Yacin Marzouki

Senior pharma expert

Salary / Daily rate

Brussels, Belgium

Freelance

Can come onsite

Skills

Event ManagementChange ManagementDigital TransformationData AnalysisAITesting & QALead NurturingCRMCommunication CampaignA/B TestingMarketing StrategyLead GenerationBranding StrategyDesign ThinkingSales StrategyBrandingContent StrategySupply Chain Management

Languages

Dutch (Native)French (Native)English (Fluent)ArabicGermanSpanishSwedish

About me

Intro

Pharma omnichannel strategist and Founder of Biond Health with 10+ years driving digital transformation and HCP engagement across global markets. International keynote speaker at Reuters Pharma & industry forums, with proven track record launching 23+ websites, achieving >80% market coverage, and spearheading congress strategies for EULAR, UEG, ECCO. I transform pharma commercial and medical operations into measurable omnichannel impact through launch excellence and customer-centric execution.

Links

Work experience

Founder | independent pharma advisor

Biond health

Jan 2026 - Present

10 months

– I am the Founder of Biond Health, where I help pharmaceutical organisations elevate Omnichannel engagement, Launch excellence, and Commercial execution into measurable business impact.

International speaker & thought Leader in omnichannel engagement

International Keynote Speaker

Feb 2025 - Present

1 year 9 months

London, UK

– Recognized Industry voice & international speaker – I'm regularly invited to contribute to leading international pharma and life sciences forums, sharing practical perspectives on omnichannel engagement, customer experience, and capability transformation. These invitations reflect not just expertise, but trust that is grounded in real-world execution, systems thinking, and measurable impact across commercial and medical organizations. – Selected international conferences: – Reuters Pharma Barcelona -> Speaker Delivered perspectives on evolving customer engagement models and the shift from channel execution to measurable, value-driven omnichannel systems. – SFE & Digital Excellence Brussels ->Chair & Speaker Chaired sessions and spoke on aligning sales force effectiveness with digital and omnichannel capabilities to drive behavioural change, not just adoption. – Next CX & AI Vienna -> Speaker Explored the intersection of CX, AI. Participation on how/if our omnichannel models need to be reinvented – Reuters Pharma London -Customer Engagement --> Chair & Speaker Led discussions and shared insights on the future of customer engagement, content excellence, and omnichannel maturity in global pharma organizations. – EMJ Reviews – EMJ Gold Podcast Featured guest Discussed how to disrupt traditional omnichannel models by shifting from channel-centric execution to system-level, value-driven customer engagement. – This represents a selection of recent speaking engagements; additional invitations include podcasts, panels, and exclusive roundtables across the industry.

Global Director

Alfasigma

Feb 2024 - Dec 2025

1 year 11 months

Mechelen, Belgium

– Spearhead omnichannel strategies for major global congresses, including EULAR, EVF, UEG Week, and others, ensuring consistent and impactful brand presence. – Operationally execute global marketing initiatives, working closely with markets across regions including Mexico, Portugal, and France to tailor and implement strategies that resonate locally. – Develop and implement tailored customer engagement plans to enhance brand presence and impact in key therapeutic areas, including inflammatory diseases, gastroenterology, and vascular diseases. – Coordinate cross-functional teams to align messaging and ensure seamless execution of digital and in-person touchpoints, driving awareness and adoption of our products. – Analyze market trends and customer insights to refine engagement tactics and optimize outcomes in a highly competitive and regulated environment.

Galapagos

Jul 2022 - Feb 2024

1 year 8 months

Mechelen, Belgium

Associate Director, campaign & event lead

Apr 2023 - Feb 2024

11 months

Mechelen, Belgium

In my elevated role as Associate Director I have been integral to the core project team for congresses having grown the role to that scope. Besides an increased scope for of the meticulous organization of key congresses EULAR, ECCO, and UEG week. In the increased responsibility we also introduced a new way of working under a change of message delivery focusing on campaign delivery. This new methodology increased a way of working to increase touch points with HCP's instead of single message delivery. – Objectives: – Assume a central role within the core project team, contributing significantly to the successful organization of major congresses, namely EULAR, ECCO, and UEG week.

