Yassir Hassani

Led end-to-end product design for a B2B SaaS recruiting platform, owning UX strategy, UI delivery, and AI feature design from discovery to release. Partnered with Product, Engineering, and Data teams to transform complex AI capabilities into intuitive, scalable recruiter and candidate experiences. Designed and shipped a suite of AI-powered features that redefined recruiter productivity: -AI Shortlisting System: Intelligent candidate ranking and automated shortlisting powered by job-fit scoring and semantic matching. -AI Notetaker: Automated interview summaries and structured candidate insights. -AI Job Offer Generator: Context-aware job description generation tailored to role and company context. -AI Generative Profile: AI-assisted candidate profile enrichment for richer, more complete talent data. -AI Data Enrichment: Automated data completion using AI-powered parsing and contextual analysis. -AI Custom Tables: Dynamic, AI-generated data structuring for flexible recruiter workflows. Ran end-to-end user research (interviews, usability tests, surveys) to validate solutions before build, and maintained a scalable design system to ensure consistency and speed across squads. Owned UX and UI delivery from discovery to release, translating ambiguous problems into clear user journeys, wireframes and prototypes.

As an independent UX/UI Designer, Web Designer, and Brand Designer, I have embarked on a dynamic freelance journey that allows me to harness my creative talents and expertise in a variety of design disciplines. My freelance practice focuses on crafting compelling user experiences, captivating web designs, and distinctive brand identities for clients seeking excellence in design. – Key Areas of Expertise and Responsibilities: – UX/UI Design: – My primary focus is on creating user-centred digital experiences that resonate with target audiences. – I conduct in-depth user research, develop wireframes, design interactive prototypes, and craft high-fidelity UI designs that prioritize aesthetics and usability. – Web Design: – I specialize in designing visually appealing and responsive web interfaces that offer seamless navigation across various devices. – My designs strike a balance between aesthetics and functionality, ensuring an engaging user experience. – Brand Design: – I excel in developing and enhancing brand identities, encompassing logo design, color palettes, typography, and comprehensive brand guidelines. – My branding solutions ensure consistency across all brand touchpoints, fostering brand recognition and trust. – Client Collaboration: – Collaboration is central to my freelance practice. I work closely with clients to understand their unique goals, preferences, and brand vision. – Regular client consultations, feedback sessions, and open communication channels ensure client satisfaction. – Project Management: – I manage freelance projects from start to finish, ensuring they adhere to deadlines and budgets. – Efficient project management ensures smooth collaboration with clients and the delivery of exceptional design solutions. – Creative Freedom: – As an independent professional, I cherish the creative freedom to explore innovative design trends and artistic expressions that elevate each project's uniqueness.

In my role as a UX/UI Designer and Product Designer at Promy, a SaaS company dedicated to providing innovative solutions for the real estate industry, I played a pivotal role in shaping the user experience and visual identity of our software products. My responsibilities spanned a diverse spectrum of design, research, and product development. Key Accomplishments and Responsibilities: – User-Centered Design: My work at Promy was grounded in a deep commitment to user-centered design principles. I led and participated in user research initiatives, including interviews, surveys, and usability studies, to gain invaluable insights into the specific needs and pain points of real estate professionals. – UI/UX Design: My primary responsibility was to create intuitive and visually appealing user interfaces. I crafted wireframes, interactive prototypes, and high-fidelity mockups that served as blueprints for development, ensuring an efficient and user-friendly experience. – Product Strategy: I collaborated closely with product managers and cross-functional teams to shape the product strategy. This involved defining roadmaps, prioritizing features, and aligning design efforts with the overarching goals of our real estate solutions. – Prototyping and Testing: I developed interactive prototypes to validate design concepts and conducted usability testing sessions to gather user feedback. This iterative process allowed us to refine designs based on real-world usage and preferences. – Design Systems: I actively contributed to the establishment and maintenance of design systems and style guides. This ensured that design consistency was maintained across the various components of our SaaS applications, promoting a cohesive user experience. – Responsive and Mobile Design: Recognizing the importance of accessibility, I designed responsive interfaces that seamlessly adapted to different devices, including desktops, smartphones, and tablets, to meet the diverse needs of our users.

