Yann Douchin

→ Founded YDO Consulting, specializing in crafting high-impact digital strategies and growth solutions for e-commerce brands and businesses looking to expand globally. • Led cross-border marketing and e-commerce projects, optimizing ROI and driving national and international growth for clients. • Developed tailored consulting solutions for luxury, fashion, tech, HR and real estate sectors, leveraging 13+ years of expertise in digital strategy, digital marketing and international e-commerce. • Partnered with global companies (LVMH, Berluti, ZoneBleue) and SMBs (Glopal, somanyWays, GoEspagne) to design and execute scalable strategies that deliver sustainable and measurable results.

→ Led Growth Marketing & Operations for GoEspagne, a fast-growing real-estate investment specialist in Spain. • Developed and rolled out the end-to-end Growth strategy: funnel optimization, CRM benchmarking, marketing-automation workflows, customer-journey redesign, strategic partnerships and a 360° acquisition plan. • Automated lead qualification & prioritization: built a dynamic scoring model to surface high-value prospects and automatically filter out lower-potential inquiries. • Engineered marketing-automation programs: bespoke real-estate investment project-analysis reports and nurturing sequences, auto-generated and delivered by email, with seamless CRM integration. • Revamped all touchpoints: simplified lead forms, overhauled landing-page UX/UI and content, and ran A/B tests to drive conversion uplift. • Implemented comprehensive on-site & off-site tracking: deployed analytics frameworks to measure engagement, inform optimizations and maximize ROI. • Documented and operationalized processes: defined the prospect lifecycle, established core KPIs and built real-time dashboards for performance monitoring.

→ Led Growth Marketing & Conversion Rate Optimization strategies to drive commercial acceleration at somanyWays. • Conducted a comprehensive audit of existing assets: sales deck, website, storytelling, lead scoring, prospect lifecycle, and inbound, outbound, and nurture strategies. • Precisely redefined marketing segments, ideal customer profiles (ICPs), and lead qualification criteria to align marketing and sales efforts. • Analyzed performance of paid partnerships and developed a multi-channel paid media acquisition strategy. • Redesigned nurture scenarios (short- and long-term) and built marketing automation workflows tailored to the new segments. • Optimized BDR prospecting scripts and revamped forms, site architecture, and UX/UI to maximize conversion rates. • Designed and implemented a UTM builder to standardize link tracking and ensure reliable data collection, monitoring, and analysis. • Drafted requirements for data collection, deduplication, and storage, and created a real-time dashboard for KPI and ROI tracking.

→ Led strategic projects aimed at accelerating Glopal’s growth, with a focus on optimizing client acquisition strategies (B2B), both inbound and outbound. • Designed and hosted a webinar focused on strategies to overcome ROAS barriers, helping e-merchants optimize their international growth through cross-border marketing. • Scaled the outbound marketing process by developing a personalized, large-scale and automated approach to maximize engagement with international prospects.

→ Led Sales and CSM teams in process optimisation and growth acceleration. • Developed Business Case Generator, automating tailored client proposals and enhancing Glopal's sales efficiency. • Revamped sales deck, shifting to a value-driven approach and creating tailored versions for various merchant types. • Conducted comprehensive sales and CSM trainings on value proposition, objections handling, and eCommerce strategies. • Formulated a strategic account plan for upselling and cross-selling, targeting client engagement and revenue growth. • Crafted an eCom dashboard mock-up and specs centralising data for one-click insights and real-time strategic decisions.

→ Lead of the “International eCommerce” taskforce. • Developed a Business Potential Evaluation Tool, aiding Maisons eCommerce teams in market analysis and P&L strategy. • Created an international eCommerce playbook, outlining cross-border strategies and digital mapping for Maisons. • Compiled 22 country-specific playbooks with comprehensive market data for LVMH, aiding in eCommerce market entry. • Developed a 360° Group Footprint tool, visualising LVMH's global online and offline distribution for strategic decisions. • Formed the “International eCom Community” for sharing knowledge, best practices across Holding, Divisions & Maisons. • Process creation and implementation of best practices for eCommerce market entry.

— Berluti is a LVMH Group Fashion & Leather Goods Maison — → Audit of eCommerce website with strategic recommendation issuance. • Audited eCommerce site, providing recommendations for re-platforming and redesign. • Created P&L and forecast analysis for cross-border market entry impact. • Analysed and recommended cross-team KPIs for aligning objectives and measuring performance. • Proposed A/B testing methodology for content strategy and eCRM campaign effectiveness.

— ZoneBleue is a DDB Group media agency — → Lead of agency's digital transformation, formulating strategies for a new digital branch. • Strategised for the agency's digital transition, including new digital entity structuring and strategy development. • Led offer development, recruitment strategies, training plans, and P&L preparation. • Responded to strategic RFPs, offering operational support. • Conducted internal training in performance marketing and data analytics.

— Wavemaker is a WPP Group media agency — → Lead of agency's clients in their digital transformation efforts to drive new growth. • Enabled digital transformation for agency clients by identifying opportunities and leveraging technology and data. • Coordinated joint projects internally and externally. • Developed pitches to secure and acquire new business. • Delivered digital media plans across 11 African countries for a key client.

— OMD is an Omnicom Group media agency — → Lead of agency's digital business (MAD 30+ million annual value). • Managed Ad Ops and Account Managers team. • Oversaw digital media strategy delivery for agency clients. • Developed pitches for securing and winning business. • Coordinated multi-team projects and met annual budget targets.

— Amobee is Singtel’s digital ad division — → Win of USD 2+ million contract (annual value), following a three-month competition. • Revitalised FR business post-local division closure. • Optimised media investment growth for FR and GB key clients. • Developed programmatic strategies and media plans for agencies. • Improved programmatic campaign performance for trading desks.

→ Responsible for the eCommerce growth of a 20+ high end luxury and fashion brands portfolio. • Oversaw international sales growth for key GB, ES, FR retailers. • Managed non-technical client onboarding. • Monitored international sales by currency and payment method. • Supported clients' daily business and strategic goals.

— EMEA division closed in August 2016 — → Responsible for an annual retargeting budget of €2.5+ million. • Responsible for business development and management of key FR accounts. • Development of advertisers' prospecting and retargeting strategies offering full-funnel dynamic solutions. • Monitoring, optimisation and maintenance of ongoing campaigns against commercial and technical KPI’s. • Optimisation of media ensuring effective monetisation of cookies and that campaigns are arbitrarily secure. • Data analysis, looking at large chunks of data and understand trends, research and extract insights in order to drive growth and value. • Coordinating all projects aspects with internal myThings resources: professional services, quality assurance, creative studio, etc. Technologies: myThings own DSP, Salesforce, Oracle Business Intelligence. Client portfolio in FR: Orange + Sosh (MNO/ISP), Clarins (luxury cosmetics company), 3Suisses (multiline online retailer), Radisson Blu (hotels and resorts brand).

— Big Success’ Trading Desk (formerly Digilowcost) was created by Affiperf (Havas' trading desk) founder — → Management of a team of 3 Media Traders in support of a portfolio of 75+ advertisers. • Managed client relationships and developed marketing strategies. • Led presentations for strategy and business reviews. • Grew client revenues and forecasted growth and risks. • Coordinated media trading team operations, and media trading.