Yara Maria Kayle
Marketing and Digital Transformation Consultant
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Digital and marketing professional with expertise in digital transformation and multi-channel strategy execution for premium brands. MSc in Global Luxury Brand Management with proven experience at Kering and leading data-driven campaigns that boost engagement while preserving brand prestige. I deliver integrated marketing solutions combining UX/UI, digital innovation, and strategic partnerships to elevate luxury brands and drive measurable results.
Expérience de travail
Marketing Consultant and Coordinator | Luxury Sector
juil. 2025 - Présent
1 an 4 mois
I design and execute integrated, multi-channel marketing strategies (UX/UI, digital marketing, social media, PR, and merchandising) tailored to the luxury sector across industries, enhancing brand desirability and delivering measurable impact. - Collaborated with cross-functional teams to align marketing efforts with business objectives, enhancing overall brand coherence. - Leveraged data-driven insights to optimize campaigns, increasing qualified engagement and lead generation while maintaining an elevated brand image. - Built and developed strategic partnerships with key stakeholders, creating a collaborative environment for innovative, high-impact marketing solutions.
Frontend and Customer Experience Intern
Kering
sept. 2024 - mars 2025
7 mois
Paris, France
Regional E-Business Specialist
Hilti Group
déc. 2021 - déc. 2023
2 ans 1 mois
Dubaï - Émirats arabes unis
Director of Public Relations
Rotaract Club of Jumeirah
déc. 2022 - oct. 2023
11 mois
Dubaï - Émirats arabes unis
SEO and Communications intern
Microsoft
mai 2021 - oct. 2021
6 mois
Dubaï - Émirats arabes unis
Marketing Intern
Al Tayer Group
déc. 2019 - janv. 2020
2 mois
Dubaï - Émirats arabes unis
I had the opportunity to intern in the customer experience and marketing department of Al Tayer Motors in Dubai, UAE, during which I worked with several teams amongst the department: CRM team, customer experience team, Jaguar-Land Rover marketing team, Ferrari-Maserati marketing team and digital media team.
Data Analyst
Wave
oct. 2019 - déc. 2019
3 mois
Beirut District, Lebanon
Wave is a subscription based e-bicycle startup in Lebanon. The opportunity of working there was a consequence of registering the BUSS 247 course at AUB offered to honor-listed students. My job consisted of data analytics and KPI research.
Formation
Sup de Luxe
MSc Global Luxury Brand Management, Marketing
2023 - 2025
3 ans
EM Normandie Business School
2021 - 2021
1 an
Completed the Luxury Experience Marketing course given by Dr Wided Batat.
American University of Beirut
Bachelor of Business Administration - BBA, Marketing and BIDS (Business Information and Decision Systems)
2018 - 2021
4 ans
CSJA
High School Diploma - Lebanese Baccalaureate, Biology, General
2009 - 2018
10 ans
Lycée Libanais Francophone Privé - Dubai, UAE
2003 - 2009
7 ans
Licences et certifications
Document Design
Délivré le : août 2025
Adobe Graphic Designer
Délivré le : août 2025