months | ALKOR •11/19 | 19 months | OFFICE DEPOT •01/19 | 6 months | FIDUCIAL

• Definition of the group's Offer strategy through its various brands (HYPER BURO, ROUGE PAPIER). • Supplier negotiations for the new group strategy in France (savings > 10% of annual purchases). • Review of store assortments and catalogs. • Reorganization of the entire existing team.

• Integration of the Retail business of OFFICE DEPOT France following the acquisition by ALKOR. Products (assortment, purchase prices, etc.) • Suppliers (selection, negotiation, contracting, etc.) Objective: Ensure and optimize this integration to sustain and develop the business within a high-performing cooperative that creates value, with strong human values and close customer relations

Director of Product Offering and Marketing France – General Services Products for BERNARD, STAPLES Direct France (Mail Order, formerly JPG) and STAPLES Advantage France (Sales by Representatives). •Direct and indirect purchasing •Responsible for margin management and supplier contracts (approximately 300) with a team of 5 product managers. •Creation of a European Shared Services Center for the general services category (20 countries in Europe, €400M in direct spend, 50 m€ in CAPEX) •Oversaw the design of all sales materials (excluding printing and distribution), both print and digital, for France and Belgium, with a Media team of 7 people. •Head of the Key Accounts team (20% of total revenue); secured several national tenders, including SNCF (€10 million per year over 15 years). •EU Project Manager for the implementation of a contextualized content management tool for print and digital publications (PERIGEE / PIM-DAM). •Project Manager for PTP, FICO, and Supply Chain. Process analysis, variance analysis, integration of specialized systems (logistics, procurement, graphic chain), testing and improvements, training, and change management (organizational and human impact). •Project Manager for the implementation of a pricing intelligence tool connected with publication tools and ERP systems. •European Business Owner Leader for procurement, publishing workflow (print and digital), marketing, and supply chain, leading study and deployment phases of SAP (SAP ECC and SAP CRM). 3-year project covering product management, sales pricing, promotions, and integration with publishing and pricing tools.

Manufacturer of office filing products •Responsible for the commercial policy and pricing strategy. •Responsible for communication actions (catalogs, advertising, layout of our products in distributor catalogs...). •Creation of new products. •Implementation of promotional actions. •Acquisition of a significant number of clients and development of business with key existing clients. •Increased turnover by €0.6 million in 12 months (+20%) •Management of the sales team (5 people). •Launch and listing of a new range of exclusive and patented high-potential products.

Manufacturer of office products • Responsibility for key accounts in mail-order and office supply companies: JM Bruneau, JPG, Viking Direct, Algety, 3G, Camif, Manutan, Guilbert, Lyreco. • Development of revenue and margin for these key accounts. • Product listings, trade marketing operations, training, and catalog layout proposals for distributor catalogs. • Participation in defining, implementing, and monitoring the European sales policy for these accounts and the French sales policy (member of the Sales/Marketing Committee). • Definition and development of new products (member of the New Product Development Committee) for France and the UK. • Management of the national sales team (10 salespeople) for field operations. • Increase in revenue with these distributors by an average of 15% over 5 years. • Significant increase in the company's market share in the specified development areas. • Maintenance of overall margin levels.

Manufacturer of bathroom products. • Study, design, and launch of a new bathroom collection. • Creation of communication materials (promotions, catalogs, point-of-sale displays, etc.).