Ý Hương TSoi

• Led strategic design initiatives in collaboration with cross-functional teams to optimize search performance and maximize user engagement. • Conducted user testing and implemented design refinements based on insights to ensure high-impact user experiences. • Created compelling presentation decks for stakeholders to showcase design concepts and strategies.

• Optimized workflows and improved internal tools based on team feedback to enhance user experience and increase efficiency. • Redesigned product page using Design Thinking to replicate the experience of buying new products, making second-hand purchasing smooth and enjoyable. • Collaborated with studio and marketing teams to drive the creative process, coordinating photoshoots and managing logistics for high-quality outcomes aligned with project goals.

• Conducted in-depth research on vintage clothing and sustainable practices to create comprehensive patterns for fashion show pieces. • Assisted in fabric selection and market analysis to develop innovative derivative products promoting sustainability in fashion.

• Created engaging moodboards and developed innovative concepts to guide the design process. • Produced detailed garment tech sheets and collaborated with the pattern drafter for precision execution. • Sourced sustainable fabrics to support eco-friendly fashion initiatives.

• Developed moodboards and crafted design variations for the SS2020 collection, collaborating with pattern makers for precise execution. • Carefully selected fabrics to enhance the collection's aesthetic and appeal to target market. • Assisted in fittings and adjustments to ensure the final products met quality standards and design vision.

Backstage dresser at Fashion Week