Yasmine Mgarrech

As Salesforce Marketing Cloud Tech Lead at RIMOWA, I oversee the design, implementation, and optimization of omnichannel customer engagement solutions across the Salesforce ecosystem. I collaborate with cross-functional teams to ensure technical alignment, seamless data integration, and impactful customer experiences. Key Responsibilities: • Leading both technical and functional governance of Salesforce Marketing Cloud and cross-cloud marketing initiatives (Sales Cloud, Service Cloud, Commerce Cloud, Data Cloud). • Designing scalable solution architectures and implementing new omnichannel marketing capabilities. • Managing agile project delivery cycles, including sprint planning, backlog prioritization, reviews, and cross-team coordination. • Translating business requirements into user stories with clear acceptance criteria, ensuring smooth development and delivery. • Implementing and optimizing automated customer journeys, dynamic personalization logic, and segmentation strategies within Journey Builder and Automation Studio. • Guiding and reviewing technical development (AMPscript, SSJS, SQL), ensuring adherence to SFMC best practices and maintainability. • Leading integration projects with external communication platforms, including LINE and Kakao, enabling unified, seamless multichannel orchestration and customer messaging. • Collaborating across Salesforce Sales, Service, Commerce, and Data Cloud teams to maintain a coherent and interconnected customer data ecosystem. • Producing technical documentation, architecture diagrams, data flow mappings, and integration specifications. • Conducting enablement and training sessions to support adoption and upskilling of business and operational teams.

• Collaborated with a team of over 6 members utilizing Agile Scrum methodology. • Participated in elaboration and discovery sessions to understand client requirements, identify project goals and scope, and develop effective solutions that meet client needs. • Partnered with Product Owners to enhance comprehension of functional requirements. • Maintained regular communication with clients. • Executed administrative tasks such as user, role, and business unit creation. • Configured the Marketing Cloud connector bridging Sales Cloud and Marketing Cloud. • Designed digital solutions, email campaigns, reports, and data integrations. • Developed intricate audience segmentations using Automation Studio to address diverse business needs. • Built customized solutions using HTML, CSS, AMPscript, SSJS, SQL, and other technologies. • Implemented dynamic and highly personalized emails leveraging extensive AMPScript knowledge. • Tracked campaign performance metrics, including send, open, and click-through rates, utilizing Email Studio send reports and Google Analytics. • Utilized Path Optimizer for A/B testing and configured selection criteria. • Devised complex exclusion scripts to maintain consistent daily email send thresholds per subscriber. • Leveraged SOAP and REST APIs to trigger sends and transfer data within Sales Cloud. • Collaborated across teams to address cross-platform challenges. • Conducted training sessions and demonstrations for clients to ensure successful handover and adoption of the developed solutions. Provided ongoing support and addressed any questions or concerns to ensure optimal performance and client satisfaction.

Title : Conceiving and developing an e commerce web application that allows customers and employees to track orders, manage payments and invoices online.

- Handling of computer network interconnection equipments and utilization of Linux operating systems. - Development of a stock management mobile application.