Yassine ALALACH

Joined Haven Media Solution, a digital marketing agency based in New York : Responsibilities : - Created and launched Facebook Ads campaigns tailored to client objectives (lead gen, retention, engagement, Retargeting). - Set up conversion tracking with Google Tag Manager (GTM) based on each client's funnel and KPIs. - Managed automated email sequences (welcome series, retention, upsell) using Zoho Campaigns. Tools used: Meta Ads, Zoho Campaigns, GA4, Google Tag Manager, WordPress, Zoho CRM

Tasks : CONTENT CREATION AND ENHANCEMENT : - Creating banners, articles, and videos for website enhancement. - Improving user experience through website design and functionality enhancements. - Designing landing pages and banners for campaigns. CAMPAIGN MANAGEMENT : - Launching and managing campaigns on Google Ads, Facebook Business Manager, and Instagram. - Creating social media content for campaigns. REPORTING AND ANALYTICS : -Generating detailed reports on performance metrics and utilizing data for optimizations. CROSS-FUNCTIONAL COLLABORATION : - Collaborating with other teams (design, business operations, etc.) to ensure cohesive strategies and execution. Tools used : Google Analytics 4 (GA4), Adobe Photoshop, Adobe Premiere Pro, Vimeo, Looker Studio, Google Ads, Google ads Editor, Facebook Business Manager, Figma.

Missions : SEO AND SOCIAL MEDIA STRATEGY IMPLEMENTATION : - Implementing SEO strategies to drive traffic. - Creating content contributing to SEO and social media. - Developing editorial content for blog and websites - Integration and creation of SEO-optimized pages on WordPress. SOCIAL MEDIA OPTIMIZATION : - Strategic optimization and animation of social media platforms. PERFORMANCE ANALYSIS : - Analyzing SEO and social media performance and adjusting strategies accordingly to enhance online visibility.

Missions: - Implementing on-page, off-page, and technical SEO strategies to boost client traffic and visibility. - Created webpages, landing pages, and websites in WordPress using Divi theme builder for diverse clients. - Leveraged SEO data to produce detailed reports for clients. - Proactively reaching out to clients through various online channels to promote personalized SEO services. Skills Developed: - Proficiency in Google Analytics 4 - Mastery of Google Search Console (GSC) - Advanced skills in Adobe Photoshop - Competence in Canva - Expertise in WordPress development - Familiarity with Ahrefs and SEMrush for SEO analysis - Proficiency in GTmetrix for website performance analysis - - SEO (2 websites concerned, including www.graffiti-fresque-murale.com)

Design compelling creative for multiple social media platforms. Collaborated with content team to craft effective copy to promote online posts. Monitor the online presence of a brand and engage with users enhancing customer relations