Xiaoman HU

•Built and grew a content channel to 28K+ followers, managing end-to-end project execution including objective setting, execution planning, and iterative optimization. •Defined and adjusted content strategy across life cycle stages, applying audience segmentation and platform feedback to support monetization and partner expansion. •Executed a Taobao Shopping Festival campaign, coordinating content planning, publishing schedules, and platform requirements, achieving 4k+ likes and increased platform visibility. •Led branded content campaigns with global partners (TCL, ANTA, Diesel, Michael Kors), translating campaign briefs into deliverable and managing stakeholders, scope, and timelines.

• Designed and deployed 3 Power BI dashboards, enabling real-time tracking of KPIs across business units. • Spearheaded promotional content for client campaigns, contributing to increase product uptake. • Coordinated product launches, ensuring branding and marketing collateral met compliance standards. • Initiated "Data Snip" campaign and co-led internal data tech seminars, fostering company-wide data literacy.

• Identified pricing factors for different European Charge Point Operators by weighting analysis of factors in the invoices • Conducted accuracy assessment of Bemo Pricer Tool versus actual Charge Point Operators prices • Proposed strategic solutions to data project manager through weekly meeting presentation

• Managed the brand’s social media on The Little Red Book, focused on novelty and informative content tailored to the luxury consumer profile，achieved an average click rate of 17.6% (industry average 6%) • Customized TikTok ad strategies to match product features and effectively reduced acquisition costs • Initiated themed outfit competitions within SHOCK app community to drive user engagement and acquisition • Attained an increase of 11,000 social media fans and a 20% surge in the company’s paying app subscribers

• Engaged with prospective clients, aligning their requirements with suitable teachers, scheduling trial courses, resulting in a 60% user conversion rate. • Collaborated with instructors to arrange course schedules, ensured seamless student progress.