Yaniv Tsoref

Admitted into the Toptal network following a rigorous multi-stage screening process that tests technical ability, communication, and project management. Only the top 3% of applicants are accepted. Available for Product Design Leadership and the end-to-end delivery of functional MVPs using an elite AI-stack (Cursor/v0/React) via the platform or direct collaboration.

Mentored design students through comprehensive UX Foundations and Design Fundamentals courses at Designlab, providing personalized feedback on user research, wireframing, and design thinking principles. Facilitated interactive critique sessions that helped students develop industry-ready portfolios while leveraging Designlab's professional tools including one-year free access to Figma Professional, Webflow, and Sketch. Empowered students to maximize their learning experience through Designlab's robust mentorship program. Specialized in translating complex design concepts into actionable insights that accelerate student career development in a supportive remote learning environment with flexible scheduling options.

As a Freelance Product UX/UI Designer with over 18 years of experience, I partner with tech companies, startups, and founders to design and build digital products that drive business growth. Specializing in AI-assisted coding and prototyping alongside low-code development using Webflow, Framer, and Nordcraft, I deliver complete solutions from concept to launch. I have led design and development initiatives for industry leaders including Cyber Reason (Cybersecurity), Nanit (Consumer Tech), Diagnostic Robotics (HealthTech), Leal Health (HealthTech), Mobile ODT (HealthTech), and Parcela Já (FinTech) and many more. Working remotely from Portugal, I transform complex business requirements into intuitive digital experiences used by millions. My approach combines strategic design thinking with technical implementation, enabling clients to launch faster without sacrificing user experience.

Led UX/UI design for Oinc's Web3 platform, collaborating strategically with the development team and CEO to define and refine the MVP architecture. Translated complex blockchain functionality into intuitive user experiences while prioritizing core features through systematic validation and testing. Developed comprehensive user flows and wireframes that balanced technical constraints with market needs, ensuring the platform delivered essential Web3 functionality while maintaining accessibility for both crypto-native and mainstream users.

As Lead Product Designer at MobileODT, I spearheaded the design of the EVA AI feature and critical workflow improvements for the company's groundbreaking cervical cancer screening and treatment platform. Led the end-to-end design process for the clinician portal, creating intuitive interfaces that balanced complex medical requirements with user-centered design principles. Designed delicate clinical workflows that respectfully addressed sensitive women's health procedures while maintaining medical accuracy and regulatory compliance. Transformed complex diagnostic processes into streamlined digital experiences that enabled healthcare providers to deliver point-of-care screening and treatment in a single sitting, significantly reducing patient loss to follow-up in underserved communities. Collaborated with medical experts and engineers to integrate AI-powered diagnostic capabilities that help clinicians identify cervical precancer with greater accuracy and efficiency. Created visual systems and interaction patterns that supported the company's mission to eliminate cervical cancer globally through accessible, affordable technology aligned with WHO strategic directives. Developed user interfaces that facilitated teleconsultation features, digitally connecting women's health clinicians worldwide in real-time to extend specialized care to remote and underserved regions. Contributed to MobileODT's evolution as a leader in cervical cancer diagnostics and its growth into a global FemTech innovator, directly supporting technology that has screened patients across multiple countries and potentially saved countless lives through early detection.

As Senior Product Designer for Nanit, I transformed complex technical processes into intuitive user experiences for their AI-powered baby monitoring system. Designed comprehensive onboarding and device setup flows that significantly reduced support tickets while creating innovative connectivity troubleshooting interfaces for non-technical users. Collaborated with cross-functional teams to align design solutions with Nanit's mission of reducing parental anxiety through reliable monitoring technology. Implemented design systems supporting features that evolve from newborn to toddler stages while maintaining consistent user experience across the platform's subscription tiers.

As Product Design Lead at Ted Arison Family Foundation, I directed the digital experience strategy for one of Israel's largest philanthropic organizations. Managed a team of freelance designers while crafting intuitive user experiences for multiple foundation initiatives that collectively advanced the Arison family's vision of "Doing Good" across society. Led concept creation and design implementation for Good Deeds Day's digital platform, an international initiative founded by Shari Arison in 2007 that has expanded to 108 countries worldwide. Designed user journeys that facilitated volunteer registration and project discovery, contributing to the massive growth of participation from 370,000 Israelis in 2013 to hundreds of thousands more globally. Developed the Ruach Tova volunteering marketplace, creating seamless matching experiences between individuals seeking volunteer opportunities and organizations needing support across Israel. Designed intuitive interfaces that embodied the foundation's core values of kindness, generosity, and repairing the world while supporting Ruach Tova's mission as Israel's leading volunteering organization. Created cohesive digital experiences for Essence of Life (EOL) Radio, an internet radio station established by Shari Arison offering positive 24/7 broadcasting across topics including inner peace, self-development, and technology. Designed user interfaces that showcased diverse content while maintaining alignment with the foundation's philanthropic mission spanning health, education, children and youth, culture, art, sports, and support for populations in distress. Collaborated with foundation leadership to translate the Arison family's three-generation legacy of giving into digital experiences that effectively communicated their vision while facilitating meaningful social impact across Israel and beyond.

As Senior Product Designer at Basch Interactive, I craft innovative digital experiences for Israel's leading companies across media, communication, and retail sectors. Lead complex UX/UI design initiatives for prominent clients including Ynet and Cellcom, balancing aesthetic excellence with technical feasibility to create solutions that are both visually compelling and highly functional. Contribute to Basch Interactive's reputation for excellence by transforming complex business requirements into elegant design solutions that work flawlessly across platforms. Partner with cross-functional teams to deliver comprehensive design solutions for both established corporations and emerging startups in the Israeli market.