Yassine Fatihi

PXM Lead at Mars Group's Petcare Branch - Oversees PIM Akeneo - Sharing Akeneo fundamentals ( channels, family, attributes, data model, rules etc) - Improve a catalog of 8000 products - Leads a cross-functional team - Collaborates with 65+ global markets - Implements end-to-end solutions in brand information systems - Designs product data workflows - Manages a community for market insights and product data updates - Handles user access management - Responsible for market training on Akeneo - Facilitates workshops to enhance the product lifecycle - Integrates retail and digital workflows to improve product experience - Develops and executes strategies for product data to support business growth and customer satisfaction - Works with Marketing, IT, and Sales teams for aligned product information management - Analyzes and improves data quality for accuracy across markets - Monitors performance indicators for product data projects - Keeps up with industry trends in product information management - Promotes innovation in product data processes and systems - Reports on product data initiatives to senior management - Mentors team members, promoting a culture of excellence and teamwork

I'm on a mission at PowerIn, where I'm: → Capturing the team's vision → Harmonizing the symphony of features and prompts → Unearthing and decoding insightful data → Sharing my experience and advices to empower the team and the product

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Outcome: Enhanced business solutions as a Senior Business Analyst by integrating diverse systems for optimal performance. → System Mastery: Proficiently navigated Salesforce Commerce Cloud for e-commerce optimization. → Product Management: Utilized Akeneo to streamline product information workflows. → Integration Expert: Leveraged Mulesoft for seamless system integrations. → Search Optimization: Implemented Algolia, refining search experiences and boosting user engagement. Methodology : Agile

Outcome: Successfully accelerated growth and success for THINK TANGER by spearheading digital transformation, optimizing resources, and ensuring strategic alignment. → Digital Assessment: Evaluated and optimized the association's digital tools and resources. → Vision Crafting: Led Design Thinking workshops, clarifying THINK TANGER's strategic direction. → Skill Upgrade: Trained the Artistic Director on Monday.com and AI integrations. → Contract & Finance Review: Audited supplier contracts and finances for 2020-2023. → Website Revamp: Spearheaded the redesign of the Think Tanger website. → Strategic Planning: Developed a forward-thinking global strategic blueprint. Methodology: Deployed a blend of individual and group interviews, Design Thinking workshops, and exhaustive financial analysis to create a transformative roadmap, data driven improvement.

Outcome: Spearheaded crucial integration and testing processes, ensuring Lacoste's digital ecosystem was optimized, user-friendly, and robust. Key Deliverables: → Specifications & Planning: Authored detailed specifications balancing both business needs and technical requirements. → Integration & Mapping: Designed and managed integration flows within Lacoste's ecosystem. → Testing: Crafted comprehensive test plans for integration and performance; engaged in pair testing and tracked end-to-end tickets. → User Support: Provided continuous support, documentation, and training for users and QA teams on SFCC. → Development Assistance: Supported the dev team in implementing the desired architecture; analyzed logs and verified API functionality using POSTMAN. → Bug Management: Logged, analyzed, and pursued resolution for bugs; closely followed post DRY RUN issues. → Pre-launch Preparations: Configured DEV/UAT/PROD instances for pre-launch nocturnal DRY RUN sessions. → Collaboration & Training: Organized and led workshops, ensured development team understood deliverables, and trained QA teams on SFCC specifics.