Event & campaign lead

Jul 2022 - Apr 2023

10 months

Mechelen, Belgium

In this newly created role, I was orchestrating our key congresses as a workstream lead, including EULAR, UEG week, and ECCO, showcasing our commitment to congress presence excellence in the biotech industry. Additionally, I took charge of our HCP portals, overseeing the content factory and ensuring the localization of global content from both commercial and medical perspectives. – Objectives: – Spearhead the organization of major congresses, including EULAR, UEG week, and ECCO, ensuring seamless execution and representation to maximize our presence. – Manage HCP portals that were launched and ensure there was a "always on" strategy when it comes to HCP contacts. – Launching and overseeing the content factory and guaranteeing the localization of global content, maintaining alignment with commercial and medical requirements. – Media buying around congresses to maximize awareness of congress presence and attendance to symposia. – Achievements: + Spearhead the Proof of value of new campaign way of working in Germany and Spain resulting in new Way of working + Introduction of marketing automation as part of message delivery contributing to business requirements, testing and final delivery + Design the customer journey's for maximal touch points across 4 markets through the introduction of new ways of working + Exceptional message delivery with results of >80% market covered, >45% OR, CTOR >20% ad HCP portal interactions.

Kronos Group

Aug 2019 - Jul 2022

3 years

Brussels, Belgium

Senior manager, project management practice

Jan 2022 - Jul 2022

7 months

Brussels, Belgium

Within the Project managment practice I am leading a team of 5 project management consultants this includes among others their career plans, target settings, regular 1:1 follow ups, coaching & mentoring as well as ensuring a good team cohesion an company adherance. – Objectives: • Ensure individual targets are set, followed up and met • Performance assesment on corporate level • Coaching and mentoring based on individual gaps, needs and wishes • Definition of career paths – Achievements: +100% client statisfaction based on consultant in my team + 100% retention & >4.5 NPS on management survey + Developement and implementation of the consultant follow up to increase satisfaction

Program manager consultant life science (Biotechnology)

Jun 2020 - Jul 2022

2 years 2 months

Mechelen, Belgium

Jumping in the role as the program manager at a major bio tech company commercializing their first drug in 2020 I was put in charge for a multi therapeutic area health care professional portal (HCP portal) and rheumatoid arthritis (RA)websites launch. In this role I have the pleasure to lead a multi-disciplinary team as well as several vendors. I took lead of the program shortly after the internal approval and kick off an thus have the pleasure of leading it as of the initiation phase. The main goal is to ensure the development activities remain in line with the strategic objectives all while creating engaging content for our target audience. – Objectives: • List and ensure the HQ deliverables are clear and delivered • Coordination of the 5 internal identified workstreams • Coordination of the development team working in an AGILE framework & the business team working in the PMBOK framework • Launch of rheumatoid arthritis & gastroenterology content from definition to publication • Initiate the program from the ground up in international context in: Belgium, Netherlands, Spain, Italy, France, Creation and monitoring of the master plantings and operational plans • Lead of global agency partners located in: Canada (design), UK (Ux), Bangladesh (Development), Definition and planning of web ecosystem functionalities for HCP portal • Organization of market research study with health care professional (rheumatologists & gastroenterologists) in France, Germany, and the UK – Achievements: + Growing the web ecosystem from 0 comemercial websites to launch of over 23 websites + Initiation and execution of program in international launch countries: Belgium, Netherlands, Spain, Italy, France, Germany, UK, Sweden, Denmark, Norway & Finland + Setting up change management process from non existing to fully operation and handover to a change control board + Lead and delivery of whole User experience, User interface and visual design of www.galapagoshealth.com