As an Art Director, UI/UX Designer and Lead Designer at Quintessence Agency, I held a multifaceted role that allowed me to lead, inspire, and execute design strategies that drove innovation and creativity across a variety of projects. Quintessence Agency's dedication to excellence and creative freedom enabled me to thrive in an environment that encouraged artistic expression and user-centred design. – Key Accomplishments and Responsibilities: – Art Direction: As an Art Director, I provided creative direction and vision for our projects, overseeing the entire design process. I worked closely with clients to understand their objectives and translate them into compelling visual concepts that captured their brand essence. – UI/UX Design: My role as a UI/UX Designer involved crafting user-centric digital experiences. I led the creation of wireframes, interactive prototypes, and high-fidelity designs that seamlessly blended form and function. My designs prioritized intuitive navigation and accessibility. – Lead Designer: In my capacity as a Lead Designer, I managed design teams, mentored junior designers, and ensured that projects adhered to design standards and met deadlines. I fostered a collaborative environment that promoted creativity and innovation. – Brand Strategy: I played a crucial role in developing and evolving brand identities for our clients. This encompassed logo design, color palette selection, typography choices, and the creation of comprehensive brand guidelines. – Print & Digital: My design responsibilities extended to both print and digital mediums. I created captivating print materials such as brochures, posters, and packaging designs, as well as digital assets for websites, mobile apps, and social media platforms. – Creative Leadership: I fostered a culture of creativity and innovation within the design team, encouraging members to explore new design trends and techniques. My leadership contributed to the growth and development of the team's design skills.

At D.R.A.W, I've had the privilege of holding a dual role as an Art Director and UI/UX Designer, allowing me to merge creativity and user-centric design principles to craft innovative solutions. This unique blend has empowered me to lead design projects with a sharp focus on aesthetics and seamless user experiences. – Key Responsibilities and Achievements: – Creative Leadership: – As an Art Director, I've been the driving force behind creative vision, leading design teams to consistently deliver outstanding results. – I've established and upheld design standards that closely align with our company's mission and values. – UI/UX Design: – In my role as a UI/UX Designer, I've been dedicated to creating user-centric digital experiences and interfaces. – I've led the creation of wireframes, interactive prototypes, and high-fidelity designs, ensuring a harmonious blend of visual appeal and usability. – User-Centered Approach: – A cornerstone of my approach has been a user-centric design philosophy, underpinned by extensive user research, interviews, and usability testing. – These insights have guided our design decisions, resulting in optimized designs that enhance user satisfaction and engagement. – Project Management: – I've overseen end-to-end design projects, maintaining strict adherence to timelines and budgets. – Effective project management has enabled seamless collaboration between design teams, developers, and stakeholders. – Collaboration: – Collaboration has been instrumental in my role, involving close teamwork with cross-functional units such as developers, product managers, marketers, and clients. – This collaborative effort has consistently yielded cohesive and impactful design solutions in alignment with project objectives.

During my tenure as a Web Designer and Graphic Designer at Grafimage Agency, I had the privilege of playing a central role in conceptualizing and creating visually captivating designs that met the diverse needs of our clients. Grafimage Agency's reputation for creativity and excellence in design allowed me to thrive in an environment that encouraged innovation and artistic expression. – Key Accomplishments and Responsibilities: – Web Design: As a Web Designer, I was responsible for designing engaging and user-friendly web interfaces. This included crafting wireframes, developing high-fidelity mockups, and creating interactive prototypes that translated our clients' visions into captivating online experiences. – Graphic Design: My role as a Graphic Designer involved creating compelling visual content that spanned a wide spectrum, including logos, branding collateral, marketing materials, print designs, and digital graphics. These designs reinforced our clients' brand identities and communicated their messages effectively. – Design Aesthetics: My design approach emphasized aesthetics, readability, and user experience. I paid meticulous attention to typography, color theory, and composition to create designs that were both visually appealing and functional. – Print Design: I was responsible for producing print materials such as brochures, posters, banners, and packaging designs that adhered to industry standards and print specifications. – Project Management: Efficient project management was essential in handling multiple design projects simultaneously. I ensured that projects were delivered on time and within budget while maintaining the highest design standards. – Design Tools: Proficiency in industry-standard design software, such as Adobe Creative Suite, was crucial in executing design tasks efficiently and effectively.

During my tenure as a Web Designer and Brand Designer at Huge, an acclaimed design agency known for its innovative and forward-thinking approach, I had the privilege of playing a crucial role in shaping the visual identities of our client's digital assets and brands. My responsibilities encompassed a diverse range of design-related tasks aimed at creating impactful and cohesive design solutions. – Key Accomplishments and Responsibilities: – Brand Design: A significant part of my role involved crafting and refining brand identities for our clients. This encompassed logo design, colour palette selection, typography choices, and the creation of comprehensive brand guidelines. – Web Design: I was responsible for creating visually stunning and user-friendly web interfaces. This involved developing wireframes, high-fidelity mockups, and interactive prototypes that not only met our client's goals but also delivered exceptional user experiences. – Client Collaboration: Collaborating closely with clients and internal teams, I translated client objectives and preferences into design solutions that aligned with their vision. This involved active participation in client meetings, brainstorming sessions, and design reviews to ensure client satisfaction.