Outcome: Empowered the next generation of tech professionals with project management skills, guiding them through pivotal startup challenges. Responsibilities & Highlights: → Project Management: Conducted comprehensive courses on the nuances of project management. → Startup Week Mentorship: Provided hands-on guidance and mentorship to students during the pivotal STARTUP WEEK. → Presentation Enhancement: Reviewed and elevated student presentations, ensuring they were pitch-perfect for defenses. → Jury Participation: Played an instrumental role as a jury member during the STARTUP WEEK defenses for M1 & M2 classes.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 🔸Branche Horlogère Galerie Lafayette Louis Pion 🔸ECF Group Outcome: Steered e-commerce projects to success by ensuring client-centric delivery, meticulous planning, and fostering strong client-agency relationships. Responsibilities & Highlights: → Strategic Planning: Aligned team efforts with client priorities for optimized results. → Client Need Analysis: Hosted workshops and meetings to understand and frame client requirements. → Technical Collaboration: Worked closely with technical leads for estimations and solution crafting. → Development Oversight: Guided developers, validated Merge Requests, and ensured quality deployment on testing environments. → Production Rollouts: Managed the deployment of developments in production, ensuring smooth transitions. → Client Relations: Maintained regular touchpoints, from weekly updates to physical meetups, fostering a strong bond. → Platform Expertise: Led investigations on MAGENTO and AKENEO, ensuring platform proficiency. → Reporting & Documentation: Kept stakeholders informed with weekly reports, billing summaries, and planning updates. → Business Development: Enhanced the client-agency relationship through events, lunches, and strategic upselling of solutions.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 🔸Century 21 🔸Client : INSP Outcome: Orchestrated agile workflows, ensured project alignment with client needs, and adeptly managed both internal and external teams for optimal project delivery. Responsibilities & Highlights: → Agile Excellence: Spearheaded agile work organization for streamlined processes. → Project Tracking: Managed and monitored projects using Jira, ensuring timely progress. → Budget Oversight: Kept a close eye on budget consumption and forecasting. → Resource Management: Efficiently allocated resources and planned team tasks. → Client Liaison: Acted as a "Proxy" Product Owner, bridging client needs with team capabilities. → Requirement Consultation: Assisted in defining project needs and requirements. → Documentation: Supported and validated user story creation. → Jira Foundation: Established the Epic/Feature/User Story structure in Jira. → Risk Management: Proactively analyzed and managed project risks. → Team Supervision: Oversaw external developer and UX/UI teams, ensuring quality and adherence to project goals.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 🔸Maxibazar 🔸Groupe EMOVA Monceau Fleur 🔸Tout Faire Matériaux 🔸Blanc Cerise Outcome: Expertly navigated the complexities of e-commerce project management, from strategic planning to technical implementation, ensuring seamless digital experiences for both B2B and B2C sectors. Responsibilities & Highlights: → Project Mastery: Led project planning and monitoring across TMA/TME/RUN. → Budget Oversight: Managed segment-specific budgets (integration, development, etc.). → Technical Excellence: Spearheaded CRM, ERP, WMS, and API interfacing. → Web Strategy: Offered web marketing recommendations and SEO/SEM insights. → Client Collaboration: Organized workshops, managed client reporting, and conducted maintenance planning. → Team Leadership: Managed diverse project teams (Developers, Designers, Sys Admins, etc.). → E-commerce Expertise: Managed B2B/B2C sites, provided e-commerce consultancy, and guided web best practices. → Documentation: Contributed to project documentation and ensured risk anticipation. → Training: Conducted Proximis training and other specialized development solutions. → Technical Flows: Defined and specified actor interactions within e-commerce projects. → Quality Assurance: Led internal and client-collaborative project testing phases.

Outcome: Ignited a passion for tech in diverse learners, leading foundational courses in web development and general computer science. Key Deliverables: → Tech Guru: Conducted lively sessions covering the nuts and bolts of HTML, CSS, and JS – the building blocks of the web. → Gear Head: Demystified the hardware landscape, making complex concepts accessible to all learners. → Support Champion: Provided hands-on support to fellow trainers, enhancing the learning experience from newbie to intermediate levels. → Community Builder: Tailored training for those making bold career moves, refugees, and people striving for social reintegration, infusing hope and skills 💙.

Outcome: Advanced web and desktop application development, leveraging modern technologies for cutting-edge, user-focused software solutions. Key Deliverables: → Code Artisan: Crafted dynamic, responsive websites using the power trio: JavaScript, React, and TypeScript. → GitLab Guru: Orchestrated code with GitLab, ensuring version control and collaboration were seamless and efficient. → Electron Innovator: Transformed web technologies into fully-fledged desktop applications with Electron, blurring the lines between web and desktop environments. → Application Architect: Engineered intuitive desktop applications, prioritizing user experience and functionality.

