xiumei li

Managed both online customer service and in-store reception, handling the full customer journey from inquiries and course sales to on-site class support, ensuring a smooth and high-quality guest experience. Oversaw the club’s social media accounts (WeChat, Xiaohongshu, etc.), creating and publishing weekly content (videos, images, copywriting), while engaging with followers and responding to customer inquiries. Built and maintained strong user relationships, collecting feedback regularly and integrating insights into daily operations and service improvements. Assisted the founder in event planning and execution, including anniversary celebrations, newcomer surf competitions, and the Dongsha Surf Open (the largest commercial surf competition in China and the only domestic ASC-recognized event).

Participating projects: RISING AUTO, Jaguar & Land Rover; Channel experience: Baidu(20%), Tencent(40%), Douyin (Tiktok)(30%), Red(10%), etc. (SEM &Feeds); Job Description: 1. Mainly responsible for customer Performance advertising, including paid search and feed ads (including social media ads); I propose the annual strategy and plan according to the annual budget and target of the customer, and led the team to implement the annual launch plan. At present, the main goal of the customer is to drive traffic to official website and mini program, collect sales leads and reduce the cost of sales leads. So far, the cost of sales leads has been reduced by 20%. 2. Responsible for daily communication with major media, maintaining good relationship and maintaining the relationship between media and the company. Lead the team to conduct media professional certification. 3. Cooperate with the company's new project pitch and planning.

Participating projects: Hilton, Balenciaga, Alexander McQueen, Jimmy Choo, etc.; Channel experience: Baidu(15%), Google(5%), Tencent(50%), TikTok(20%), Red(10%), etc. (SEM/ SEA/ Feeds); Job content: 1. Formulate budget allocation and delivery campaigns according to the customer's annual budget and goals; delivery goals include diversion to the official website, ROI, mini-program, social media platform additions, etc.; worked with the client to upgrade the official website within a month ROI exceeds 50%. 2. Lead the team to formulate different advertising strategies on different platforms according to the customer's goals, and designate different advertising delivery plans according to the customer's calendar; and review campaign performance after the delivery, ensure that the customer's goal is achieved and prepare for the next campaign; 3. Cooperate with the company to prepare the pitch strategy and plan for new customers;

Participating projects: LV, MHD; Channel experience: Baidu(50%), 360(15%), Sogou(15%), WeChat(10%), Google(5%), Red(5%), Zhihu, etc. (SEM & Feeds); Job content: 1. Formulate the annual budget allocation and KPI of the official website in the SEM channel according to the client's annual budget; 2. Formulation of delivery strategies for each platform, project operation and execution; refer to the industry event calendar and the launch of new products of customers to carry out campaign advertising delivery planning, budget allocation, etc.; Review the campaign delivery status and performance to ensure KPI compliance; 3. Through daily advertising operations to help customers improve official websites/ mini programs and online stores to provide customer path optimization suggestions.

According to the budget and KPI allocated by the customer, the annual website, the planning and KPI support official website, the search and media delivery requirements, the platform operation and maintenance and project execution; Assist clients in formulating advertising plans in time according to market activities and product launch calendar, writing and submitting periodic reports; Assist clients in planning and planning digital media delivery plans, and coordinate with daily communication and every wave of campaign needs, and evaluate the results to ensure that the goals are achieved; Data collection and analysis of each channel, reference data analysis to develop a delivery plan, and to meet other customer needs; Project experience includes WeWork, Gucci, and other e-commerce giants; Distribution channels include but are not limited to Baidu, 360, Sogou, Shenma, LinkedIn, Today, Headlines, Vibrato, Zaker, Facebook, Google and other channels;

 Manage the local branch's advertising in Baidu/360/Sogou and other media; Manage individual account advertising schedules, budgeting, and daily advertising for each account;  Summarize the ad delivery data, analyze the performance of the ad delivery; provide optimization strategies for the ad serving data and delivery performance to maximize the effectiveness of the ad delivery;  Coordinate creative production with local branch offices and other departments to assist in creative writing;  Organize and send local branch advertising daily, weekly and monthly reports;  Assist SEO and IT department colleagues to summarize and analyze the entire group's advertising data.

 Assist SEO and IT department colleagues to summarize and analyze the entire group's advertising data.  Search marketing advertising, including Baidu, 360, Google, Sogou, Shenma and other channels of advertising;  Assist account managers to develop customer advertising strategies and solutions;  Identify or report problems and improvements in existing processes based on customer feedback, including tooling requirements for ad serving;  Regularly organize the media advertising data and produce daily, weekly and monthly reports to customers;  Maintain communication with customers, gain insight into customer needs and propose solutions;  Project experience includes real estate, insurance and other businesses of Ping An Group, and other brands such as Blackmore;

 Develop website promotion goals and propose French website promotion directions;  Develop website promotion goals and propose French website promotion directions;  Manage the company's French website SEO optimization construction, promote French websites through blogs, forums, Q&A websites, social networking websites, etc;  Analyze and evaluate the website keywords, manage the company's domestic station Baidu account and manage the delivery work, and adjust the relevant delivery strategy according to the staged results of the website;  Staged the overall promotion effect of the website and proposed a phased strategy to improve CTR and CR;  Handling other website related work;

 In the form of French live chat, mail, phone, etc., to help customers properly solve various problems in the entire purchase process;  Collect customer's suggestions for products and services, and promptly feedback the information to superiors to improve service quality;  Establish good relationships with customers and promote the company's products and service plans;  Complete the translation of the company's products/copywriting;  Complete and submit monthly work reports in a timely manner;  Handling other tasks that the superiors account for;