Delivery & expertise Manager, Project manager consultant

Nov 2020 - Mar 2022

1 year 5 months

Brussels Metropolitan Area

Within the Project managment practice I am leading a team of 3 project management consultants this includes among others their career plans, target settings, regular 1:1 follow ups, coaching & mentoring as well as ensuring a good team cohesion. – Objectives: • Ensure individual targets are set, followed up and met • Performance assesment on corporate level • Coaching and mentoring based on individual gaps, needs and wishes • Definition of career paths – Achievements: + Increased retention rate + Client satisfaction rate increase to 100%

Project Management Consultant

Aug 2019 - Nov 2020

1 year 4 months

Brussels Metropolitan Area

Following a strong experience at Toyota Boshoku for nearly 5 years I embarked in this new challenge with the goal to expand my industry horizon through consulting. Within Kronos group I continued to pursue my passion in project management with a focus mainly on life science missions. On top of these assignments I was also able to contribute to the growth of Kronos group with the development of the project management practice – Achievements: + Development of change management module to be used at clients requiring know-how regarding this subject + Creation, initiation, execution of the "training digitalization" project allowing remote training

Omnichannel manager

Galapagos

Jun 2020 - Jun 2022

2 years 1 month

Mechelen, Belgium

In this role I have the pleasure to lead a multi-disciplinary team as well as several vendors. I took lead of the Omnichannel program shortly after the internal approval and kick off an thus have the pleasure of leading it as of the initiation phase. The main goal is to ensure the development activities remain in line with the strategic objectives all while creating engaging content for our target audience. – Objectives: • List and ensure the HQ deliverables are clear and delivered • Coordination of the 5 internal identified workstreams • Coordination of the development team working in an AGILE framework & the business team working in the PMBOK framework • Launch of rheumatoid arthritis & gastroenterology content from definition to publication • Initiate the program from the ground up in international context in: Belgium, Netherlands, Spain, Italy, France, Creation and monitoring of the master plantings and operational plans • Lead of global agency partners located in: Canada (design), UK (Ux), Bangladesh (Development), Definition and planning of web ecosystem functionalities for HCP portal • Organization of market research study with health care professional (rheumatologists & gastroenterologists) in France, Germany, and the UK – Achievements: + Growing the web ecosystem from 0 comemercial websites to launch of over 23 websites + Initiation and execution of program in international launch countries: Belgium, Netherlands, Spain, Italy, France, Germany, UK, Sweden, Denmark, Norway & Finland + Setting up change management process from non existing to fully operation and handover to a change control board + Lead and delivery of whole User experience, User interface and visual design of www.galapagoshealth.com

Project manager consultant life science (vaccines)

GSK

Aug 2019 - Mar 2020

8 months

Brussels Area, Belgium

Taking the responsibility of project manager in a world leading vaccines producer located in Wavre (Belgium) I am in charge of ensuring the launch of a new production facility. The main focus of my mission is to ensure inter alia proper planning of validations, QA authorizations, Training of staff members. The team I have the opportunity to lead consists among other of: production, product and process, quality assurance, maintenance, logistics. – Objectives: • Coordinate daily operations between all departments • Ensuring milestones achievement to ensure smooth start of production • Create yearly production plan 2020 • Regular reporting to steering committee • Ensure adequate human resource planning • Project budget= €140M, OPEX: €36M/year – Achievements: + Implementation of new reporting methodologies + Timely achievement of milestones through excellent team work + Integration in life science industry with positive impact on short term

Toyota Boshoku Europe N.V.

