Xien MATHIEU
Consultant en growth marketing - Produit designer
Salaire / Taux journalier
Montpellier, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Senior Growth Marketing Executive with 13 years of expertise in digital marketing and revenue optimization. Led comprehensive growth strategies across B2B/B2C, driving success through data-driven multichannel campaigns and conversion rate optimization. Specialized in MRR business models, marketing automation, and UI/UX optimization, offering proven expertise in scaling digital businesses and maximizing ROI.
Expérience de travail
Hands-on Head of Product & Growth B2B | AI-Powered Marketing | Automatisation & SEO/GEO
IndépendantFreelance
avr. 2025 - Présent
1 an 7 mois
Montpellier, France
✦ Product & Growth Strategy • Définition de vision produit & positionnement • Modèles hybrides (subscription + usage-based) • Architecture d’offres scalable ✦ AI Infrastructure & Automation • Structuration de workflows IA (n8n, API, LLMs) • Enrichissement B2B & data pipelines • Automatisation marketing & CRM ✦ Acquisition Systems (SEO + GEO) • SEO stratégique & cocons sémantiques • GEO (Generative Engine Optimization) pour capter Google + LLM • Construction de moteurs d’acquisition organiques autonomes • Structuration de contenus AI-first à forte intention ✦ Revenue & Conversion • Optimisation funnel & UX • Systèmes de monétisation basés sur la donnée • Branding orienté cohérence & crédibilité
Éditions Legimedia
juil. 2019 - avr. 2025
5 ans 10 mois
Montpellier, France
Head of Growth - CoDir & ComEx
déc. 2021 - avr. 2025
3 ans 5 mois
Montpellier, France
Strategy and Analysis: • Define growth marketing strategy, identify key KPIs • Analyze the market to uncover growth opportunities • Deep understanding of the MRR business model • Development of inbound and outbound marketing campaigns • Mastery of reporting and analysis tools Acquisition and Automation: • Development and implementation of multichannel acquisition strategies (SEO, SEA, SMA, affiliation, partnership, etc.) • Proactive exploration of market trends to identify opportunities • Lead content creation initiatives for prospecting • Set up email automation campaigns and lead nurturing UI/UX and Optimization: • Continuous optimization of the website to improve UI/UX • Reduce churn rate and improve customer retention • Conduct A/B testing to boost engagement and conversions • Manage marketing budgets to maximize ROI/ROAS Team Management: • Supervise marketing teams • Collaborate with freelancers and agencies • Project management and scheduling Sales and Multimedia Channels Management: • Manage multichannel sales (Amazon, Cdiscount, etc.) • Participate in trade shows, strengthening brand presence
Responsable marketing digital
juil. 2019 - déc. 2021
2 ans 6 mois
Montpellier, France
• Develop and implement data-driven marketing strategies • Coordinate and lead cross-functional teams to achieve marketing objectives • Execute successful campaigns on Google and Microsoft Ads • Manage affiliate programs, email marketing campaigns, and social media • Create compelling marketing materials to drive conversions
Digital Marketing Manager
ECOTERRE ENERGIE VERTE
oct. 2013 - mars 2017
3 ans 6 mois
Vendargues, France
• 📊 Market analysis and competitive intelligence to understand market trends and competition • 📈 Management of digital marketing projects, such as creating advertising campaigns and email marketing • 🖌️ Design and creation of digital marketing materials, such as banner ads, landing pages, and emails • 📱 Managing the company's social media presence, including content posting, engagement tracking, and reporting • 📉 Analyzing marketing data to evaluate campaign effectiveness and recommend improvements • 🌐 Using web analytics tools to track traffic and user behavior on the company's website • 🔍 Conducting keyword research and SEO optimization to improve the company's search engine rankings • 🛒 Managing sales on eBay, Amazon, and Cdiscount • 🎤 Participating in trade shows to promote the company's products and services • 🤝 Experience in a sales role, including prospecting new clients and managing customer relationships
Formation
IPESAA
BTS design graphique
2012 - 2013
1 an 2 mois
University of Montpellier
Master
2010 - 2012
2 ans 2 mois
Université de Montpellier Paul-Valéry
Diplôme de formation
2008 - 2010
2 ans 2 mois
Université Grenoble Alpes
Diplôme de formation
2007 - 2008
1 an 2 mois
Tsinghua University
Diplôme de formation
2006 - 2007
1 an 2 mois
Wuhan University of Science and Technology
Bac+4
2002 - 2006
4 ans 2 mois
Licences et certifications
Google pour les pros
Délivré le : mai 2025
Les outils du Management au quotidien
Délivré le : janv. 2024
Contentsquare Certified
Délivré le : janv. 2024