Outcome: Contributed to web integration and backend development, with a focus on strategic market evaluation, to support the evolution of workplace structures. Key Deliverables: → Web Integration: Skilled in developing web interfaces using HTML, CSS, and TWIG for improved user interactions. → Competitive Analysis: Performed benchmarking studies to inform and guide company strategies. → Strategy Development: Assisted in devising strategies that address changing work patterns and organizational needs. → Back-End Development: Built and maintained back-end functionalities with PHP to support website operations. Reflection on the Role: Proud to be part of a great team, gaining significant knowledge and experience.

Outcome: Contributed to web integration and backend development, with a focus on strategic market evaluation, to support the evolution of workplace structures. Key Deliverables: → Web Integration: Skilled in developing web interfaces using HTML, CSS, and TWIG for improved user interactions. → Competitive Analysis: Performed benchmarking studies to inform and guide company strategies. → Strategy Development: Assisted in devising strategies that address changing work patterns and organizational needs. → Back-End Development: Built and maintained back-end functionalities with PHP to support website operations. Reflection on the Role: Proud to be part of a great team, gaining significant knowledge and experience.

Outcome: Enhanced internal website performance and operational monitoring, contributing to efficient system processes and data-driven decisions in a large, multifaceted corporate environment. Key Deliverables: → Web Optimization: Improved internal website efficiencies through SQL query optimization, JavaScript minification, and web vulnerability assessments using Wapiti. → Monitoring Dashboard Maintenance: Managed and updated monitoring dashboards, incorporating Google Charts to visualize data effectively. → Documentation: Authored functional specifications, clarifying project requirements and guiding successful outcomes. → Analytics Introduction: Gained initial exposure to Google Data Studio for comprehensive data analysis and visualization. → Scheduled Task Management: Set up and managed scheduled tasks on Windows Server 2008 to automate and streamline operations. → KPI Data Handling: Processed KPI data to monitor and report on key business metrics, providing insight into organizational performance. → Tech Scouting: Kept abreast of licensing and the latest developments in open-source software to ensure cutting-edge tools and systems were in place. Personal Reflection: Valuable experience in a diverse and benefit-rich company. Large structure presented challenges in supervision but offered a rich ground for learning — ideal for final-year students seeking to expand their horizons

Outcome: Strengthened IT support and web development infrastructure, playing a pivotal role in enhancing system functionalities and user support. Key Deliverables: → User Support: Provided efficient Level 1 assistance, ensuring prompt and user-friendly resolutions. → Web App Development: Drove the creation of web applications with fluency in PHP, HTML, CSS, and JavaScript, contributing to the digital presence and user engagement. → Database Design & Management: Spearheaded the architecture and administration of MySQL databases, ensuring data integrity and accessibility. → IT Maintenance: Conducted installation and maintenance of computer components, bolstering the technical backbone of organization operations. Personal Reflection: Incredibly grateful for the human and open-minded team. Fantastic mentorship and a motivating environment made it a pleasure to contribute and grow. A big shout out to Jamel & the whole team for an outstanding experience

Outcome: Improved a WordPress-based website's performance and user experience, while managing site administration and contributing to backend development. Key Deliverables: → Website Optimization: Streamlined a website operating on the WordPress CMS, enhancing speed and efficiency. → Site Administration: Oversaw the website's administrative functions, ensuring smooth operation and content management. → UX Enhancement: Focused on optimizing user experience and interface design to foster engagement. → Backend Development: Contributed to the structuring and development of site backend, bolstering functionality. Personal Reflection: This role brought my profession closer to the world of sports, offering a wealth of lessons in values and principles. Despite not being a football aficionado, I reconnected with the sport and am thankful for the perspective gained. Special thanks to Gaston for the mentorship.

Outcome: Kickstarted my web development career with a focus on MySQL database modeling and design in an agile small business environment. Key Deliverables: → Database Design: Took initiative in the modeling and design of MySQL databases, laying the groundwork for robust data storage and management. Personal Reflection: My first real-world foray into web development. Joined a great team and, although it was a brief internship, I gained valuable insights into the necessary skills for the web development field.