Yanetty Hira

Media Strategy Lead – France – Freelance Apr 2024 – Present | Leading global pharmaceutical company * Media Strategy & Planning: Serve as the primary internal contact for the French market, developing and leading media strategy while providing strategic guidance on in-market campaigns. * Collaborate with the Global Media Strategy EUCAN Lead to evolve media strategy framework and planning competency. * Agency Management & Leadership: Manage and lead media agencies responsible for strategy, planning, buying, and performance optimization of integrated paid media campaigns. * Cross-Functional Collaboration: Partner with Global Media Strategy Lead and Customer Engagement Team to design integrated customer experience marketing campaigns for priority brands. * Media Partnerships & Oversight: Identify opportunities with key publishers and media partners, ensure adherence to corporate and brand safety standards, and maintain compliance with local regulations. Digital & Media Consultant – Freelance Dec 2022 – Mar 2024 | Independent Clients / Entrepreneurs * Launch Strategy & Campaigns: Developed launch strategy for a fitness center and managed media campaigns for a sophrology center to maximize visibility and engagement. * Website & Digital Presence: Created and managed a website for a training agency, ensuring user-friendly design and content optimization. * Social Media Management: Managed social media presence for independent professionals, including a nursing clinic, increasing engagement and online reach. * Cross-Functional Collaboration & Optimization: Coordinated with clients, external partners, tracked KPIs, and implemented improvements to enhance campaign performance.

* Congress Planning: Plan, organize, and execute approximately 30 congresses per year, managing logistics and ensuring seamless event execution. * Cross-Functional Coordination: Collaborate closely with marketing, medical, and regulatory teams to align messaging and project objectives. * Communication Development: Design and produce scientific and marketing materials to support events and enhance stakeholder engagement. * Performance & KOL Follow-Up: Track budgets, monitor results, optimize activities, and maintain strong relationships with 50–100 KOLs per congress.

* Content Management: Lead digital content creation across two Drupal websites. * Social Media & Influence: Manage Instagram and influencer collaborations. * Project Coordination: Work with marketing, IT, and communication teams. * Performance Analysis: Track KPIs and recommend improvements.

* Digital Content Management: Lead content creation and management across FNEHAD platforms. * Social Media & Community: Develop social media strategy and manage online engagement. * Seminar & Event Planning: Plan and execute seminars and events, coordinating stakeholders, vendors, and cross-functional teams. * Performance Analysis: Track KPIs, analyze results, and recommend improvements to enhance digital and event impact.

* Content Creation: Develop and optimize content across digital platforms. * Social Media Strategy: Manage social accounts and track engagement. * Cross-Functional Projects: Coordinate with marketing, regulatory, and communication teams. * Performance Optimization: Analyze KPIs and implement improvements.