Yannis Karagiannidis

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Lovable is the fastest growing startup in EU. From 0 to $50m ARR in less than 6 months. I'm helping Lovable with all things growth; Customer acquisition (Paid media / Organic), Affiliates, Referrals, Product-Led Growth + Analytics.

▪Leadership & Strategy: Led growth marketing division, driving a 50% year-over-year increase in customer acquisition. SLT member and P&L owner. ▪Customer Acquisition: Managed multi-channel campaigns (paid search, paid display, organic search, affiliates, social media, and partnerships), reducing CAC by 35%. ▪Retention Programs: Launched CRM and promotional initiatives, improving CLV by 20% and reducing churn by 15%. ▪Revenue Growth: Directed strategies contributing to a 40% revenue increase in the first year. ▪Team Development: Built and mentored a high-performing marketing team, achieving a 90% employee satisfaction rate. ▪Product Management: Collaborated with product team to enhance user experience, increasing active users by 30%. ▪Product Launches: Led go-to-market strategies for new features, driving a 25% increase in customer adoption. ▪Data-Driven Decisions: Utilized advanced analytics to guide decisions, optimizing marketing spend and improving ROI by 25%. ▪Performance Analytics: Implemented frameworks to track and measure marketing performance, boosting campaign effectiveness. ▪Partnerships & Alliances: Established partnerships with fintech influencers and affiliates, increasing referral-based sign-ups by 25%. ▪Performance Tracking: Presented growth metrics, KPIs, and insights to the executive team. Innovation & Trends: Leveraged industry trends and technologies to keep Monese at the forefront of digital banking. ▪Customer Feedback Loop: Instituted feedback loops to improve service offerings, enhancing customer satisfaction by 18%.

Helping from Seed stage to Series B/C companies scale and improve their user acquisition and retention efforts, as well as improve revenue. Experience and specialization in mobile apps as well as website products. Effectively I operate as a "Head of Growth". Consult initially on strategy/planning with a key difference - a holistic understanding of the entire marketing stack and user journey - and hands-on execution of digital ad channels as well as product-led growth initiatives. Services/Scope of work includes: ▪ Strategy, planning, budgeting, modeling, reporting ▪ Hiring and building marketing and growth teams ▪ Building growth marketing machines ▪ SEM (Google Ads/BingAds/Gemini - 10+ years experience) ▪ Paid Social (Facebook/IG, LinkedIn, Twitter, Pinterest - 8+ years experience) ▪ Programmatic/Display and Retargeting ▪ SEO (onsite, offsite, technical) ▪ Affiliate programmes ▪ CRM - Development of Customer Lifecycle Management iniatitives ▪ Copywriting, CRO and website design/UX. ▪ Funnel optimisation - Onboarding, Adoption, Retention, Expansion and advocacy ▪ Product virality & network effects ▪ Referral programmes ▪ All things analytics and Martech stacks.

▪Strategic Leadership: Directed the overall digital growth strategy, leading a cross-functional team to achieve a 30% increase in user acquisition over 18 months. ▪Marketing Campaigns: Developed and executed multi-channel marketing campaigns, including SEO, SEM, email marketing, and social media, resulting in a 25% boost in organic traffic. ▪Data-Driven Insights: Utilized advanced analytics and A/B testing to optimize user journeys and conversion rates, leading to a 20% increase in account sign-ups. ▪Product Development: Collaborated with the product team to enhance the digital platform, improving user experience and engagement metrics by 15%. ▪Partnership Management: Established and managed strategic partnerships with key financial influencers and affiliate networks, driving a 40% increase in referral traffic. ▪Customer Retention: Implemented personalized marketing strategies and customer engagement initiatives, reducing churn rate by 10%. ▪Performance Metrics: Regularly presented growth metrics and KPIs to senior leadership, providing actionable insights and strategic recommendations. ▪Content Strategy: Led the development of high-quality financial content and educational resources, enhancing brand authority and trust among users. ▪Innovation & Trends: Stayed ahead of industry trends and emerging technologies to ensure the platform's competitive edge in the digital wealth management space. ▪Team Development: Mentored and developed a high-performing digital marketing team, fostering a culture of continuous improvement and innovation.

Managed and coordinated paid and organic search activity for clients in retail, finance, travel and telecommunication sectors

managing the workload and controlling the work-life balance, problem solving and decision making techniques, strategic guidance & reporting of goals and objectives