May 2015 - Aug 2019

4 years 4 months

Région de Bruxelles, Belgique

project and planning management specialist

Jan 2018 - Aug 2019

1 year 8 months

Région de Bruxelles, Belgique

As project and planning management specialist in a global, but dynamic environment I am in charge of launching new Toyota motor projects from development through industrialization until mass production. In this challenging role I have the chance to lead a multi-divisional team with among others members from quality, R&D, production control, profit management, sales. – Objectives: • Assure timely product design and evaluation • Ensuring milestones achievement to ensure smooth start of production • Solve cross divisional issues as first line of escalation • Regular reporting to steering committee and customer director level • Project budget= €11M – Achievements: + Managing an international team with development in Japan and industrialization in Russia. + Succesfull program management resulting in achievement of pre production targets. + Evolving in a multi-cultural office with over 20 nationalities as elected employee representative. + Developing deep understanding of Toyota production system problem solving methodology. + Broading manufacturing understanding to among others welding, lamination, sewing, cutting, plastic injection through door trims and pillars falling under my responsability.

project and planning managment Engineer

May 2015 - Jan 2018

2 years 9 months

Région de Bruxelles, Belgique

As project and planning management engineer in a regional environment I was in charge of primarily the mass production launch of our BMW customer business. During this time my main responsibility was the industrialization management of the MINI Countryman. In this role I had the pleasure to lead a multi-disciplinary team consisting of development in Germany and manufacturing in Poland while being based in Brussels. Good communication was ensured through regular physical visits and daily audio exchanges. – Objectives: – Ensuring milestones achievement to ensure smooth start of production – Set up and report regularly to steering committee meetings – Problem solving for cross-divisional issues – Change management for BMW i3/i8, Mini countryman/cooper – Project budget= €5M – Achievements: + Successfully launching Mini countryman front and rear seats with problem free SOP+3 months (Operation availability > 95%, takt time= 63 sec, 0 quality defects delivered to customer) + Managing a regional team for Mini countryman seat assembly project (development in Germany and production preparation in Poland) + Timely implementation of >800 Engineering Change Instructions despite long and complex stakeholder chain. + Leading 7 face lift changes for BMW i8/i3 with manufacturing in Turkey

Purchasing Intern

Toyota Boshoku Europe N.V.

Oct 2014 - Mar 2015

6 months

Région de Munich, Allemagne

Following the completion of my academic ambitions, I had an insatiable desire for more international experience following my Erasmus program. Following a strict application and selection I obtained a "Leonardo Da Vinci" scholarship. After receiving this grant, I was hired at Toyota Boshoku Munich branch. – Objectives: • Further develop an internal management tool based on existing software. • Automate and optimize KPI system. • Assisting colleague in daily purchasing tasks. – Achievements: + Developing ergonomic management tool by analyzing and filtering needs and demands. + Developed system where KPIs are calculated automatically by button press using VBA. + Functioning fully in German after 3 months at B2 level. + Giving presentations exclusively in German after 4 months. + Being integrated in team working on projects for VW and Porsche. + Added value to whole team by assistance and by result of management tool. + Receiving job offer to strengthen team at end of internship

Internship Trainee

Gävle kommun

Jan 2014 - Jun 2014

6 months

Gävle, Sweden

Part of my Erasmus program was to combine my challanging studies at the "Högskolan i Gävle" with an internship where I had the chance to work at the city of Gävle. During this internship my expertise was requested to develop a city marketing plan in order to attract more visitors to the city centre. The first step was the analysis of the city as well as visitor profiles in an attempt to identify potential target groups. The internship was concluded with a report including strategic recommendations to further develop the city. – Objective: • Develop a strategic touristic city development plan based on city marketing theories. – Achievements: + Conducting research about city perception involving people from over 13 countries + Delivering an extensive report explaining the current situation and providing strategic solutions + Studying Swedish before my stay and improving it once there allowing me to have basic conversations


Education

University of Gävle

Business Administration and Management, General

2014 - 2014

1 month

HUB-KUBrussel

Business management, Marketing/Marketing Management, General

2011 - 2014

3 years 1 month


Licenses & certifications

Project management masterclass

Issued: –

PRINCE2® Foundation Certification

Issued: –

How AI Is Transforming Pharma: From R&D to Care Delivery

Issued: –

Project Management: Healthcare Projects

Issued: –

C2-level English certification

Issued: –

The best place to find your next move

© 2026. All Rights Reserved.